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A 6-Week Part-Time Program on
Building A Growth Strategy

The Reforge Advanced Growth Strategy program teaches a system for creating a compounding, focused, and adaptable growth strategy for your company.

By the end of the program, you will develop a growth strategy for your business by breaking down your current growth loops, identifying their constraints, and selecting the methods to unconstrain those growth loops. You'll learn to communicate, implement, and evolve this strategy over time, giving your business "growth tailwinds."

The program is designed for both senior B2C and B2B practitioners and those in leadership roles who influence product or business strategy. You'll study the components of a cohesive growth strategy from dozens of up-to-date and relevant examples, then conduct your own analysis on a few companies before applying it back to your own product and business. This curriculum is designed so practitioners can participate from anywhere in the world.

Next Session: Spring 2020


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Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


The only career development program...

  • Created by: Leaders from companies like HubSpot, Uber, Eventbrite, Pinterest, and more.

  • Featuring: Our last session featured top growth leaders from companies including Pinterest, Grubhub, Uber, Zynga, Slack, Eventbrite, SurveyMonkey, Wish, HubSpot, Square, Greylock Partners and others.

  • Tested: 4,000+ alumni have brought learnings back to companies like Google, LinkedIn, Facebook, Dropbox, Airbnb, Evernote, SoundCloud, Nike, IBM, HubSpot, Drift, Coursera, and more.

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“Having followed Brian Balfour for years I expected the program to be very actionable, but it was even better than I expected. The most valuable part of the program is it gives you the ability to deconstruct and create growth loops in your own work. If you’re ready to invest the time in growth, Reforge gives you the true insight and know-how to get results. “
— Michael Chauliac, Head of Consumer Marketing at PayPal

Reforge is a new kind of career development

Top performers expect to work on the frontier challenges of today.

But what happens when the edge of the frontier gets pushed further everyday?

Technology, methodologies, and best practices are changing so fast, 50% of the Fortune 500 companies won't exist in 2025. To keep up, companies expect top talent to adapt faster, acquire new skillsets, and have a growth mindset.

And top talent... they want the same thing.

Today's top performers want applicable skills that drive impact at the world's best companies. 

Unfortunately, these companies can't keep up with today's career development demands.

That's why we created Reforge.

Today that Reforge curriculum has been used by professionals to apply and implement growth at companies like Facebook, Dropbox, Airbnb, Uber, Slack, Google, Amazon, Spotify, The New York Times, Tesla, Tinder, Peloton, and others.

What makes Reforge different? We focus on:

  • Application over memorization. You'll spend time applying every lesson directly to challenges in your company.

  • Results over credentials. A curriculum designed to give you the tools to do the job, not a certificate that qualifies you for the job.

  • Going deep rather than surface. Reforge material is the culmination of years of experience at top companies from dozens of leaders in growth.

All businesses are unique, but everyone faces similar growth challenges. The difference between those who succeed and those who fail is how they approach those challenges.


Meet Your Program Hosts

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Brian BalfouR

Brian Balfour is the Founder and CEO of Reforge. Most recently, he was the VP Growth @ HubSpot. Prior to HubSpot he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.

 

CASEY WINTERS

Casey Winters is a CPO at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest and first marketer at Grubhub. He advises companies including Tinder, Hipcamp, Reddit, Canva, Pocket, and others on scaling and growth, specializing in retention and engagement..

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Kevin Kwok

Kevin Kwok is a former Investor @ Greylock Partners, where he focused on marketplaces, autonomous vehicles, and crypto.


Featured Growth Leaders

All Reforge programs incorporate interviews from top growth leaders. Past featured leaders include:

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matt plotke

Strategy Lead @ Stripe

Joanna lord

CMO @ Skyscanner

Gina gotthilf

Former VP Growth @ Duolingo

Adam Fishman

VP Growth & Marketing @ Patreon

Matt Barby

Head of Global SEO @ HubSpot

Steve Dupree

Former VP Mrk @ SoFi/LogMeIn

BRITTANY BINGHAM

VP Marketing @ Raise.me

Georgina Hill

VP Growth Ecommerce @ Square

Elena Verna

SVP Growth @ Malwarebytes

Fareed mosavat

Growth @ Slack

Dun Wang

CPO @ Calm

Brian rothenberg

VP Growth @ Eventbrite

Nick soman

CEO @ Decent

Darius contractor

Growth @ Facebook Messenger

Matt Greenberg

VP Engineering @ Credit Karma

MElissa Tan

VP Product @ Ro

casey winters

CPO @ Eventbrite

ADA CHen Rekhi

Co-Founder, COO @ Notejoy

Ken rudin

Head of Growth @ Google

nate moch

VP Growth @ Zillow

Simon tisminezky

VP Growth @ Ipsy

Kieran Flanagan

VP Growth/Marketing @ HubSpot

Josh Lu

Sr Dir Product Growth @ Zynga

Frost Li

Head of Growth @ Wish

And Many More...

