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A 6-Week Part-Time Program for Professionals Focused on Retention + Engagement

The Reforge Retention + Engagement Deep Dive is a comprehensive program designed for product managers and growth practitioners working on any aspect of retention including activation, engagement, resurrection, and churn.

By the end of the program, you will build a holistic map of your user's journey from signup to engagement, create activation flows by analyzing top performing segments, layer engagement strategies to build compounding growth, and more.

The program is designed for both B2C and B2B practitioners, features dozens of up-to-date and relevant examples, and practitioners can participate from anywhere in the world.

Next Session: Spring 2020


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


The only career development program...

  • Created by: Leaders from companies like HubSpot, Uber, Eventbrite, Atlassian, and more.

  • Featuring: Our last session featured top growth leaders from companies including Pinterest, Credit Karma, Metromile, Grubhub, Rover, LinkedIn, ClassPass, Grove Collaborative, Disney Streaming Services, Raise.Me and others.

  • Tested: 4,000+ alumni have brought learnings back to companies like Google, LinkedIn, Facebook, Dropbox, Airbnb, Evernote, SoundCloud, Nike, IBM, HubSpot, Drift, Coursera, and more.

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“Even for experienced practitioners, the program crystalizes a practical and easily explained series of handy frameworks and immediately gives you a way to approach almost any product in any industry.”
— Scott Worthington, Sr Lifecycle Marketing Manager at Peloton

Reforge is a new kind of career development

Top performers expect to work on the frontier challenges of today.

But what happens when the edge of the frontier gets pushed further everyday?

Technology, methodologies, and best practices are changing so fast, 50% of the Fortune 500 companies won't exist in 2025. To keep up, companies expect top talent to adapt faster, acquire new skillsets, and have a growth mindset.

And top talent... they want the same thing.

Today's top performers want applicable skills that drive impact at the world's best companies.

Unfortunately, these companies can't keep up with today's career development demands.

That's why we created Reforge.

Today that Reforge curriculum has been used by professionals to apply and implement growth at companies like Facebook, Dropbox, Airbnb, Uber, Slack, Google, Amazon, Spotify, The New York Times, Tesla, Tinder, Peloton, and others.

What makes Reforge different? We focus on:

  • Application over memorization. You'll spend time applying every lesson directly to challenges in your company.

  • Results over credentials. A curriculum designed to give you the tools to do the job, not a certificate that qualifies you for the job.

  • Going deep rather than surface. Reforge material is the culmination of years of experience at top companies from dozens of leaders in growth.

All businesses are unique, but everyone faces similar growth challenges. The difference between those who succeed and those who fail is how they approach those challenges.


Meet Your Program Hosts

BRIAN BALFOUR:  Former VP Growth @ HubSpot + Advisor to Blue Bottle Coffee, Gametime, Help Scout, and more.

Brian Balfour

Brian Balfour is the Founder and CEO of Reforge. Most recently, he was the VP Growth @ HubSpot. Prior to HubSpot he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition. 

 

CASEY WINTERS

Casey Winters is a CPO at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest and first marketer at Grubhub. He advises companies including Tinder, Hipcamp, Reddit, Canva, Pocket, and others on scaling and growth, specializing in retention and engagement.

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Shaun Clowes

Shaun Clowes is the SVP Product at MuleSoft, and previously CPO at Metromile and Head of Growth at Atlassian. At Atlassian, he built the growth team from scratch to almost 50 team members strong. His approach to growth focuses on activation and retention with an emphasis on the thinking, processes and discipline necessary to grow through product features and engagement.

 

Andrew Chen

Andrew Chen is a General Partner at Andreessen Horowitz. Previously, he led Uber's rider growth team and has been an advisor and investor in tech startups including AngelList, Dropbox, BarkBox, Kiva, and Product Hunt. He writes extensively with over 650+ essays, and has been quoted in The New York Times, Fortune, Wired, and WSJ..

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Featured Growth Leaders

The Reforge Retention + Engagement Deep Dive features the worlds leading growth experts from the fastest growing companies in deep dive interviews, small discussion group events, and more.

