I created this value stream map to identify real bottlenecks in our content creation process, and show leadership the practical limits of our team capabilities.

This file shows financial projections for a project related to an EMV credit card issuance program launched by an eCommerce platform.

We use this framework to help clients scope and define marketing leadership roles.

This is an introduction to Agile Marketing I developed to improve the capabilities of my performance marketing team.

I completed this assignment as part of an interview for an ICT Consultant role, looking at various key revenue and growth factors.

An example of a very early press release I produced at Duolingo - it’s an interesting artifact because of the early stages and scrappy nature of the company at the time.

I used this document as my second brain for running a leadership offsite. It came in handy for aligning with the executive team on agenda topics, as well as handling everything from logistics to communications.

I built this visual growth model to give us a better view of how all its different components fit together, which let us drive alignment and decision-making across a wide range of functions.

This document outlines the GTM planning exercise between a hi-tech vendor and its partner ecosystem.

An example of a high-level prospective employee or executive offer at Latitud. We provide options for cash versus equity. In this model, it shows the candidate their options and how they break down down over time.

Created to help guide CS and sales as they interact with customers around a new dashboard, this template can be applied to any new feature or version with minor adjustments.

This was a hackathon experiment aimed at improving onboarding and activation using the psych framework from Darius Contractor and Reforge.

A before-and-after version of a document I developed at Duolingo and incorporated at Latitud with the help of Gabriela Levy. It’s a great model for prioritizing a small growth team around different cross-functional goals.

I developed this scorecard as a structured way to measure our product organisation's state of experimentation beyond "experiment velocity."

This is the SRS we used to build our app, Lendeon, which helps eliminate manual processes with loan origination and increases productivity by automating the entire process via Plaid APIs.

This GTM plan documents product launch planning and incorporates tech and business team responsibilities.

Understanding the health of your business requires having a clear view of more than just weekly and monthly metrics, so I built this table to give our team a quick picture of overall profitability based on unit performance.

A presentation designed to explain incorporation structures for founders and startups in Latin America. This walks through the pros and cons of different structures and what countries are best to use for incorporations.

This dashboard prototype brings together all the key metrics around growth to provide a clear picture of how the data is trending.

This is a great example of a clearly mapped, easily understood flow — something important even for non-designers to communicate processes clearly.

We use this LTV:CAC analysis to summarize our financial and sales funnel, identify North Star metrics for clients, and determine feasible paid media budgets.

By folding a dictionary of clear definitions in our data tracking sheet, we were able to streamline our process and create a more efficient and actionable data ecosystem.

An example of a CS and sales playbook used to educate and guide our team through commonly-asked questions during the support and sales process for a new enterprise-level feature.

I created this calendar in Figma as a way to visualize complex project schedules and deadlines that involved multiple designers.

A brief summary of our team’s travel and expenses policy adapted from a larger, longer formal document created by our finance executive. This helps streamline FAQs and help eliminate awkward conversations around the details of our policy.

These are the original design guidelines for developers using the Uber API, including specifics on how to effectively incorporate Uber’s branding and UI into their own apps.

This roadmap communicates what products drive our company’s mission and vision by outlining various details of our product strategy.

I created this to ease the creation and maintenance of tracking plans for product analytics.

This is the framework I use to walk clients through a thorough product discovery process, setting up the entire remaining development of the product.

I created this PLG activation analysis to understand the product activation rate along with architecture and data from the start to end point.