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Fareed Mosavat, Growth Lead @ Slack

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Nick Rockwell, CTO @ The New York Times

Shaun Clowes, CPO @ Metromile

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Michelle Broderick, SVP Marketing @ Automattic


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


What the Advanced Growth Strategy Experience Looks Like

We focus on delivering the highest amount of impact as efficiently as possible. We know your time is valuable, so we've streamlined a program that cuts straight to the point with no "filler content."

When you join the Reforge program you get access to:

1. In Depth Material
Each week there are 2 to 3 hours of video and written material on exclusive, actionable frameworks you will apply to your own products. You can watch or read the material any time during the week, and use as reference for one year from the start of the program.

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2. Dozens of Relevant Examples
We use examples and case studies to help you apply each framework.

What are the exact loops that powered explosive growth at companies and products like Slack, Fortnite, Stripe, Dropbox, Glossier, and others?

If you were leading growth at Instagram, Airtable, Front or Tinder, how would you use your growth model to set goals, prioritize experiments, and draw insights?

We walk you through examples from companies like the above, and many more.

 

3. Application Sections at Each Step
At Reforge, we believe in application over memorization. That means integrating your learning into your work at every opportunity. Each week is accompanied by application sections designed to operationalize the material on your product or company. You'll also hear from Reforge leaders and experienced practitioners in the community for additional ideas and learning.

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4. Weekly Events with Top Experts and Peer Practitioners (Both Online + Offline)
You'll connect with other top growth practitioners via weekly events, both online or in person (SF only). The program can be done from any location. Events start with an interview with a top growth leader from great companies like Google, Evernote, Stripe, Pinterest, Slack, SurveyMonkey, Segment, and many more. Then, we break off into small groups to discuss how you'll apply that week's learnings to your company, and hear perspectives from practitioners in similar roles and companies. All events require your active participation.

 

5. Community Support
We designed the Reforge content to walk you through each framework step-by-step. However, we know each business is different, so naturally you'll have specific questions. That's why we created a community to help you get unstuck. If you have questions about modeling customer acquisition costs, how to segment your existing customers, tying NPS to core business metrics, or anything else, you have access to people from a variety of companies, all at different stages, at any time.

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“With the applicability of the growth principles to my work, the quality of guest speakers and the approachability and responsiveness of instructors, all my expectations were met. The program content is thoroughly educational and compelling with useful frameworks, rigorous analysis, and real examples from high-growth companies. The real world case studies reinforced core loop concepts and the peer discussions helped me source ideas and apply them to my specific problems.”
— Milind Khandare, Sr Marketing Manager at Intuit

The Advanced Growth Strategy Program Delivers Outcomes, Not Hacks

If you want a laundry list of tactics like "hack APIs" and "run more experiments," this program isn't for you.

The Advanced Growth Strategy program is designed to help practitioners define, communicate, and implement a growth strategy that paves a path to become a top 1% company. You'll identify the different types of growth loops, translate those growth loops into qualitative and quantitative models, then evaluate and implement different methods to unlock growth in your product or organization.

By the end of the program, you will:

  • Dissect how the fastest-growing products like Uber, Slack, Dropbox, Stripe, Airtable, Instagram, Fortnite, Tinder, and more grow using growth loops

  • Build a robust understanding of how your business grows by systematically analyzing your growth loops, network effects, and growth model

  • Develop a sustainable growth strategy by anticipating growth ceilings and when your current model will run out of gas

  • Methodically and proactively put your product on a path for faster long-term growth

  • Create more impact in your organization by getting buy-in and resources for your initiatives

  • Combine and sequence growth loops to decrease costs, increase returns, and build a defensive moat around your product and company

  • Construct and implement your growth model from the ground-up, including goal setting, metrics definition, and strategic investments

  • Learn to evaluate your growth methods to constantly evolve the model and transfer knowledge from an individual to the team

  • Align individuals and teams around impactful activities by establishing and communicating a clear growth strategy


Who

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The Advanced Growth Strategy program is recommended for emerging growth leaders who are 5+ years into their career and influence growth, product, or business strategy. For more details, see below.