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matt plotke

Strategy Lead @ Stripe

Joanna lord

CMO @ Skyscanner

Gina gotthilf

Former VP Growth @ Duolingo

Adam Fishman

VP Growth & Marketing @ Patreon

Matt Barby

Head of Global SEO @ HubSpot

Steve Dupree

Former VP Mrk @ SoFi/LogMeIn

BRITTANY BINGHAM

VP Marketing @ Raise.me

Georgina Hill

VP Growth Ecommerce @ Square

Elena Verna

SVP Growth @ Malwarebytes

Fareed mosavat

Growth @ Slack

Dun Wang

CPO @ Calm

Brian rothenberg

VP Growth @ Eventbrite

Nick soman

CEO @ Decent

Darius contractor

Growth @ Facebook Messenger

Matt Greenberg

VP Engineering @ Credit Karma

MElissa Tan

VP Product @ Ro

casey winters

CPO @ Eventbrite

ADA CHen Rekhi

Co-Founder, COO @ Notejoy

Ken rudin

Head of Growth @ Google

nate moch

VP Growth @ Zillow

Simon tisminezky

VP Growth @ Ipsy

Kieran Flanagan

VP Growth/Marketing @ HubSpot

Josh Lu

Sr Dir Product Growth @ Zynga

Frost Li

Head of Growth @ Wish

And Many More...

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Fareed Mosavat, Growth Lead @ Slack

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Shaun Clowes, CPO @ Metromile

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Nick Rockwell, CTO @ The New York Times

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Michelle Broderick, SVP Marketing @ Automattic


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.

 

What the Retention Deep Dive Experience Looks Like

We focus on delivering the highest amount of impact as efficiently as possible. We know your time is valuable, so we've streamlined a program that cuts straight to the point with no "filler content."

When you join the Reforge program you get access to:

1. In Depth Material
Each week there are 2 to 3 hours of video and written material on exclusive, actionable frameworks you will apply to your own products. You can watch or read the material any time during the week, and use as reference for one year from the start of the program.

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2. Dozens of Relevant Examples
We use examples and case studies to help you apply each framework.

If you were leading user retention efforts at Hubspot, how would identify top performing segments?

Which engagement strategies would you use to deepen the customer experience for products like Gainsight, Segment, Dropbox, or SurveyMonkey?

We walk you through examples from companies like the above, and many more.

 

3. Application Sections at Each Step
At Reforge, we believe in application over memorization. That means integrating your learning into your work at every opportunity. Each week is accompanied by application sections designed to operationalize the material on your product or company. You'll also hear from Reforge leaders and experienced practitioners in the community for additional ideas and learning.

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4. Weekly Events with Top Experts and Peer Practitioners (Both Online + Offline)
You can participate in Reforge from any location. You'll connect with other top growth practitioners via weekly events, both online or in person (SF only). Events start with group work where you'll apply that week's learnings together. Then, you'll participate in an interview with a top growth leader from great companies like Google, Evernote, Stripe, Pinterest, Slack, SurveyMonkey, Segment, and many more.

 

5. Community Support
We designed the Reforge content to walk you through each framework step-by-step. However, we know each business is different, so naturally you'll have specific questions. That's why we created a community to help you get unstuck. If you have questions about modeling customer acquisition costs, how to segment your existing customers, tying NPS to core business metrics, or anything else, you have access to your fellow Reforge practitioners from a variety of companies, all at different stages, at any time.

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“Each week we gathered together and discussed retention case studies in small breakout groups of like-minded product and growth leaders. I was constantly impressed by the quality of discussions in our breakout groups — fellow Reforge attendees brought their unique experiences and background to ask questions that really caused you to think about the case studies, and in turn, your own products.”
— Kevin Suer, Sr Product Manager, Analytics at Zuora

The Retention Deep Dive Delivers Outcomes, Not Hacks

If you want a laundry list of tactics like "send push notifications to reactivate users" this program isn't for you.

The Retention + Engagement Deep Dive is designed to help practitioners apply the core elements of retention + engagement so that you can develop winning strategies specific to your current and future companies and roles.

By the end of the program, you will:

  • Properly define, measure, segment, and analyze your retention, activation, and engagement

  • Find and quantify the three moments every user goes through to retain for the long-term

  • Construct a high performing activation flow from the ground up using detailed strategies across product, notifications, incentives, and more

  • Layer your engagement strategies to build a compounding growth machine at your company

  • Learn the four ways to measure engagement that work for all businesses (B2B, B2C, eCommerce), plus how to define engagement segments specifically for your product

  • Measure the effects of your engagement strategies and model its overall lift to retention

  • Identify leading indicators of churn

  • Map out a holistic resurrection strategy and understand the effects of your campaigns


Who

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The Retention + Engagement Deep Dive is recommended for product mamangers, or any growth practitioner working on activation, retention, engagement, or churn. For more details, see below.

