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An 8-Week Part-Time Program for Professionals Focused on Retention + Engagement

The Reforge Retention + Engagement Deep Dive is a comprehensive program covering every aspect of retention including activation, engagement, resurrection, and churn.

By the end of the program, you will build a holistic map of your user's journey from signup to engagement, create activation flows by analyzing top performing segments, layer engagement strategies to build compounding growth, and more.

The program is designed for both B2C and B2B practitioners, features dozens of up-to-date and relevant examples, and practitioners can participate from anywhere in the world.

Dates: September 24, 2018 - November 16, 2018


Reforge Applications Are Now Open

We are now accepting applications for the Retention + Engagement Deep Dive until Wednesday, August 22nd. Reforge programs are limited and filling up quickly. Click below to start your application (it takes 5 minutes).


The only career development program...

  • Created by: Leaders from companies like HubSpot, Uber, Pinterest, Atlassian, and more.
  • Featuring: Top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack, ClassPass, OfferUp, Segment, SurveyMonkey and others.
  • Tested: 1,000+ alumni have brought learnings back to companies like Google, LinkedIn, Facebook, Dropbox, Airbnb, Evernote, SoundCloud, Nike, IBM, HubSpot, Drift, Coursera, and more.
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“The Reforge Retention Program isn’t just theoretical. You instantly get business value out of it because you are taught a lot of frameworks that you can apply immediately. I also met a lot of smart people through the course that I can discuss growth with. I regularly meet with them.”
— Sam B., WeTransfer

Reforge is a new kind of career development

Top performers expect to work on the frontier challenges of today.

But what happens when the edge of the frontier gets pushed further everyday?

Technology, methodologies, and best practices are changing so fast, 50% of the Fortune 500 companies won't exist in 2025. To keep up, companies expect top talent to adapt faster, acquire new skillsets, and have a growth mindset.

And top talent... they want the same thing.

Today's top performers want applicable skills that drive impact at the world's best companies.

Unfortunately, these companies can't keep up with today's career development demands.

That's why we created Reforge. We focus on:

  • Application over memorization. You'll spend time applying every lesson directly to challenges in your company.
  • Results over credentials. A curriculum designed to give you the tools to do the job, not a certificate that qualifies you for the job.
  • Going deep rather than surface. Reforge material is the culmination of years of experience at top companies from dozens of leaders in growth.
  • Continual learning over expertise. After every cohort, we spend 100+ hours getting feedback, updating frameworks, and curating relevant, current examples from companies like Stitch Fix, Airbnb, Zoom, Blue Bottle Coffee, Dollar Shave Club, Spotify, Netflix, Gusto, Medium, HubSpot, Drift, Segment, and many more.

All businesses are unique, but everyone faces similar growth challenges. The difference between those who succeed and those who fail is how they approach those challenges.


Meet Your Program Hosts

  BRIAN BALFOUR:  Former VP Growth @ HubSpot + Advisor to Blue Bottle Coffee, Gametime, Help Scout, and more. 

Brian Balfour

Brian Balfour is the Founder and CEO of Reforge. Most recently, he was the VP Growth @ HubSpot. Prior to HubSpot he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scouton growth and customer acquisition. 

 

CASEY WINTERS

Casey Winters is a former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest and first marketer at Grubhub. He advises companies including Tinder, Eventbrite, Reddit, Canva, Pocket, and others on scaling and growth, specializing in retention and engagement..

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Shaun Clowes

Shaun Clowes is the Vice President of Product Management at Metromile and was previously the Head of Growth at Atlassian. At Atlassian, he built the growth team from scratch to almost 50 team members strong. His approach to growth focuses on activation and retention with an emphasis on the thinking, processes and discipline necessary to grow through product features and engagement.

 

Andrew Chen

Andrew Chen is a General Partner at Andreessen Horowitz. Previously, he led Uber's rider growth team and has been an advisor and investor in tech startups including AngelList, Dropbox, BarkBox, Kiva, and Product Hunt. He writes extensively with over 650+ essays, and has been quoted in The New York Times, Fortune, Wired, and WSJ..

