User Insights for Product Decisions
Learn to make key product decisions based on a deeper understanding of customers.
Meet the Creator
Who is this for?
Reforge members who build and launch new products: product managers, engineers, designers, data analysts, and more.
Use research to make great decisions and drive innovation.
Smart product decisions require smarter customer insights. We’ll start by defining and scoping the product decision, identifying the type of evidence you need, and planning your research approach.
No matter the decision, you’ll likely need to talk to users. But how you talk to them can vary widely depending on the product decision you need to make. You will learn about different conversational research methods, and how to execute each in a thoughtful and unbiased way.
Testing & Surveys
Informed product decisions require both qualitative and quantitative evidence. You’ll learn how to run usability tests and surveys with depth and precision, when to use each method, and how they map to different product decisions.
Synthesis & Decision-Making
After gathering raw evidence, you need to synthesize it into a compelling storyline. You will learn techniques for synthesis, documentation, and cross-functional communication to help facilitate product decisions.