

Product Marketing
Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully.
Meet the Creators

Course Breakdown
Who is this for?
Experienced product marketing managers in growth-stage tech companies, PMs and Marketers who own some or all of the traditional product marketing portfolio.
Course Goal
Learn how to successfully launch great products, from early product positioning and crafting a robust GTM plan to ensuring that your launch is on track to exceed its target.

Topics Covered
Product Positioning and Messaging
Strong positioning is the foundation of your go-to-market strategy. We’ll discuss how to identify and lean into your product’s differentiation to strike and win the market.
Budgeting and Pricing & Packaging
Products need more than just smart positioning and messaging to succeed. We’ll discuss how to secure and allocate resources in a way to maximize for each launch’s differentiation.
Go-to-Market Strategy and Metrics
We’ll cover how to build a go-to-market strategy that not only aligns cross-functional stakeholders but is also tied to business goals.
Post-Launch Measurement
A product marketer’s work isn’t done with the launch. We’ll discuss how to diagnose and triage post-launch performance to optimize for sustained product growth.