Our programs aren't for everyone. We select applicants based on professional experience, initiative, and program fit. You should apply if you have...

  • 3+ Years of Experience - 3+ years of professional experience as a product manager, marketer, designer, engineer or other professional looking to accelerate your knowledge about growth
  • Product Manager or Growth Related Role - The topics we cover aren’t for every role. Typical roles of successful applicants are a Product Manager, Sr. Marketer, Data Analyst, Engineer, or Executive working on growth initiatives or making the transition to growth
  • Retention Specific Initiatives - Successful applicants are working on retention specific initiatives (retention, activation, engagement, or churn) or will be working on retention initiatives in the next 12 months
  • Strong Initiative - The program includes both passive and active participation. Those that not only consume the content but engage with it and the community will get the most value

This program is not for you if you are...

  • Entry Level - Less than three years of professional experience. The program material assumes a certain level of base knowledge
  • Career Switching - If you are looking to get your first job in growth. The program material is designed to help accelerate an existing professional's path rather than establish one anew
  • Pre Product-Market Fit - If you are working on a product that is just getting started. The program material is designed for those working on products that have signals of product-market fit
  • Enterprise/Hardware - If you are in a company that primarily sells enterprise deals or primarily a hardware product. The program material is not designed to address these topics
“Retention + Engagement Deep Dive came at the perfect time. It laid an incredibly thorough theoretical strategy, data analysis roadmap, and tactical approaches for moving each step of Retention. We have personally applied the data analysis approach to figuring out Segment’s Habit Moment, which we’re now using to begin activation projects next quarter. I thought it was the most practical educational course I’ve ever taken and should be essential for any product manager.”
— Mark Miller, Sr. Product Manager at AdRoll Group (fmr Segment)

Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


Time

All Reforge programs are 6-week, part-time programs. You don't need to take time off from work to participate — we designed each program to fit your current work and personal schedule.

However, we also believe that you get out what you put in. The value that you and your company get from the program is directly correlated with the amount of time and participation you're able to dedicate to the experience.

To get the most out of the program, you should expect to spend a minimum of 5 hours per week on program material:

  • 2 - 3 hrs on course material.

  • 1 hr applying frameworks and community participation

  • 1 - 2 hrs participating in an online or in person event.

Our most successful participants typically spend about 8 hours per week total. They set aside additional time each week to:

  • Connect with other participants

  • Review what they learned with co-workers and managers

  • Apply the material to their product


Program Outline

We've designed the Retention + Engagement Deep Dive so you can set your own schedule to work through the material week after week. Here's what a typical week will look like:

Receive new material. Every week for six weeks, you and your fellow practitioners will walk through a new module. Each module features original, in-depth Reforge content, dozens of relevant examples, and interviews with growth experts.

 
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Apply the lessons. During the week, you will review your lessons and apply the frameworks to your role and product. Questions? Don’t worry, you have 24-7 access to the Reforge community, where other practitioners and growth leaders can share perspectives and help you get unstuck.

 
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Connect with practitioners. To cap off each week, you will attend an event (online via Zoom, in person if in SF). Working together with fellow practitioners, you'll apply the material to case studies led by your hosts. Then you'll hear how industry leaders (from companies like Slack, Dropbox, LinkedIn, etc) have addressed similar challenges.

Following the event, a new module opens and you'll start the process again. See below for a full syllabus of the program.


Kickoff Week

PROGRAM KICKOFF

You'll receive an email on setting up your Reforge account, learn best practices to get the most out of the program, and attend a kick off Zoom call with Brian Balfour. We'll also set the context for your next six weeks of material by discussing:

  • Why retention separates the top 1% of every product category

  • How competition, channel fatigue, and product/feature copycats are making retention harder across the board

  • The 7 steps every user takes on their path from signup to engagement

  • ...and more

Finally, you’ll also RSVP to events and introduce yourself to the Reforge community.

