Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org.Available live starting February 22nd! Only available to Reforge members. Sign up for membership to enroll.
LIVE COURSE STARTING SOON
4 weeks • February 22-March 14 • Weekly events on Thursdays at 8:30-10 AM
Meet your host
Hila is an Executive in Residence at Reforge and former Director of Growth at GitLab, where she helped establish the Product-led growth motion and contributed to the company's successful IPO. Previously, as VP Growth at Acorns, she built a full-funnel growth team and helped scale the user base from 1M to 5M. Hila is currently advising startups looking to unlock the power of product-led growth via strategy, data/experiments, and team.Sign Up ↗
Meet the Creators
Who is this for?
Mid-to-senior-level product and marketing practitioners at B2B orgs develop a product-led strategy for driving growth.
Develop a sound and durable PLG strategy for your B2B company.
B2B Growth Mix
A successful PLG strategy requires a deep understanding of how product-led efforts fit into your organization’s overall growth motion.
Great product-led monetization depends on both a strategic approach to your product offerings and a smooth process for delivering customers to sales when necessary.
Explore how PLG activation for B2B organizations differs from the standard B2C approaches and develop a strategy that sets your PLG motion up for success.
Choose the right tactics to drive acquisition and the right metrics to measure their success.
The 4-6 week live courses offered this fall all require a Reforge membership. This includes the following courses: Growth Series, Retention & Engagement, Growth Leadership, Product Management Foundations, Mastering Product Management, Product Strategy, Product-Led Growth, and Marketing Technology
Like with any meaningful experience, you get out what you put in. When you enroll in a course, you are expected to attend all live events, complete all exercises, and review all asynchronous content and material. Please note that all events and content will be in English.
In total, we expect a weekly time commitment of at least 3-5 hours each week. Many members decide to devote significantly more, but here’s how that minimum breaks down:
• Async content: 1-3 hours depending on the program
• Live events: 90 minutes, plus 5-10 min reviewing case pre-read in advance.
• Additional engagement: 30 - 90 min per week for Slack engagement and applying material to your work.