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heidi gibson

Heidi Gibson is Sr. Director of Product Management & Growth at GoDaddy, and built GoDaddy’s growth team from the ground up over the last two years. She has 20 years of experience building teams and products for startups and tech companies. She's also the owner of The American Grilled Cheese Kitchen. Heidi holds a BS and MS in Engineering from MIT.


Featured Growth Leaders

The Reforge Retention + Engagement Deep Dive features the worlds leading growth experts from the fastest growing companies in deep dive interviews, small discussion group events, and more.

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JOANNA LORD

CMO @ ClassPass

MATT PLOTKE

Strategy Lead @ Stripe

GINA GOTTHILF

Former VP Growth & Marketing @ Duolingo

STEVE DUPREE

Former VP Mrk @ SoFi/LogMeIn

SIMON TISMINEZKY

VP Growth @ Ipsy

BRITTANY BINGHAM

VP Marketing @ Raise.me

Mike Duboe

Head of Growth @ Stitch Fix

NAOMI PILOSOF IONITA

Partner @ Menlo Ventures 

Josh Lu

Sr Dir Product Growth @ Zynga

ELENA VERNA

VP Growth @ Malwarebytes, Former SurveyMonkey

ADAM FISHMAN

VP Growth & Marketing @ Patreon

DARIUS CONTRACTOR

Eng Manager, Growth @ Dropbox

ADA CHEN REKHI

Former SVP Mrktg @ SurveyMonkey

FAREED MOSAVAT

Growth Lead @ Slack

Matt Greenberg

VP Engineering @ Credit Karma

Rebecca GreenE

Chief Product Officer @ Handy

And Many More...

Reforge is an incredible opportunity for up-and-coming growth PMs and marketers looking to build a stronger foundation.
— Fareed Mosavat, Growth Lead @ Slack
The stuff that Brian Balfour is teaching is what should be taught in universities.
— Michelle Broderick, SVP Brand Marketing @ Automattic

Reforge Applications Are Now Open

We are now accepting applications for the Retention + Engagement Deep Dive until Wednesday, August 22nd. Reforge programs are limited and filling up quickly. Click below to start your application (it takes 5 minutes).

 

What the Retention Deep Dive Experience Looks Like

We focus on delivering the highest amount of impact as efficiently as possible. We know your time is valuable, so we've streamlined a program that cuts straight to the point with no "filler content."

When you join the Reforge program you get access to:

1. In Depth Coursework
Each week there is 2 to 3 hours of video and written material. All material is taught by Brian Balfour and will teach you actionable frameworks to apply to your own products and career.

The coursework is comprised of original material exclusive to the Reforge Program. The videos will be hosted on the Reforge website and available for you to watch at any time during the week and as reference material after the program.

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2. Dozens of Relevant Examples
To complement coursework, we weave in examples and case studies applying the frameworks from the material to recent companies.

If you were leading user retention efforts at Hubspot, what analysis would you run to identify top performing segments and how they trend over time? What if you were at Zillow? Duolingo? Zapier? Patagonia?

Which of the four Reforge strategies would you use to deepen engagement for products like Gainsight, Segment, Dropbox, or SurveyMonkey? We walk you through examples from companies like the above, and many more.

 

3. Application Sections at Each Step
At Reforge, we believe in application over memorization. That means integrating your learning into your work at every opportunity. Each week is accompanied by application sections designed to operationalize the material on your product or company, so you can create impact immediately. You'll also receive feedback from Reforge leaders and experienced practitioners in the community for additional ideas and learning.

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4. Weekly Events with Top Experts and Peer Practitioners (Both Online + Offline)
You'll connect with other top growth practitioners via weekly events, both online or in person (SF only). The program can be done from any location. Events start with an interview with a top growth leader from great companies like Google, Evernote, Stripe, Pinterest, Slack, SurveyMonkey, Segment, and many more. Then, we break off into small groups to discuss how you'll apply that week's learnings to your company, and hear perspectives from practitioners in similar roles and companies. All events require your active participation.

