Recommended Growth Content
Thanks for your interest Reforge. I’m frequently asked: “What other content can I read to apply growth principles to my company?” Here are some foundational elements to help you.
Understand These Foundational Topics
You should be familiar with the following frameworks and concepts:
For the Growth Series
You should be familiar with the elements presented in this series from Jonathan Hsu at Social Capital:
For the Deep Dive on Retention + Engagement
You should understand the foundational elements we cover in these three blog posts:
For the ADVANCED GROWTH STRATEGY PROGRAM
There are very few growth practitioners who know how to create functioning, useful growth models. So there's very little content about it.
Here's one of the best ones out there from Andy Johns (President @ Wealthfront, former Growth @ Facebook and Twitter):
Follow the Reforge Collective
There are a lot of self-proclaimed experts out there. We want to make sure you follow people with authentic experiences and insights, not celebrities or theorists.
We've vetted these growth leaders as being some of the world's leading growth experts. These are also people who are involved in Reforge programs.
Follow the writings and Twitter accounts of the Reforge Collective to stay up to date on the forefront of growth:
VP Growth & Marketing @ Duolingo
Head of Growth @ Stripe
NAOMI PILOSOF IONITA
VP Growth @ Invoice2Go
Sr Dir Eng Growth @ CreditKarma
SVP Growth @ Malwarebytes
ADA CHEN REKHI
Head of Growth @ Google
VP Growth @ Zillow
VP Growth @ Ipsy
Growth @ Slack