Stay Tuned for More Career Development Content

Thanks for choosing to receive more career development content. In the coming weeks, you'll receive emails with more career development content.

In the meantime, check out Ad Chen Rekhi's blog post How I Went from Entry Level Sales to SVP Marketing at SurveyMonkey in 8 Years. You'll learn how she developed a process to turn herself from a shy recent college grad into an executive at a billion-dollar company in only eight years.

I’m frequently asked: “How should I prepare for Reforge?” Here are some foundational elements to help you.

 

Stay Up to Date with the Reforge Brief

Busy professionals rarely have the time to sit down and read a 6,000 word article. We designed the Reforge Brief so our alumni could receive a five-minute weekly digest of the latest growth updates, with thoughts from growth leaders who have led growth at companies like Amazon, Pinterest, Square, Hubspot, and SurveyMonkey.

 

Understand These Foundational Topics

For all Programs

For all programs you should be familiar with the following frameworks and concepts:

For the Growth Series

You should be familiar with the elements presented in this series from Jonathan Hsu at Social Capital:

For the Deep Dive on Retention + Engagement

You should understand the foundational elements we cover in these three blog posts:

For the Deep Dive on Growth Models

There are very few growth practitioners who know how to create functioning, useful growth models. So there's very little content about it.

Here's one of the best ones out there from Andy Johns (President @ Wealthfront, former Growth @ Facebook and Twitter):

 

Follow the Reforge Collective

There are a lot of self-proclaimed experts out there. We want to make sure you follow people with authentic experiences and insights, not celebrities or theorists.

We've vetted these growth leaders as being some of the world's leading growth experts. These are also people who are involved in Reforge programs.

Follow the writings and Twitter accounts of the Reforge Collective to stay up to date on the forefront of growth:

Josh Lu

Sr Dir Product Growth @ Zynga
Writing       Twitter

JOANNA LORD

CMO @ ClassPass
Writing       Twitter

GINA GOTTHILF

VP Growth & Marketing @ Duolingo
Twitter

ADAM FISHMAN

VP Growth & Marketing @ Patreon
Writing       Twitter

MATT BARBY

Head of Global SEO @ HubSpot
Writing       Twitter

STEVE DUPREE

Former VP Mrk @ SoFi/LogMeIn
Writing       Twitter

MATT PLOTKE

Head of Growth @ Stripe

NAOMI PILOSOF IONITA

VP Growth @ Invoice2Go
Twitter

BRIAN ROTHENBERG

VP Growth @ Eventbrite
Writing       Twitter

NICK SOMAN

Growth @ Gusto
Writing       Twitter

DARIUS CONTRACTOR

Eng Manager, Growth @ Dropbox
Writing       Twitter

MATT GREENBERG

Sr Dir Eng Growth @ CreditKarma

CASEY WINTERS

Formerly Growth @ Pinterest
Writing       Twitter

ELENA VERNA

SVP Growth @ Malwarebytes

ADA CHEN REKHI

Former SVP Mrktg @ SurveyMonkey
Writing       Twitter

KEN RUDIN

Head of Growth @ Google

NATE MOCH

VP Growth @ Zillow
Twitter

SIMON TISMINEZKY

VP Growth @ Ipsy

KIERAN FLANAGAN

VP Growth/Marketing @ HubSpot
Writing       Twitter

BRITTANY BINGHAM

Sr Dir Growth Marketing @ SurveyMonkey
Writing       Twitter

FAREED MOSAVAT

Growth @ Slack
Twitter

We'll update with links to more Reforge Collective members soon...