Reforge Kickoff - What would you do

Suggested Preparation for Reforge

Step 1: Stay Up to Date with the Reforge Brief

Busy professionals rarely have the time to sit down and read a 6,000 word article. We designed the Reforge Brief so our alumni could receive a five-minute weekly digest of the latest growth updates, with thoughts from growth leaders who have led growth at companies like Amazon, Pinterest, Square, Hubspot, and SurveyMonkey.

Subscribe to the Reforge Brief here.

 

Step 2: Follow the Reforge Collective

Josh Lu

Sr Dir Product Growth @ Zynga
Writing       Twitter

JOANNA LORD

CMO @ ClassPass
Writing       Twitter

GINA GOTTHILF

VP Growth & Marketing @ Duolingo
Twitter

ADAM FISHMAN

VP Growth & Marketing @ Patreon
Writing       Twitter

MATT BARBY

Head of Global SEO @ HubSpot
Writing       Twitter

STEVE DUPREE

Former VP Mrk @ SoFi/LogMeIn
Writing       Twitter

MATT PLOTKE

Head of Growth @ Stripe

NAOMI PILOSOF IONITA

VP Growth @ Invoice2Go
Twitter

BRIAN ROTHENBERG

VP Growth @ Eventbrite
Writing       Twitter

NICK SOMAN

Growth @ Gusto
Writing       Twitter

DARIUS CONTRACTOR

Eng Manager, Growth @ Dropbox
Writing       Twitter

MATT GREENBERG

Sr Dir Eng Growth @ CreditKarma

CASEY WINTERS

Formerly Growth @ Pinterest
Writing       Twitter

ELENA VERNA

SVP Growth @ Malwarebytes

ADA CHEN REKHI

Former SVP Mrktg @ SurveyMonkey
Writing       Twitter

KEN RUDIN

Head of Growth @ Google

NATE MOCH

VP Growth @ Zillow
Twitter

SIMON TISMINEZKY

VP Growth @ Ipsy

KIERAN FLANAGAN

VP Growth/Marketing @ HubSpot
Writing       Twitter

BRITTANY BINGHAM

Sr Dir Growth Marketing @ SurveyMonkey
Writing       Twitter

FAREED MOSAVAT

Growth @ Slack
Twitter

We'll update with links to more Reforge Collective members soon...

 

Step 3: Gather Data and Create a v1 Growth Model

Gather Relevant Data and Materials Ahead of Time

  • Look over the program overview
  • Ask yourself what data you'll need to apply these lessons to your current challenges
    • What data do you currently have access to?
    • Do you need to request access to new databases?

Model Out Your Current Growth

We'll take you step-by-step on how to create growth models in the Growth Series and the Deep Dive on Growth Models.

But first, try creating the first draft of a quantitative model and a qualitative yourself.

This will serve two purposes:

  1. Creating growth models takes time. Doing a first draft yourself gives you a smoother entry into the program.
  2. It gives you a baseline to help reflect on what you've learned in the program.
 

Step 4: Identify Your Current Growth Challenges

Document Your Current Growth Challenges

This one seems obvious but rarely happens. Consider: you're participating in Reforge for a reason.

Past participants have joined because of:

  • New growth challenges
  • New responsibilities
  • Feeling stuck
  • Or a blend of many other reasons

Get clear about what you want to get out of Reforge. Write down:

  • Your current growth challenges
  • Your goals for joining Reforge

BONUS: collaborate with colleagues

For the most complete view, identify challenges with:

  • Your team
  • Your manager
  • Your direct reports

That way you'll be able to easily connect what you're learning to what challenges you're facing every day.

 
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