Retention + Engagement
A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection.
Meet the Creators
Course Breakdown
Who is this for?
Product managers, marketers, designers, engineers, data analysts, or other roles associated with retention.
Course Goal
Learn to retain, activate, engage, and resurrect users with proven frameworks.
Topics Covered
Defining + Analyzing Retention
Retention is different for every product. Learn how to define, measure, and analyze retention from first principles for your product.
Activation - Defining, Measuring, and Analyzing
Activation is the first key input into improving retention. You will define your activation moments and metrics, analyze the activation journey, and identify key friction points.
Activation Strategies
Learn the various strategies of how to establish user habits quickly. You will take your analysis from week 2, and build a plan for how to specifically improve activation for various user segments.
Engagement - Defining, Measuring, and Analyzing
Engagement is the second key input into improving retention. You will choose the right engagement strategy for your product, define measurement that aligns to that strategy, and analyze engagement to find new opportunities.
Engagement Strategies
Go deeper into the four strategies that move users from low to high engagement and learn how to combine them to build a compounding growth machine.
Churn Prediction + Resurrection
Define non-activated users vs. dormant users, and learn to identify resurrection opportunities. Identify leading indicators of churn while understanding the true cost of any resurrection attempt.