Week 1

RETENTION

Building a sustainable retention strategy starts with understanding how retention influences your growth model. Then, we’ll examine both qualitative and quantitative frameworks that break down and analyze retention’s individual components. We’ll discuss:

  • What are the three inputs to retention, and why moving these levers is the key to customers who stick around

  • How to build a holistic profile of your customer, their use case, and their user journey, from signup to engagement

  • Strategies that products with infrequent use cases can use to stay top of mind

  • The 4 step process to set the correct retention metric for your product and audience

  • Examples from companies like Slack, Instagram, Zoom, Everlane, Airbnb, TurboxTax, Carvana, Blue Bottle Coffee

  • … and more

Plus interviews with growth leaders like: Shaun Clowes, CPO @ Metromile and Matt Greenberg, VP Engineering Growth @ Credit Karma


Week 2

Activation: Defining, Measuring, and analyzing

Activation is the first step in improving retention and engagement, and often the highest impact area for companies looking to improve their retention rate. In this module, we’ll discuss:

  • Why activation is the highest impact area for any company looking to improve their retention rate

  • Qualitative and quantitative frameworks to define and verify your activation moment and metric

  • How to analyze activation to identify top performing segments, identify trends, and pinpoint moments of churn

  • Designing activation flows

  • The 3 steps a user performs before they create a habit around your product

  • Examples from companies like HubSpot Sales, Pinterest, Airbnb, Zillow, Duolingo, Stitch Fix, Jira, Zapier, Zoom

  • … and more

Plus interviews with growth leaders like: Casey Winters, CPO @ Eventbrite and Brittany Bingham, VP Marketing @ Raise.me


Week 3

activation strategies

Winning activation strategies require building from the ground up. They may take inspiration from other onboarding flows, but are specifically tailored to your product and business model. Most importantly, they evolve as both continue to grow. In this module we’ll discuss:

  • Why so many activation flows fail to retain users

  • The holistic approach behind successful products that combines the core product experience with supplemental strategies to activate users

  • The strategies behind emails, notifications, and incentives that motivate activation

  • A framework to balance users needs against what the company wants

  • Examples from companies like Instagram, Headspace, Segment, Credit Karma, MailChimp, Grubhub, Jira, Zapier, Gainsight, Pusher

Plus interviews with growth leaders like: Ada Chen Rekhi, Co-founder and COO @ Notejoy and Joanna Lord, CMO @ ClassPass


Week 4

Engagement:  Defining, measuring, and analyzing

Retention is the breadth of usage, but engagement is depth. In this module, we’ll learn how engagement influences your growth model, then use qualitative and quantitative frameworks to look at different ways to measure and analyze engagement. We’ll discuss:

  • How engagement impacts your growth model

  • The 3 ways to define and measure engagement

  • How to drill down into engagement analysis to find areas of opportunity

  • Using engagement segmentations to create an actionable plan to deepen engagement across different types of users

  • Examples from companies like Uber, Jira, Grubhub, Pinterest, Slack, MailChimp, Spotify, YouTube, Amazon, Netflix

  • … and more

Plus interviews with growth leaders like: Paul Jeszenszky, Former VP Growth @ Rover and Aatif Awan, Former VP Growth @ LinkedIn


Week 5

Engagement strategies

"Just build a great product!" won't guarantee user engagement and long-term retention. This module is dedicated to identifying the different approaches to increasing engagement and constructing an engagement strategy that fits your natural user lifecycle. We’ll discuss:

  • The 4 different strategies to move a user from low to high engagement

  • How different mindset can influence the engagement strategy you deploy

  • How to layer on engagement strategies one at a time and build a compounding growth machine

  • How to model the effects of engagement improvements and its lift on overall retention

  • Examples from companies like Autopilot, Grubhub, RedFin, Medium, HelloSign, Gusto, Jira, MailChimp

  • … and more

Plus interviews with growth leaders like: Michelle Broderick, SVP Marketing @ Automattic and Naomi Pilosof Ionita, Partner @ Menlo Ventures,


Week 6

ChurN + Resurrection

What about users who have already fallen dormant? In this module, you'll learn how to define resurrection for your product, and how to quantitatively evaluate resurrection opportunities. We’ll discuss:

  • How to prioritize resurrection efforts in your overall retention strategy

  • How to define non-activated users vs. dormant users and tailor resurrection efforts appropriately

  • How to identify leading indicators of churn

  • The “true cost” of any resurrection campaign

  • Examples from companies like ClassPass, Fitbit, Paperless Post, Credit Karma, HubSpot, Gainsight, Facebook, LinkedIn, Instagram, Medium

  • … and more

Plus interviews with growth leaders like: Gina Gotthilf, Former VP Growth @ Duolingo, Elena Verna, SVP Growth @ Malwarebytes, and Manuel Andere, Former Sr. Data Scientist @ Patreon


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


Reviews

Here are just a few reviews from past Reforge programs:

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Jay Mohammed

SUBSCRIPTIONS MANAGER

ZOOM

"Customer retention is a job that requires knowledge in all aspects of business. The Retention + Engagement program challenged the way I thought about a customers journey and how all parts of the business can be analyzed to improve customer retention. It allowed me to brainstorm ideas with companies from all over the world; both inside my organization's industry, and outside.