Our programs aren't for everyone. We select applicants based on professional experience, initiative, and program fit. You should apply if you have...

  • 5+ Years of Experience - 5+ years of professional experience as a product manager, marketer, designer, engineer or other professional, or 3+ years working directly in growth
  • Leadership Role - The lessons are especially useful if you're looking to influence the company roadmap, set a team's direction, and rally colleagues using growth strategies
  • Sr. Growth Related Role - The topics we cover aren’t for every role. Typical roles of successful applicants of Advanced Growth Strategy are Sr PM to VP Product, Sr Marketer to VP Marketing, and others (strategy leads, engineers, executives, etc.) working on growth initiatives
  • Strong Initiative - The program includes both passive and active participation. Those that not only consume the content but engage with it and the community will get the most value

This program is not for you if you are...

  • Entry Level - Less than three years of professional experience. The program material assumes a certain level of base knowledge
  • Career Switching - If you are looking to get your first job in growth. The program material is designed to help accelerate an existing professional's path rather than establish one anew
  • Pre Product-Market Fit - If you are working on a product that is just getting started. The program material is designed for those working on products that have signals of product-market fit
  • Enterprise/Hardware - If you are in a company that primarily sells enterprise deals or primarily a hardware product. The program material is not designed to address these topics
“The Advanced Growth Series is a great framework for building growth models and getting internal stakeholder buy-in to key concepts. The featured case studies are most valuable for me. They provide a great point of reference for my current work and role. The program is a great mix of coursework, guests and peer group discussion.”
— Jeff Roberto, VP Growth Marketing at PicsArt

Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


Time

All Reforge programs are 6-week, part-time programs. You don't need to take time off from work to participate — we designed each program to fit your current work and personal schedule.

However, we also believe that you get out what you put in. The value that you and your company get from the program is directly correlated with the amount of time and participation you're able to dedicate to the experience.

To get the most out of the program, you should expect to spend a minimum of 5 hours per week on program material:

  • 2 - 3 hrs on course material

  • 1 hr applying frameworks and community participation

  • 1 - 2 hrs participating in an online or in person event

Our most successful participants typically spend about 8 hours per week total. They set aside additional time each week to:

  • Connect with other participants

  • Review what they learned with co-workers and managers

  • Apply the material to their product


Program Outline

We've designed the Advanced Growth Strategy program so you can set your own schedule to work through the material week after week. Here's what a typical week will look like:

Receive new material. Every week for six weeks, you and your fellow practitioners will walk through a new module. Each module features original, in-depth Reforge content, dozens of relevant examples, and interviews with growth experts.

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Apply the lessons. During the week, you will review your lessons and apply the frameworks to your role and product. Questions? Don’t worry, you have 24-7 access to the Reforge community, where other practitioners and growth leaders can share perspectives and help you get unstuck.

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Connect with practitioners. To cap off each week, you will attend an event (online via Zoom, in person if in SF). Working together with fellow practitioners, you'll apply the material to case studies led by your hosts. Then you'll hear how industry leaders (from companies like Slack, Dropbox, LinkedIn, etc) have addressed similar challenges.

Following the event, a new module opens and you'll start the process again. See below for a full syllabus of the program.


Kickoff Week

PROGRAM KICKOFF

You'll receive an email on setting up your Reforge account, learn best practices to get the most out of the program, and attend a kick off Zoom call with Brian Balfour. We'll also set the context for your next six weeks of material by discussing:

  • How a cohesive Growth Strategy is the missing link between the company's mission and its tactics

  • The critical role a Growth Strategy will play in growing a product or company over the long-term

  • The five questions a Growth Strategy can answer at every company

  • ...and more

Finally, you’ll also RSVP to events and introduce yourself to the Reforge community.

