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Tara Agen
Tara Agen
Global Head & VP, Marketing Effectiveness, Operations, Martech at HP
Global Head & VP, Marketing Effectiveness, Operations, Martech at HP
About
Lead Marketing Effectiveness, Strategic Planning, Operations and MarTech/Digital Enablement for HP's CMO. Focus on long-term strategic investments and integrated planning for Marketing's business and also requirements of Marketing for HP's corporate planning function. Lead and manage Marketing Technology investment, architecture and automation (AI and RPA) to digitally enable HP's customer journeys, including Content Management and CRM tech platform services. Lead HP's Agency Strategy, Management and Governance practice with a focus on preferred agencies to maximize our value equation = creativity + quality + cost + DEI. Managed Office of the CMO by hosting Chief of Staff, Employee Engagement, Executive Engagement and Communications until September 2022 by elevating, optimizing and growing the role into a direct report opportunity for the Chief of Staff.
About
Lead Marketing Effectiveness, Strategic Planning, Operations and MarTech/Digital Enablement for HP's CMO. Focus on long-term strategic investments and integrated planning for Marketing's business and also requirements of Marketing for HP's corporate planning function. Lead and manage Marketing Technology investment, architecture and automation (AI and RPA) to digitally enable HP's customer journeys, including Content Management and CRM tech platform services. Lead HP's Agency Strategy, Management and Governance practice with a focus on preferred agencies to maximize our value equation = creativity + quality + cost + DEI. Managed Office of the CMO by hosting Chief of Staff, Employee Engagement, Executive Engagement and Communications until September 2022 by elevating, optimizing and growing the role into a direct report opportunity for the Chief of Staff.
Articles
Read a case study outlining why HP's Marketing Lab has partnered with Reforge for over three years to uplevel their marketing team.
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