Afterward, I was immediately able to apply the knowledge learned into my daily responsibilities."


Dominic Coryel

PRODUCT MANAGER

FACEBOOK

“I think I can say the Reforge Retention + Engagement program was the most valuable education program I've ever been through (since initially learning how to read, write and do math probably, that was also important!). I left with a very concrete taxonomy surrounding the strategy of retention that I can use to get my entire team speaking the same language.

I learned how to do a new set of analysis that shed light on which area of retention I should focus in on. Most importantly, I established a framework to prioritize activation, engagement and resurrection strategies, based on my analysis. Can't recommend enough!”


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PATRICK MORAN

GLOBAL HEAD OF MARKETING

SPOTIFY

"Holistically, the way the program was structured is great. It's been useful to me in my work with the product and regional teams specifically as it pertains to developing structures. To be able to structure them is not something we have yet done, at scale with Marketing, within the organization."


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Stacy French

GROWTH MANAGER

FACEBOOK (FMR YOUTUBE)

“The frameworks learned in the Reforge Retention + Engagement program, as well as the networking with other growth professionals was invaluable to my team and me. We have since implemented many of the processes and learnings into our team's culture.

I would highly recommend this program even to those whose companies are sophisticated when it comes to growth -- the Reforge Retention program is now part of onboarding for anyone who joins my team.”


Frequently Asked Questions

Will this program be worth it?

Good question — we know the Reforge program is a serious commitment. So if you're looking for the latest hacks to 10x your activation rate or 7 lessons after acquiring 1mm customers, then the Retention + Engagement Deep Dive won't be worth it.

Also, if you're interested in a credential or logo to tack onto your LinkedIn profile, then the Retention Deep Dive won't be worth it.

However, if you're looking for frameworks you can apply directly to your company, step-by-step walkthroughs of dozens of current, relevant examples, taught by growth leaders who spent years in the trenches AND weekly events where you can connect with actual growth practitioners... then yes, this program is worth the commitment.

I'm not located in the San Francisco Bay Area, can I attend the program?

Yes. All Reforge programs are designed to be location-independent, with over 50% of program participants joining from outside the SF Bay Area. In addition to our all-online original content and live online events, we also offer in-person events in San Francisco that all participants are welcome to join, whether you're local or traveling in. All participants enjoy access to 100% of our original content, our live online discussions, the private Reforge forums, and community.

How is Retention + Engagement Deep Dive different from the Growth Series and the Advanced Growth Strategy program?

The Retention + Engagement Deep Dive is a detailed exploration of everything within the specific category of retention. We breakdown the elements of retention (activation, engagement, churn, and resurrection) and cover the strategies to improve each component. Past participants in Product Manager roles in particular have said this was essential for PMs and is the most applicable Reforge program yet. 

The Growth Series provides a comprehensive overview of all the major topics in growth, from acquisition to user psychology. There's one week dedicated to the topic of retention and engagement, and one week dedicated to growth models and strategy.

The Advanced Growth Strategy program teaches a system for creating a compounding, focused, and adaptable growth strategy for your company. You'll break down your current growth loops, identify the constraints on growth, and select methods to unlock those growth loops. You'll learn to communicate, implement, and evolve this strategy over time, giving your business "growth tailwinds."

The Retention + Engagement Deep Dive and the Growth Series and are designed for mid-career Product Managers, UX, Marketers, Analysts, and Engineers who are 3+ years into their career. Advanced Growth Strategy is designed for emerging growth leaders who are 5+ years into their career.

If you're responsible for customer retention or have a clearly defined challenge around retention — whether that is in user activation, engagement, or churn — then the Retention + Engagement Deep Dive would be a great fit for you.

Can I join more than one program at a time?

All the programs are held concurrently, so it’s not possible to join more than one at the same time.

How many applicants get invited?

In previous programs, we've accepted 25% of applicants, though this varies program to program. Rather than focus on an acceptance rate, we focus on ensuring the best possible experience by curating an engaged and high-quality group of people whose backgrounds and goals are a strong fit for the program material, in a class size that's intimate enough to facilitate some of the most memorable relationships of your career.

