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Content Optimization Lead Interview Assignment at Reforge
This was the interview project for my successful Reforge Content Optimization Lead candidacy. The prompt was to propose a plan to create a resource database offer for growth marketers.
Chris Eberhardt
Content Optimization Lead @ Reforge
Audit on Agency Management of Paid Marketing at Appcues
This is an audit I wrote up on our current paid program and agency’s management of it when I stepped into the role at Appcues.
Meg Gowell
Director, Growth Marketing @ Appcues
New
Business Hypothesis Canvas for Lucy AI
This was a strategic document created to help differentiate our professional coaching solution from existing players in the market, particularly in Europe and France.
Barbara Vogel
Founder, Professional Coach, Instructor, Product Manager @ LucyCoachingAi
Sales and Marketing Sync at Appcues
An example of a meeting format we used to align sales and marketing teams during our search for a new VP of Sales. It helped us focus our efforts as it related to approaching new leads and projects.
Meg Gowell
Director, Growth Marketing @ Appcues
Homepage Conversion Rate Experiments Review Meeting at Appcues
I created this deck to show incremental testing I did on our homepage when I started at Appcues. This deck was used for a meeting with our designer and Director of Product Marketing to determine how to redesign the main marketing pages as a result of testing.
Meg Gowell
Director, Growth Marketing @ Appcues
New
End-to-End Growth Creation Model at Braid
This growth model shows end-to-end revenue creation, allowing the user to forecast for future earnings, and plan vs. fact, and more.
Ruslan Nazarenko
Senior Growth Manager @ Braid
New
Startup GTM Training at Lucas Advisory
This GTM training, developed for startup founders, covers positioning, personas, metrics, and more.
Randi Lee
Managing Director @ Lucas Advisory
New
UX Requirements Alignment Sheet at HappyFresh
Used to align the UX and Product teams, this was a useful tool in carving out responsibilities and tasks. While it wasn’t a mandatory step in the process, it helped us get a handle on medium- to large-sized projects in particular.
Jennie So
Founder @ LILAX ANALYTICS
Outcome-Oriented Product Brief at PropertyGuru
I introduced this product brief template based on Itamar Gilad’s product confidence meter. It was the first step in PropertyGuru's transformation from output-oriented and sales-led to outcome-oriented and product-led.
Vivek Kumar
Vice President of Products @ PropertyGuru Group
New
Content Creation Operation Checklist at The Conversation
I created this work breakdown while we were standing up a new audiences-informed content function at The Conversation. Having clear phases to this process allowed us to accurately plan our approach in terms of both resources and learnings.
Khalil A. Cassimally
Head of Audience Insights @ The Conversation
New
Email Quality Checklist at Juno
This is a simple, yet exhaustive, checklist that I built for email marketers after 2 years of rewarding campaigns and costly mistakes.
Sushil Athreya
Growth @ Juno
New
Checkout Flow Experiment Readout for a Real Estate Platform
This experiment to improve the sign-in experience for existing users significantly increased our key metrics with minimal time and investment.
Phyllis Njoroge
Customer Growth Product Manager @ Redfin
New
OKR Introduction for Non-Technical Teams
With no goal-setting framework, the Digital team wasn’t always clear or aligned on what we needed to achieve. I introduced OKRs and a few Agile rituals to improve our impact.
Erica Terranova
as a Growth Marketer
Quarterly NCTs at PropertyGuru
PropertyGuru's transformation from output-oriented and sales-led to outcome-oriented and product-led was a challenging journey. I introduced the NCT framework to drive this shift effectively and address obstacles that a traditional roadmap couldn't tackle.
Vivek Kumar
Vice President of Products @ PropertyGuru Group
New
Value Stream Map for Units at Reforge
I created this value stream map to identify real bottlenecks in our content creation process, and show leadership the practical limits of our team capabilities.
Wendy Lei
Product Readiness Pod Lead @ Reforge
New
Financial Projections for EMV Card Issuance at TPS Global
This file shows financial projections for a project related to an EMV credit card issuance program launched by an eCommerce platform.
Moiz Mujtaba
Product Consultant @ Various Startups
Weekly Commitments Tracker at PropertyGuru
After aligning on our quarterly NCTs, we tracked each product squad's weekly progress in this spreadsheet. Establishing rituals to review outcomes inspired accountability and ownership, transforming PropertyGuru’s focus from outputs to outcomes.
Vivek Kumar
Vice President of Products @ PropertyGuru Group
New
Omnichannel Marketing Strategy Workshop for Retail Teams
I led this cross-functional workshop for our marketing and retail teams after a big merger. Not only did it generate ideas to increase sales and CLV, but it also built trust and laid the foundation for a successful partnership.
Erica Terranova
as a Growth Marketer
New
B2C Marketing Leader Scoping and Defining Guide at RevelOne
We use this framework to help clients scope and define marketing leadership roles.
Dan Weiner
Co-CEO @ RevelOne
New
Agile Intro for Performance Marketing Team at Glovo
This is an introduction to Agile Marketing I developed to improve the capabilities of my performance marketing team.
Juan Gutter
Business Product Manager - Martech @ Glovo
New
Interview Assignment for ICT Consultant Role
I completed this assignment as part of an interview for an ICT Consultant role, looking at various key revenue and growth factors.
Sriram L
Consultant @ Freelance
New
Building a Case for Social Selling at a B2B Company
Social selling can help companies without a large marketing budget achieve their sales targets, but it’s often underutilized in B2B settings. I presented this case to make social selling an integral part of our long-term growth strategy.
Erica Terranova
as a Growth Marketer
Press Release for Duolingo Launch in Indonesia
An example of a very early press release I produced at Duolingo - it’s an interesting artifact because of the early stages and scrappy nature of the company at the time.
Gina Gotthilf
VP of Marketing / Growth @ Duolingo
New
Strategic Offsite Planner at Delivery Hero
I used this document as my second brain for running a leadership offsite. It came in handy for aligning with the executive team on agenda topics, as well as handling everything from logistics to communications.
Alexandra Khoo
Senior Product Analytics Strategist @ Delivery Hero
New
Growth Model for Content Companies by David Shein
I built this visual growth model to give us a better view of how all its different components fit together, which let us drive alignment and decision-making across a wide range of functions.
David Shein
New
GTM Plan-on-a-Page at CSG Advisory
This document outlines the GTM planning exercise between a hi-tech vendor and its partner ecosystem.
Saurav Chowdhary
Founder @ CSG Advisory Pte. Ltd.
Job Offer Sliding Comp Scale at Latitud
An example of a high-level prospective employee or executive offer at Latitud. We provide options for cash versus equity. In this model, it shows the candidate their options and how they break down down over time.
Gina Gotthilf
Co-founder and COO @ Latitud
New
Customer Success and Sales Playbook for New Dashboard at Octopus Deploy
Created to help guide CS and sales as they interact with customers around a new dashboard, this template can be applied to any new feature or version with minor adjustments.
Ian Khor
Senior Product Manager @ Octopus Deploy
Improving Onboarding and Activation with the Psych Framework at GoDaddy
This was a hackathon experiment aimed at improving onboarding and activation using the psych framework from Darius Contractor and Reforge.
Satheesh Kumar
Senior Software Engineering Manager - Growth & Monetization @ GoDaddy
Growth Roadmaps at Duolingo and Latitud
A before-and-after version of a document I developed at Duolingo and incorporated at Latitud with the help of Gabriela Levy. It’s a great model for prioritizing a small growth team around different cross-functional goals.
Gina Gotthilf
Co-founder and COO @ Latitud
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