Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully.
Meet the Creators
Who is this for?
Experienced product marketing managers in growth-stage tech companies, PMs and Marketers who own some or all of the traditional product marketing portfolio.
Learn how to successfully launch great products, from early product positioning and crafting a robust GTM plan to ensuring that your launch is on track to exceed its target.
Product Positioning and Messaging
Strong positioning is the foundation of your go-to-market strategy. We’ll discuss how to identify and lean into your product’s differentiation to strike and win the market.
Budgeting and Pricing & Packaging
Products need more than just smart positioning and messaging to succeed. We’ll discuss how to secure and allocate resources in a way to maximize for each launch’s differentiation.
Go-to-Market Strategy and Metrics
We’ll cover how to build a go-to-market strategy that not only aligns cross-functional stakeholders but is also tied to business goals.
A product marketer’s work isn’t done with the launch. We’ll discuss how to diagnose and triage post-launch performance to optimize for sustained product growth.