This model is a great starting point to begin modeling growth in different channels, but I found the best strategy to be using it as a framework to help your team think deeply about constraints and dig deep into insights from their work.

An example of our team check-in document. This shows how we run meetings and set expectations for each participant before the meeting, what the agenda will be, and what needs to be addressed offline or async every week.

An example of a quarterly business strategy that I build after we’ve done our team quarterly business reviews. This shows data-based forecasting and some insights helpful in decision-making processes.

I created this presentation to drive a broader strategic reset for the Marketing team at Bench. This presentation helped us make tough decisions about our positioning and priorities.

Created as part of the interview process for the VP of Marketing role at Bonsai, this theoretical example informed our actual strategy once I landed the role and started working with the team.

This is an example of my 1:1 format with my direct reports. It’s heavily dependent on contributions before the meeting, but a very useful tool if effectively put into place.