Week 1

The Different Types Of Growth Loops

Before we can build a strategy, we need to understand how the top 1% of companies grow — through a system of compounding growth loops. In this module we'll discuss:

  • The three qualitative properties in every growth loop

  • The step-by-step process on how to identify these qualitative properties for your product

  • The three quantitative metrics to evaluate for every growth loop

  • The different types of growth loops and network effects

  • Examples from companies like: Workday, MailChimp, Airtable, G2 Crowd, Stripe, HubSpot, Gainsight, Metromile, LifeLock, Facebook Messenger, HQ, InVision, ipsy, Robinhood

  • ...and more

Plus interviews with growth leaders like: Casey Winters, CPO @ Eventbrite and Kevin Kwok, Former Investor @ Greylock


Week 2

Understanding Your Current Growth Model

Now that we understand how the top 1% grow, we'll build a picture of how we currently grow that can be easily explained to others. In this module we'll discuss:

  • How to identify your current existing growth loops

  • The individual steps of each of these growth loops

  • How to build a qualitative growth model

  • How to evaluate the best types of growth loops for your product and when to implement them

  • Examples from companies like: Front, WhatsApp, Snap, Postmates, Tinder, Allbirds, WebMD, Lime, Square, Blue Apron, Medium, musical.ly, Strava, Drift, Gofundme, Poshmark, Gusto, Headspace, Credit Karma

  • ...and more

Plus interviews with growth leaders like: Dan Hockenmaier, Formerly Growth @ Thumbtack and Elena Verna, SVP Consumer Business + Growth @ Malwarebytes


Week 3

Identifying Constraints and Points Of Leverage

Armed with a clear picture on how our product or company grows today, next we need to identify, evaluate, and analyze our biggest constraints and their priorities. We'll discuss:

  • The different types of constraints all growth loops face and how to identify them

  • How to build a loop specific quant model

  • Identifying your growth loops’ point of leverage, as well as where your growth might saturate or hit a ceiling

  • How to analyze example quantitative models so you can build your own (while avoiding common pitfalls)

  • ...and more

Plus interviews with growth leaders like: Brittany Bingham, VP Marketing + Growth @ Raise.me and Casey Winters, CPO @ Eventbrite


Week 4

Growth Loop Improvement Methods

Once we understand the biggest constraints and points of leverage of our growth loops, we need to define potential solutions to unconstrain them. To do so, the first step is understanding the menu of methods available to us. We'll discuss:

  • How to map and diagnose problems at various steps in the loop

  • The menu of methods to unlock the most common growth loop constraints

  • The step-by-step process to optimize the different levers of your growth loops via loop expansion and loop sequencing

  • Examples from companies like: Wordpress, Airbnb, Twilio, Checkr, Lime, Yelp, Salesforce, Thumbtack, Github, Pocket, Instapaper, The New York Times, Dropbox, Moz, Zapier, Quora

Plus interviews with growth leaders like: Ravi Mehta, CPO @ Tinder and Fareed Mosavat, Revenue Growth @ Slack


Week 5

Implementing Your Growth Strategy

We've identified the direction of the growth strategy we plan to take to unconstrain your growth loops, but every strategy needs buy-in from the organization. This module examines how to communicate growth strategy across key stakeholders in the company, and then the steps to implement it. We'll discuss:

  • Connecting our growth strategy to the larger scope of the business

  • Aligning the team around the growth strategy conclusions

  • Proper communication and establishing the guardrails around the growth strategy — what we will work on, what we won't, and why

  • Building growth strategy deck presentations and future qualitative models to set clear expectations

  • ...and more

Plus interviews with growth leaders like: Adam Fishman, VP Growth + Marketing @ Patreon and Aatif Awan, Former VP Growth @ LinkedIn


Week 6

Learning and Evolving

After implementing our growth strategy, we need to monitor for success and changes. As things change, our constraints move and as a result, we need to be continually adapting and building knowledge transfer systems to improve the organization over time. In this module, we'll discuss:

  • The systems and best practices to put into place to understand whether a growth strategy is working

  • How to evaluate whether our understanding of how we grow is still accurate, and what has changed

  • How to evaluate changes in our constraints, points of leverage, ceilings to our growth

  • Building a learning analysis document that gets updated and used across the organization

  • ...and more

Plus interviews with growth leaders like: Kevin Kwok, Former Investor @ Greylock and Andrew Gadson, Sr Product Manager @ Google Assistant


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


Reviews

Here are just a few reviews from past Reforge programs:

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Rob Levin 

DIRECTOR, USER ACQUISITION

NICKELODEON

"After following Brian Balfour's writing for year, I expected the program to be top-notch and it was. In fact, this is the best course I've ever taken - and I've taken a lot.

I wish so much that I had taken this course 20 years ago when I was starting my marketing career. The course is well-constructed, starting with building blocks and increasing in difficulty each week. The content helps you think strategically and gives you the confidence to act on it quickly.

The program was fantastic and I've already recommended it to others."


