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Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Brian Balfour

Founder/CEO at Reforge

Andrew Chen

General Partner at Andreessen Horowitz

Outcomes

Audience

Syllabus

Creators

Course outcomes

Learn the foundations of growth:

Retention and Engagement. Define use cases and retention metrics, analyze retention, and scope habit-building strategies.
Acquisition. Understand different types of growth loops, understand which ones work for your product, and build an acquisition strategy.
Monetization strategy. Identify how your monetization strategy is enabling or disabling your growth, understand how to analyze it, and identify improvements you can make.
Growth Models. Bring the first three topics together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” Use that model to identify opportunities, prioritize efforts, and set goals.

Note: This course used to be known as Growth Series.

Course outcomes

Learn the foundations of growth:

Retention and Engagement. Define use cases and retention metrics, analyze retention, and scope habit-building strategies.
Acquisition. Understand different types of growth loops, understand which ones work for your product, and build an acquisition strategy.
Monetization strategy. Identify how your monetization strategy is enabling or disabling your growth, understand how to analyze it, and identify improvements you can make.
Growth Models. Bring the first three topics together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” Use that model to identify opportunities, prioritize efforts, and set goals.

Note: This course used to be known as Growth Series.

Course outcomes

Learn the foundations of growth:

Retention and Engagement. Define use cases and retention metrics, analyze retention, and scope habit-building strategies.
Acquisition. Understand different types of growth loops, understand which ones work for your product, and build an acquisition strategy.
Monetization strategy. Identify how your monetization strategy is enabling or disabling your growth, understand how to analyze it, and identify improvements you can make.
Growth Models. Bring the first three topics together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” Use that model to identify opportunities, prioritize efforts, and set goals.

Note: This course used to be known as Growth Series.

Who this course is for

Any product builders (such as PMs, marketers, designers, engineers, data analysts, and more) who are new to growth.

Who this course is for

Any product builders (such as PMs, marketers, designers, engineers, data analysts, and more) who are new to growth.

Who this course is for

Any product builders (such as PMs, marketers, designers, engineers, data analysts, and more) who are new to growth.

Course syllabus

Module

Why Growth Wins

Module

Retention and Engagement

Module

Acquisition

Course syllabus

Module

Why Growth Wins

Module

Retention and Engagement

Module

Acquisition

Course syllabus

Module

Why Growth Wins

Module

Retention and Engagement

Module

Acquisition

Course created by

Brian Balfour

Founder/CEO at Reforge

Brian is the Founder and CEO of Reforge. Most recently, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.

Andrew Chen

General Partner at Andreessen Horowitz

At Andreessen Horowitz, I am a partner focusing on games, AR/VR, metaverse, and consumer tech startups. On the side, I’ve written The Cold Start Problem, a best-selling book featuring interviews from the founders/teams behind Slack, Clubhouse, Zoom, Twitch, Tinder, Reddit, Uber, Airbnb, PayPal, and more.

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Get Reforge

40+ on-demand courses

2 live cohorts / year

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start free trial

Start course

Start trial

Get reimbursed

Save with your team

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Get Reforge

40+ on-demand courses

2 live cohorts / year

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start free trial

Start course

Start trial

Get reimbursed

Save with your team

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