Suggested Preparation for Reforge
Step 1: Stay Up to Date with the Reforge Brief
Busy professionals rarely have the time to sit down and read a 6,000 word article. We designed the Reforge Brief so our alumni could receive a five-minute weekly digest of the latest growth updates, with thoughts from growth leaders who have led growth at companies like Amazon, Pinterest, Square, Hubspot, and SurveyMonkey.
Step 2: Understand These Foundational Elements
For all Programs
For all programs you should be familiar with the following frameworks and concepts:
- The 4 Fits Framework series
- What is Authentic Growth
- 5 Principles of High Performance Growth Teams
- The First Step to Building a Growth Machine
- The Law of Shitty Click Throughs
For the Growth Series
You should be familiar with the elements presented in this series from Jonathan Hsu at Social Capital:
For the Deep Dive on Retention + Engagement
You should understand the foundational elements we cover in these three blog posts:
- The One Growth Metric that Moves Acquisition, Monetization, and Virality
- Why Retention is the Silent Killer
- Retention is Hard, and Getting Harder - Here's Why
For the Deep Dive on Growth Models
There are very few growth practitioners who know how to create functioning, useful growth models. So there's very little content about it.
Here's one of the best ones out there from Andy Johns (President @ Wealthfront, former Growth @ Facebook and Twitter):
Step 3: Follow the Reforge Collective
There are a lot of self-proclaimed experts out there. We want to make sure you follow people with authentic experiences and insights, not celebrities or theorists.
We've vetted these growth leaders as being some of the world's leading growth experts. These are also people who are involved in Reforge programs.
Follow the writings and Twitter accounts of the Reforge Collective to stay up to date on the forefront of growth:
VP Growth & Marketing @ Duolingo
Head of Growth @ Stripe
NAOMI PILOSOF IONITA
VP Growth @ Invoice2Go
Sr Dir Eng Growth @ CreditKarma
SVP Growth @ Malwarebytes
ADA CHEN REKHI
Head of Growth @ Google
VP Growth @ Zillow
VP Growth @ Ipsy
Growth @ Slack
We'll update with links to more Reforge Collective members soon...