 

5. Community Support
We designed the Reforge content to walk you through each framework step-by-step. However, we know each business is different, so naturally you'll have specific questions. That's why we created a community to help you get unstuck. If you have questions about modeling customer acquisition costs, how to segment your existing customers, tying NPS to core business metrics, or anything else, you have access to people from a variety of companies, all at different stages, at any time.

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“Each week we gathered together and discussed retention case studies in small breakout groups of like-minded product and growth leaders. I was constantly impressed by the quality of discussions in our breakout groups — fellow Reforge attendees brought their unique experiences and background to ask questions that really caused you to think about the case studies, and in turn, your own products.”
— Kevin S., Zuora

The Retention Deep Dive Delivers Outcomes, Not Hacks

If you want a laundry list of tactics like "send cart abandonment emails on Thursdays" this program isn't for you.

The Retention + Engagement Deep Dive is designed to help practitioners apply the core elements of retention + engagement so that you can develop winning strategies specific to your current and future companies and roles.

By the end of the program, you will:

  • Properly define, measure, segment, and analyze your retention
  • Find and quantify the three moments every new user goes through to create a long-term retained user
  • Construct a high performing activation flow from the ground up using detailed strategies across product, notifications, incentives, and more
  • Layer your engagement strategies to build a compounding growth machine at your company
  • Learn the four ways to measure engagement that work for all businesses (B2B, B2C, eCommerce), plus how to define engagement segments specifically for your product
  • Measure the effects of your engagement strategies and model its overall lift to retention
  • Identify leading indicators of churn for your product
  • Map out a holistic resurrection strategy and understand the effects of your campaigns

Who

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Our programs aren't for everyone. We select applicants based on professional experience, initiative, and program fit. You should apply if you have...

  • 3+ Years of Experience - 3+ years of professional experience as a product manager, marketer, designer, engineer or other professional looking to accelerate your knowledge about retention and engagement. 
  • Strong Initiative - The program includes both passive and active participation. Those that not only consume the content but engage with it and the community will get the most value.
  • Growth Related Role - The topics we cover aren’t for every role. Typical roles of successful applicants are a Product Manager, Sr. Marketer, Data Analyst, Engineer, or Executive working on growth initiatives or making the transition to growth.   

This program is not for you if you are...

  • Entry Level - Less than three years of professional experience. The program material assumes a certain level of base knowledge.  
  • Career Switching - If you are looking to get your first job in growth. The program material is designed to help accelerate an existing professional's path rather than establish one anew. 
  • Pre Product-Market Fit - If you are working on a product that is just getting started. The program material is designed for those working on products that have signals of product-market fit.
  • Enterprise/Hardware - If you are in a company that primarily sells enterprise deals or primarily a hardware product. The program material is not designed to address these topics.
“Reforge’s Retention + Engagement Deep Dive came at the perfect time. It laid an incredibly thorough theoretical strategy, data analysis roadmap, and tactical approaches for moving each step of Retention. We have personally applied the data analysis approach to figuring out Segment’s Habit Moment, which we’re now using to begin activation projects next quarter. I thought it was the most practical educational course I’ve ever taken and should be essential for any product manager that is new to working on Retention.”
— Mark M., Segment

Reforge Applications Are Now Open

We are now accepting applications for the Retention + Engagement Deep Dive until Wednesday, August 22nd. Reforge programs are limited and filling up quickly. Click below to start your application (it takes 5 minutes).


Commitment

All Reforge programs are 8-week, part-time programs. They run from September 24 - November 16. You don't need to take time off from work to participate — we designed each program to fit your current work and personal schedule.

However, we also believe that you get out what you put in. The value that you and your company get from the program is directly correlated with the amount of time and participation you're able to dedicate to the experience.

