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Product Strategy

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work.

What made you a great PM won't make you a great Product Leader. This program focuses on the transition from execution to strategy. You will learn and apply frameworks for building, communicating, and executing a detailed product strategy spanning feature, growth, innovation, and scaling product work.

Meet the Creators

Course Breakdown

Who is this for?

Senior, Group, Director, or Heads of Product

Course Goal

Learn to build, communicate, and execute a detailed product strategy.

Topics Covered

Feature Strategy

Evaluate existing features based on feature adoption, retention, and satisfaction, and then map that to various improvement strategies. In addition, you will develop a plan for new features that achieve feature product fit.

Growth Strategy

Map out your Growth Strategy by building a qualitative growth model of your acquisition and habit loops. You will then learn how to improve the various levers of acquisition, retention, and monetization.

Product/Market Fit + Expansion Strategy

Every product reaches a ceiling. Learn the various types of product saturation, how to identify opportunities to expand the ceiling of your product/market fit, then evaluate which strategy is right given your product, market, shared capabilities, and more.

Scaling Strategy + Build Your Product Strategy

One of the most under-looked types of product work is scaling work. Learn how to evaluate the three types of scaling work: tech scaling, process scaling, and user scaling. Then, you’ll bring all four different types of product work (Feature, Growth, PMF Expansion, and Scaling) together in a Product Strategy that you can start to execute.

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