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Madhuri Shinde

GROWTH MARKETER

GUIDEBOOK

“Reforge made me feel like I was in the right place at the right time. I enrolled into Reforge after stepping into my first Growth PM/Marketing role. Prior to that I had been a product lead primarily responsible for driving strategy, development and adoption of products for over 7+ years.

Brian and team work extremely hard at ensuring each session is conducted in an impeccable manner. The case studies with the guests and all the material ensure that the attendees have exposure to powerful insights and suggestions you can incorporate into work right away.”


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Niaz Ahmed

Product manager

GOOGLE

"The Advanced Growth Strategy Program is as advertised, with material that reveals growth strategies from some of the world's best companies. The program is well-structured and easy to follow, with templates that enable you to immediately put what you've learned to work. I loved the guest speaker series, which offered invaluable insight into how top performers grow their companies."


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Maximilian Rast

CMO

OTTONOVA

"The great thing about this program is that it provides you with a framework for how to think about growth in your company instead of focusing on tactics. Even more, it provides examples of how other companies are doing this as well."


Frequently Asked Questions

Will this program be worth it?

Good question — we know the Reforge program is a serious commitment. So if you're looking for the latest hacks to 10x your activation rate or 7 lessons after acquiring 1mm customers, then the Advanced Growth Strategy program won't be worth it.

Also, if you're interested in a credential or logo to tack onto your LinkedIn profile, then the Advanced Growth Strategy program won't be worth it. 

However, if you're looking for frameworks you can apply directly to your company, step-by-step walkthroughs of dozens of current, relevant examples, taught by growth leaders who spent years in the trenches AND weekly events where you can connect with actual growth practitioners... then yes, this program is worth the commitment.

I'm not located in the San Francisco Bay Area, can I attend the program?

Yes. All Reforge programs are designed to be location-independent, with over 50% of program participants joining from outside the SF Bay Area. In addition to our all-online original content and live online events, we also offer in-person events in San Francisco that all participants are welcome to join, whether you're local or traveling in. All participants enjoy access to 100% of our original content, our live online discussions, the private Reforge forums, and community.

How is the Advanced Growth Strategy program different from the Growth Series and the Retention + Engagement Deep Dive?

Advanced Growth Strategy covers the strategy of creating a system of growth in your company that's compounding, focused, and adaptable. You'll break down your current growth loops, identify their constraints and time horizons, and select the appropriate method to unconstrain those growth loops. Finally, you'll communicate, implement, and evolve your growth strategy over time.

The Growth Series provides a comprehensive overview of all the major topics in growth, from acquisition to user psychology.

The Retention + Engagement Deep Dive is a detailed exploration of everything within the specific category of retention. We breakdown the elements of retention (activation, engagement, churn, and resurrection) and cover the strategies to improve each component. Past participants in Product Manager roles in particular have said this was essential for PMs and is the most applicable Reforge program yet.

Advanced Growth Strategy is designed for emerging growth leaders who are 5+ years into their career and influence growth, product, or business strategy. The Growth Series and Retention + Engagement Deep Dive are designed for mid-career Product Managers, UX, Marketers, Analysts, and Engineers who are 3+ years into their career.

If you already completed the Growth Series or have an advanced understanding of growth fundamentals and want to better understand growth loops, network effects, and systems that drive the growth strategy for your company and others, then Advanced Growth Strategy would be a great fit for you.

What does "Growth Strategy" mean?

The term "strategy" can mean different things to different people. In the context of this program, a Growth Strategy is able to answer questions about how your product grows, the points of leverage, how long growth will last, and more.

Strategy is often confused with a company's experiment or initiative roadmap - this is just a list of activities. It's also confused with goals and metrics. Goals are helpful in communicating what you are trying to achieve, and whether you're making progress, but they don't reveal the how or why.

A great Growth Strategy is compounding, focused, and communicated across the entire organization.

Is the content in the Advanced Growth Strategy program suited for data analysts?

The program is best suited for roles involved in defining and influencing the growth strategy of the company. That typically includes Sr PM to VP Product, Sr Marketer to VP Marketing, and others (strategy leads, engineers, executives, etc.) working on growth initiatives. Participants with at least 5 years of work experience and/or at least 3 years working on growth initiatives will get the most out of the program.

Can I join more than one program at a time?

All the programs are held concurrently, so it’s not possible to join more than one at the same time.

How many applicants get invited?