To get the most out of the program, you should expect to spend a minimum of 5 hours per week on program material:

  • 2 - 3 hrs on course material.
  • 1 hr applying frameworks and community participation.
  • 1 - 2hrs participating in an online or in person event.

Our most successful participants typically spend about 8 hours per week total. They set aside additional time each week to:

  • Connect with other participants
  • Review what they learned with co-workers and managers
  • Apply the material to their product

Program Outline

We've designed the Retention + Engagement Deep Dive so you can set your own schedule to work through the material week after week. The program runs from September 24 - November 16. Here's what a typical week will look like:

  • Course material opens. Every week you will get access to a new module, which features original, in-depth Reforge content, dozens of relevant examples, and opportunities to apply lessons to your own company
  • Questions about the content? Get answers at any time. You have 24-7 access to the Reforge community, where other practitioners and growth leaders can share perspectives and help you get unstuck
  • Weekly events for all participants. Whether you attend online (via Zoom) or offline (if you're in the SF Bay Area), you will hear a live interview with a top growth leader. Then you'll join a small group to discuss how you and your fellow participants will apply this week's material to your companies

Following the event, a new module opens and you'll start the process again. See below for a full syllabus of the program.

Sept 24 - Sept 30

The foundation of growth

We'll kick the program off by discussing:

  • Why retention separates the top 1% of every product category
  • How competition, channel fatigue, and product/feature copycats are making retention harder across the board
  • The 7 steps every user takes on their path from signup to engagement
  • ...and more

Plus, an opening event for all attendees, where you'll connect with other growth practitioners and get a taste of the upcoming 8 weeks.


Oct 1 - Oct 7

RETENTION

Building a sustainable retention strategy starts with understanding how retention influences your growth model. Then, we’ll examine both qualitative and quantitative frameworks that break down and analyze retention’s individual components. We’ll discuss:

  • What are the three inputs to retention, and why moving these levers is the key to customers who stick around
  • How to build a holistic profile of your customer, their use case, and their user journey, from signup to engagement
  • Strategies that products with infrequent use cases can use to stay top of mind
  • The 4 step process to set the correct retention metric for your product and audience
  • Examples from companies like Slack, Instagram, Zoom, Everlane, Airbnb, TurboxTax, Carvana, Blue Bottle Coffee
  • … and more

Plus interviews with growth leaders like Shaun Clowes, Dir Growth @ Metromile and Elena Verna, SVP Growth @ Malwarebytes


Oct 8 - Oct 14

Activation: Defining, Measuring, and analyzing

Activation is the first step in improving retention and engagement, and often the highest impact area for companies looking to improve their retention rate. In this module, we’ll discuss:

  • Why activation is the highest impact area for any company looking to improve their retention rate
  • Qualitative and quantitative frameworks to define and verify your activation moment and metric
  • How to analyze activation to identify top performing segments, identify trends, and pinpoint moments of churn
  • Designing activation flows
  • The 3 steps a user performs before they create a habit around your product
  • Examples from companies like HubSpot Sales, Pinterest, Airbnb, Zillow, Duolingo, Stitch Fix, Jira, Zapier, Zoom
  • … and more

Plus interviews with growth leaders like Casey Winters, Formerly Growth @ Pinterest and Brittany Bingham, Former Sr. Director Growth Marketing @ SurveyMonkey


Oct 15 - Oct 21

activation strategies

Winning activation strategies require building from the ground up. They may take inspiration from other onboarding flows, but are specifically tailored to your product and business model. Most importantly, they evolve as both continue to grow. In this module we’ll discuss:

  • Why so many activation flows fail to retain users
  • The holistic approach behind successful products that combines the core product experience with supplemental strategies to activate users
  • The strategies behind emails, notifications, and incentives that motivate activation
  • A framework to balance users needs against what the company wants
  • Examples from companies like Instagram, Headspace, Segment, Credit Karma, MailChimp, Grubhub, Jira, Zapier, Gainsight, Pusher

