
Alissa Reiter
Chief Marketing Officer - Legacy
Alissa is a fractional CMO, executive coach, and start-up advisor who leads by connecting people to a larger sense of purpose: doing right by customers to fuel business growth & brand love. Highlights include overhauling the Zillow brand to embed itself in popular culture, launching GTM efforts at startups like Legacy and Evernow, and building Ancestry’s first growth team.