In previous programs, we've accepted 25% of applicants, though this varies program to program. Rather than focus on an acceptance rate, we focus on ensuring the best possible experience by curating an engaged and high-quality group of people whose backgrounds and goals are a strong fit for the program material, in a class size that's intimate enough to facilitate some of the most memorable relationships of your career.

How do we choose whom to invite?

We want to make sure if you take the time to participate that it is more than worth it. Unfortunately we can't cover every topic for every person in one program. As a result, our application process screens for three things. One, fit with the program material. Two, curating fit with the other program attendees. And third, your work experience.

How advanced is the material?

This program is not a fit for beginners. As with Brian's and Andrew's public essays, the program is focused on practitioners who already know the basics and are figuring out how to take the next step. The content will be intermediate to advanced. We assume that you know about A/B testing, ad buying, etc., and the real challenge is thinking about the entire picture of growth and forming a coherent and compelling strategy. We do not cover tips, tricks, hacks, or tactics. Instead, we provide strategies and frameworks that enable you to solve growth challenges specific to your situation.

I've applied to the program. What happens next?

The team hand reviews every application submitted to make sure each person's work role, company, and level of work experience is a fit for the program as well as the other attendees. Last fall we received over 4,000 applications, so this process takes a few weeks. Every applicant gets a response, so we appreciate your patience as we complete the review.

Once you receive your program invitation, you'll have until September 18 to submit payment and lock your seat.

How much time should I expect to spend on the program?

Please see more details in the “Time” section above. All Reforge programs represent decades of collective expertise in growth that we compressed into a 6-week experience. To get the most out of the 6 weeks, you should expect to spend at minimum 5 hours per week on program material and event attendance. That said, our most successful participants set aside dedicated time each week to stay current with lecture material, connect with other participants and growth leaders at online and offline events, and complete interactive activities -- spending up to 8 hours or more per week.

While the Reforge programs are designed to fit with your current work and personal schedule, we also believe that you get out what you put in. The value you and your company get from the program is directly correlated with the amount of recurring time and participation you're able to dedicate to the experience.


How much does the program cost? Do you have discounts or scholarships?

Individual program seats cost $3495. The Group Rate for teams of 3+ is $2995 per seat. If you need an invoice or any other materials to expense to your company we will provide that at the time of payment. Aside from the Group Rate, there are no additional discounts or scholarships available at this time.

Couldn't I find this material online for free?

There's a ton of excellent online content around Growth, Retention, Acquisition, Activation, and more. Much of it is for free and we encourage everyone to check it out (in fact, Brian, Andrew, and Reforge have curated and linked to this free material often over the years). With that said, when it comes to Advanced Growth Strategy, the answer is no. This is a frontier topic, meaning that 80% of this material is still locked up in the minds of top growth practitioners. To the best of our knowledge, this is the first time these concepts have been codified and made applicable at scale.

Will I be able to expense this to my company?

In case this is helpful, many of our participants are able to expense the program's tuition to their company. Every company has a different policy regarding their education budget. If tuition reimbursement through your company is a possibility you'd like to explore, once you've applied we can provide insights that have helped past participants.

Is this right for very early product teams seeking initial traction?

No. The best use of your time is to find product/market fit and build your initial business before you spend too much time on growth. If you are at or past product/market fit, then you will get a lot of value out of this program.

How actionable will the content be?

The content will provide actionable and analytical frameworks for understanding growth and forming a comprehensive strategy. But there will be minimal “how to” content on topics such as setting up landing pages, buying ads, etc. Those can be found on many other great sites free of charge.

In what timezone will the live online events be held?

We offer our live online events in the mornings, Pacific Time. If you can't join during that time, all sessions are recorded, and our community and online discussion forums provide global time zone coverage. It is possible to attend the program remotely and asynchronously.

How much of the material is about SaaS/B2B versus B2C?

There is a balance of both B2B and B2C coverage in all of our weekly materials. Many of the frameworks apply to both given that “consumerization of enterprise” is now real. Please note, however, that there won't be direct material on enterprise sales or acquiring enterprise customers, although it may come up in Q&A.

Will I get access to the material after the program is over?

Yes, participants will retain access for a period of one year from the start of the program.  After one year there will be ways to keep access and receive updates to the material.

Are the in person events recorded or live streamed?

We do not live stream our events, however, we record the featured guest portion of each one and make it available on your dashboard. The discussion portion of our events does not lend itself well to recording. The events are designed to attend one per week (online or in person). Both online and in person events follow the same format with the same exercises so you won’t miss out on any content or learnings.


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.