Plus interviews with growth leaders like Ada Chen Rekhi, Founder and COO @ Notejoy, Josh Lu, Sr. Director Product Management @ Zynga and Joanna Lord, CMO @ ClassPass


Oct 22 - Oct 28

Engagement:  Defining, measuring, and analyzing

Retention is the breadth of usage, but engagement is depth. In this module, we’ll learn how engagement influences your growth model, then use qualitative and quantitative frameworks to look at different ways to measure and analyze engagement. We’ll discuss:

  • How engagement impacts your growth model
  • The 3 ways to define and measure engagement
  • How to drill down into engagement analysis to find areas of opportunity
  • Using engagement segmentations to create an actionable plan to deepen engagement across different types of users
  • Examples from companies like Uber, Jira, Grubhub, Pinterest, Slack, MailChimp, Spotify, YouTube, Amazon, Netflix
  • … and more

Plus interviews with growth leaders like Casey Winters, Formerly Growth @ Pinterest and Shaun Clowes, Dir Growth @ MetroMile


Oct 29 - Nov 4

Engagement strategies

"Just build a great product!" won't guarantee user engagement and long-term retention. This module is dedicated to identifying the different approaches to increasing engagement and constructing an engagement strategy that fits your natural user lifecycle. We’ll discuss:

  • The 4 different strategies to move a user from low to high engagement
  • How different mindset can influence the engagement strategy you deploy
  • How to layer on engagement strategies one at a time and build a compounding growth machine
  • How to model the effects of engagement improvements and its lift on overall retention
  • Examples from companies like Autopilot, Grubhub, RedFin, Medium, HelloSign, Gusto, Jira, MailChimp
  • … and more

Plus interviews with growth leaders like Michelle Broderick, CMO @ Simple and Naomi Pilosof Ionita, VP Growth @ Invoice2Go


Nov 5 - Nov 11

ChurN + Resurrection

What about users who have already fallen dormant? In this module, you'll learn how to define resurrection for your product, and how to quantitatively evaluate resurrection opportunities. We’ll discuss:

  • How to prioritize resurrection efforts in your overall retention strategy
  • How to define non-activated users vs. dormant users and tailor resurrection efforts appropriately
  • How to identify leading indicators of churn
  • The “true cost” of any resurrection campaign
  • Examples from companies like ClassPass, Fitbit, Paperless Post, Credit Karma, HubSpot, Gainsight, Facebook, LinkedIn, Instagram, Medium
  • … and more

Plus interviews with growth leaders like Gina Gotthilf, Former VP Growth @Duolingo, Elena Verna, SVP Growth @ Malwarebytes, Manuel Andere, Sr. Data Scientist @ Patreon and Matt Greenberg, Sr. Director Engineering Growth @ Credit Karma


Nov 12 - Nov 16

Resurrection strategies

This week is dedicated to mapping and building out strategies to resurrect dormant users. We'll examine winning resurrection strategies from companies that have successfully reactivated dormant or churned users. In this module, we’ll discuss:

  • How to segment dormant users and align your resurrection campaigns
  • When and how to employ people/incentives to resurrect users
  • Best practices around product and notification resurrection strategies
  • How to model out the impact of your resurrection campaigns
  • Examples from companies like Facebook, MyFitnessPal, Trello, Amazon, Audible, Airbnb, ClassPass, Paperless Post, LinkedIn
  • … and more

Plus interviews with growth leaders like Joanna Lord, CMO @ ClassPass and Simon Tisminezky, Head of Growth @ Ipsy


Reforge Applications Are Now Open

We are now accepting applications for the Retention + Engagement Deep Dive until Wednesday, August 22nd. Reforge programs are limited and filling up quickly. Click below to start your application (it takes 5 minutes).


