Without data, you’re blind. I created this tracking plan to set up critical user events so that we could begin mapping out our user journeys and growth funnels.

SEO was critical to our growth strategy, so I created this document to bring focus and clarity to our content creation plan. By mapping content and keywords to the user journey, we were able to create trust with users from the earliest stages.

I wrote this job description to find a paid user acquisition manager. This person was going to join an existing team and I needed them to be capable of filling an emerging talent gap as we were adjusting our strategies.

My preferred planning framework, OKRs enable cascading objectives so that teams can easily see how their work ladders up to the company goals.