How do we choose whom to invite?

We want to make sure if you take the time to participate that it is more than worth it. Unfortunately we can't cover every topic for every person in one program. As a result, our application process screens for three things. One, fit with the program material. Two, curating fit with the other program attendees. And third, your work experience.

I've applied to the program. What happens next?

The team hand reviews every application submitted to make sure each person's work role, company, and level of work experience is a fit for the program as well as the other attendees. Last fall we received over 4,000 applications, so this process takes a couple weeks. Every applicant gets a response, so we appreciate your patience as we complete the review.

Once you receive your program invitation, you'll have until September 18 to submit payment and lock your seat.

How advanced is the material?

This program is not a fit for beginners. As with Brian's and Andrew's public essays, the program is focused on practitioners who already know the basics and are figuring out how to take the next step. The content will be intermediate to advanced. We assume that you know about A/B testing, ad buying, etc., and the real challenge is thinking about the entire picture of growth and forming a coherent and compelling strategy. We do not cover tips, tricks, hacks, or tactics. Instead, we provide strategies and frameworks that enable you to solve growth challenges specific to your situation.

How much time should I expect to spend on the program?

Please see more details in the “Time” section above. All Reforge programs represent decades of collective expertise in growth that we compressed into a 6-week experience. To get the most out of the 6 weeks, you should expect to spend at minimum 5 hours per week on program material and event attendance. That said, our most successful participants set aside dedicated time each week to stay current with lecture material, connect with other participants and growth leaders at online and offline events, and complete interactive activities -- spending up to 8 hours or more per week.

While the Reforge programs are designed to fit with your current work and personal schedule, we also believe that you get out what you put in. The value you and your company get from the program is directly correlated with the amount of recurring time and participation you're able to dedicate to the experience.

How much does the program cost? Do you have discounts or scholarships?

Individual program seats cost $3495. The Group Rate for teams of 3+ is $2995 per seat. If you need an invoice or any other materials to expense to your company we will provide that at the time of payment. Aside from the Group Rate, there are no additional discounts or scholarships available at this time.

Couldn't I find this material online for free?

There's a ton of excellent online content around Growth, Retention, Activation, Engagement, and more. Much of it is for free and we encourage everyone to check it out (in fact, Brian, Andrew, and Reforge have curated and linked to this free material often over the years). With that said, there's also a great deal of surface level material written by content marketers rather than authorities on retention. Reforge programs give participants a cohesive and clear framework to think about retention and engagement for their company. Participants spend 6 weeks getting up to speed on the latest thinking (versus 6 years, much of it spent combing for relevant content). Afterwards, they have common language they can use internally to talk about retention and engagement and applicable strategies they can implement.

Will I be able to expense this to my company?

In case this is helpful, many of our participants are able to expense the program's tuition to their company. Every company has a different policy regarding their education budget. If tuition reimbursement through your company is a possibility you'd like to explore, once you've applied we can provide insights that have helped past participants.

Is this right for very early product teams seeking initial traction?

No. The best use of your time is to find product/market fit and build your initial business before you spend too much time on growth. If you are at or past product/market fit, then you will get a lot of value out of this program.

How actionable will the content be?

The content will provide actionable and analytical frameworks for understanding growth and forming a comprehensive strategy. But there will be minimal “how to” content on topics such as setting up landing pages, buying ads, etc. Those can be found on many other great sites free of charge.

In what timezone will the live online events be held?

We offer our live online events in the mornings, Pacific Time. If you can't join during that time, all sessions are recorded, and our community and online discussion forums provide global time zone coverage. It is possible to attend the program 100% remotely and asynchronously.

How much of the material is about SaaS/B2B versus B2C?

There is a balance of both B2B and B2C coverage in all of our weekly materials. Many of the frameworks apply to both given that “consumerization of enterprise” is now real. Please note, however, that there won't be direct material on enterprise sales or acquiring enterprise customers, although it may come up in Q&A.

Will I get access to the material after the program is over?

Yes, participants will retain access for a period of one year from the start of the program.  After one year there will be ways to keep access and receive updates to the material.

Are the in person events live streamed?

We do not live stream our events, however, we record the featured guest portion of each one and make it available on your dashboard. The discussion portion of our events does not lend itself well to recording. The events are designed to attend one per week (online or in person). Both online and in person events follow the same format with the same exercises so you won’t miss out on any content or learnings.


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.