Here are just a few reviews from Deep Dive Retention + Engagement alumni:

Reviews

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Jay Mohammed

SUBSCRIPTIONS MANAGER

ZOOM

"Customer retention is a job that requires knowledge in all aspects of business. The Retention + Engagement program challenged the way I thought about a customers journey and how all parts of the business can be analyzed to improve customer retention. It allowed me to brainstorm ideas with companies from all over the world; both inside my organization's industry, and outside.

Afterward, I was immediately able to apply the knowledge learned into my daily responsibilities."


Dominic Coryel

HEAD OF GROWTH

GRABR

“I think I can say the Reforge Retention + Engagement program was the most valuable education program I've ever been through (since initially learning how to read, write and do math probably, that was also important!). I left with a very concrete taxonomy surrounding the strategy of retention that I can use to get my entire team speaking the same language.

I learned how to do a new set of analysis that shed light on which area of retention I should focus in on. Most importantly, I established a framework to prioritize activation, engagement and resurrection strategies, based on my analysis. Can't recommend enough!”


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PATRICK MORAN

GLOBAL HEAD OF MARKETING

SPOTIFY

"Holistically, the way the program was structured is great. It's been useful to me in my work with the product and regional teams specifically as it pertains to developing structures. To be able to structure them is not something we have yet done, at scale with Marketing, within the organization."


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Stacy French

GROWTH MARKETING LEAD

YOUTUBE

“The frameworks learned in the Reforge Retention + Engagement program, as well as the networking with other growth professionals was invaluable to my team and me. We have since implemented many of the processes and learnings into our team's culture.

I would highly recommend this program even to those whose companies are sophisticated when it comes to growth -- the Reforge Retention program is now part of onboarding for anyone who joins my team.”


Frequently Asked Questions

Will this program be worth it?

Good question — we know the Reforge program is a serious commitment. So if you're looking for the latest hacks to 10x your activation rate or 7 lessons after acquiring 1mm customers, then the Retention + Engagement Deep Dive won't be worth it.

Also, if you're interested in a credential or logo to tack onto your LinkedIn profile, then the Retention Deep Dive won't be worth it.

However, if you're looking for frameworks you can apply directly to your company, step-by-step walkthroughs of dozens of current, relevant examples, taught by growth leaders who spent years in the trenches AND weekly events where you can connect with actual growth practitioners... then yes, this program is worth the commitment.

I'm not located in the San Francisco Bay Area, can I attend the program?

Yes. All Reforge programs are designed to be location-independent, with over 50% of program participants joining from outside the SF Bay Area. In addition to our all-online original content and live online events, we also offer in-person events in San Francisco that all participants are welcome to join, whether you're local or traveling in. All participants enjoy access to 100% of our original content, our live online discussions, the private Reforge forums, and community.

How is this program different from previous Reforge Retention Series?

We make significant changes to the program content with every Retention program to add depth, detail, clarification, examples, and additional expert interviews. However, if you have attended the Reforge Retention program last year, you should consider the Growth Series or Growth Models Deep Dive instead.

How is the Retention + Engagement Deep Dive different from the Growth Series and the Growth Models Deep Dive?

The Retention + Engagement Deep Dive is an in-depth exploration of everything within the specific category of retention and engagement. Models come into play as we discuss the elements of retention (activation, engagement, churn, and resurrection).

The Reforge Growth Series provides a comprehensive overview of all the major topics in growth, from your core growth model to your acquisition and monetization strategies. There's one week dedicated to the topic of retention and engagement, and one week dedicated to growth models.

The Growth Models Deep Dive is focused solely on working through real-world examples of growth models and learning the frameworks for how to develop your own. We examine the models that encompass the end-to-end growth cycle and further analyze the building blocks of loops (value generators, receivers, and distributors).

All programs are designed for mid-career Product Managers, UX, Marketers, and Engineers who are 3+ years into their field. There is only a 10% overlap in material between each program.

If you're responsible for customer retention or have a clearly defined challenge around retention — whether that is in user activation, engagement, or churn — then the Retention + Engagement Deep Dive would be a great fit for you.

