Suggested Preparation for Reforge
Step 1: Stay Up to Date with the Reforge Brief
Busy professionals rarely have the time to sit down and read a 6,000 word article. We designed the Reforge Brief so our alumni could receive a five-minute weekly digest of the latest growth updates, with thoughts from growth leaders who have led growth at companies like Amazon, Pinterest, Square, Hubspot, and SurveyMonkey.
Step 2: Follow the Reforge Collective
VP Growth & Marketing @ Duolingo
Head of Growth @ Stripe
NAOMI PILOSOF IONITA
VP Growth @ Invoice2Go
Sr Dir Eng Growth @ CreditKarma
SVP Growth @ Malwarebytes
ADA CHEN REKHI
Head of Growth @ Google
VP Growth @ Zillow
VP Growth @ Ipsy
Growth @ Slack
We'll update with links to more Reforge Collective members soon...
Step 3: Gather Data and Create a v1 Growth Model
Gather Relevant Data and Materials Ahead of Time
- Look over the program overview
- Ask yourself what data you'll need to apply these lessons to your current challenges
- What data do you currently have access to?
- Do you need to request access to new databases?
Model Out Your Current Growth
We'll take you step-by-step on how to create growth models in the Growth Series and the Deep Dive on Growth Models.
But first, try creating the first draft of a quantitative model and a qualitative yourself.
This will serve two purposes:
- Creating growth models takes time. Doing a first draft yourself gives you a smoother entry into the program.
- It gives you a baseline to help reflect on what you've learned in the program.
Step 4: Identify Your Current Growth Challenges
Document Your Current Growth Challenges
This one seems obvious but rarely happens. Consider: you're participating in Reforge for a reason.
Past participants have joined because of:
- New growth challenges
- New responsibilities
- Feeling stuck
- Or a blend of many other reasons
Get clear about what you want to get out of Reforge. Write down:
- Your current growth challenges
- Your goals for joining Reforge
BONUS: collaborate with colleagues
For the most complete view, identify challenges with:
- Your team
- Your manager
- Your direct reports
That way you'll be able to easily connect what you're learning to what challenges you're facing every day.