While leading Reforge’s product expansion strategy, I built this artifact to determine how we might grow our core target persona.

I wrote this JD to find a deep, strategic thinker responsible for solving some of the biggest problems at Reforge: defining our audience strategy and roadmap at a pivotal inflection point.

When evaluating which new markets to enter next, at Reforge we used this decision-making matrix to structure the conversation around each option and the relevant decision-making factors.

When hiring a new Senior Product Manager for Onboarding, Fareed and the team at Slack used this interview process, complete with a take home exercise and day-long onsite, to evaluate candidates.

When hiring a new Senior Product Manager for Onboarding at Slack, we used this job description to outline the role and requirements for prospective employees.

When hiring a new Senior Product Manager for Onboarding at Slack, we used this document to ensure the hiring panel was prepared and aligned on what they were looking for in candidates.

When hiring a new Senior Product Manager for Onboarding at Slack, we used this hiring simulation exercise to help better understand how candidates would perform in the role.

At Slack, I used this experiment design and documentation template to get the team to openly document and pressure test the goals of any planned experiment, increasing the team’s sophistication around experimentation.

At Slack, we used this personal development plan template to encourage reflection and discussion with managers about longer-term career goals.

When hiring a new Senior Product Manager for New Experiences, Slack used this hiring simulation exercise to help better understand how candidates would perform in the role.

When applying for the role of Senior Product Manager for New Experiences at Slack, I used this take-home exercise submission to showcase my ability to apply deep and structured thinking to product problems.