Can I join more than one program at a time?

All the programs are held concurrently, so it’s not possible to join more than one at the same time. We will be holding additional cohorts of each program throughout the year, and you can get notified about future programs here.

How many applicants get invited?

In previous programs, we've accepted 12% of applicants, though this varies program to program. Rather than focus on an acceptance rate, we focus on ensuring the best possible experience by curating an engaged and high-quality group of people whose backgrounds and goals are a strong fit for the program material, in a class size that's intimate enough to facilitate some of the most memorable relationships of your career.

How do we choose whom to invite?

We want to make sure if you take the time to participate that it is more than worth it. Unfortunately we can't cover every topic for every person in one program. As a result, our application process screens for three things. One, fit with the program material. Two, curating fit with the other program attendees. Three, your work experience (3+ years is required).

How advanced is the material?

This program is not a fit for beginners. As with Brian's and Andrew's public essays, the program is focused on practitioners who already know the basics and are figuring out how to take the next step. The content will be intermediate to advanced. We assume that you know about A/B testing, ad buying, etc., and the real challenge is thinking about the entire picture of growth and forming a coherent and compelling strategy. We do not cover tips, tricks, hacks, or tactics. Instead, we provide strategies and frameworks that enable you to solve growth challenges specific to your situation.

How much time should I expect to spend on the program?

Please see more details in the Time Commitment section above. All Reforge programs represent decades of collective expertise in growth. To get the most out of this condensed "8 years in 8 weeks" experience, you should expect to spend at minimum 5 hours per week on program material and event attendance. That said, our most successful participants set aside dedicated time each week to stay current with lecture material, connect with other participants and growth leaders at online and offline events, and complete interactive activities -- spending up to 8 hours or more per week.

While the Reforge programs are designed to fit with your current work and personal schedule, we also believe that you get out what you put in. The value you and your company get from the program is directly correlated with the amount of recurring time and participation you're able to dedicate to the experience.

How much does the program cost? Do you have discounts or scholarships?

Individual program seats cost $3495. The Group Rate for teams of 3+ is $2995 per seat. If you need an invoice or any other materials to expense to your company we will provide that at the time of payment. Aside from the Group Rate, there are no additional discounts or scholarships available at this time.

Is this right for very early product teams seeking initial traction?

No. The best use of your time is to find product/market fit and build your initial business before you spend too much time on growth. If you are at or past product/market fit, then you will get a lot of value out of this program.

How actionable will the content be?

The content will provide actionable and analytical frameworks for understanding growth and forming a comprehensive strategy. But there will be minimal “how to” content on topics such as setting up landing pages, buying ads, etc. Those can be found on many other great sites free of charge.

In what timezone will the live online events be held?

We offer our live online events in the mornings, Pacific Time. If you can't join during that time, all sessions are recorded, and our community and online discussion forums provide global time zone coverage. It is possible to attend the program 100% remotely and asynchronously.

How much of the material is about SaaS/B2B versus B2C?

There is a balance of both B2B and B2C coverage in all of our weekly materials. Many of the frameworks apply to both given that “consumerization of enterprise” is now real. Please note, however, that there won't be direct material on enterprise sales or acquiring enterprise customers, although it may come up in Q&A.

Will I get access to the material after the program is over?

Yes, participants will retain access for a period of one year from the start of the program.  After one year there will be ways to keep access and receive updates to the material.

Are the in person events live streamed?

We do not live stream our events, however, we record the featured guest portion of each one and make it available on your dashboard. The discussion portion of our events does not lend itself well to recording. The events are designed to attend one per week (online or in person). Both online and in person events follow the same format with the same exercises so you won’t miss out on any content or learnings.


Reforge Applications Are Now Open

We are now accepting applications for the Retention + Engagement Deep Dive until Wednesday, August 22nd. Reforge programs are limited and filling up quickly. Click below to start your application (it takes 5 minutes).