Here is a starting point to set up bot tracking so you can determine how ChatGPT and Google AI may be impacting your site’s traffic.

A marketing-focused tracker for deliverables as part of a growth initiative. Compared to traditional growth models, this tracks team outputs rather than outcomes, helping leadership understand how outcomes materialize.

Created to better forecast CPA, this 2 variable sensitivity tracker allows good growth teams to accurately make resourcing asks and provide leadership with enough insight to make those decisions.