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An 8-Week Part-Time Program for Busy Growth Practitioners

The Reforge Growth Series is our flagship program and provides a comprehensive overview of the key topics in growth — completely updated with a brand NEW curriculum.

By the end of the program, you will accelerate growth in your company and career by creating a prioritized list of retention strategies, building your quantitative growth model, setting up an experiment scorecard, and much more.

The program is designed for both B2C and B2B practitioners, features dozens of up-to-date and relevant examples, and growth practitioners can participate from anywhere in the world.

Next Session: Spring 2019


Subscribe to Get Notified of Future Programs

We will be launching additional runs of the Reforge Growth Series and more programs around other topics, with our next programs launching in Spring 2019.

Our programs are limited and fill up extremely fast. Join our list to get notified of future programs.


The only career development program...

  • Created by: Leaders from companies like HubSpot, Uber, Pinterest, Atlassian, and more.

  • Featuring: Top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack, ClassPass, OfferUp, Segment, SurveyMonkey and others.

  • Tested: 1,000+ alumni have brought learnings back to companies like Google, LinkedIn, Facebook, Dropbox, Airbnb, Evernote, SoundCloud, Nike, IBM, HubSpot, Drift, Coursera, and more.

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“The materials and interviews are uniformly excellent. They are filled with relevant, practical, and actionable guidance. I’ve found myself referring to them again and again. You just can’t get this depth and quality of training anywhere else. I would definitely recommend Reforge to anyone seriously working on growth problems in technology companies.”
— Frank F., Dropbox

Reforge is a new kind of career development

Top performers expect to work on the frontier challenges of today.

But what happens when the edge of the frontier gets pushed further everyday?

Technology, methodologies, and best practices are changing so fast, 50% of the Fortune 500 companies won't exist in 2025. To keep up, companies expect top talent to adapt faster, acquire new skillsets, and have a growth mindset.

And top talent... they want the same thing.

Today's top performers want applicable skills that drive impact at the world's best companies.

Unfortunately, these companies can't keep up with today's career development demands.

That's why we created Reforge. We focus on:

  • Application over memorization. You'll spend time applying every lesson directly to challenges in your company.

  • Results over credentials. A curriculum designed to give you the tools to do the job, not a certificate that qualifies you for the job.

  • Going deep rather than surface. Reforge material is the culmination of years of experience at top companies from dozens of leaders in growth.

  • Continual learning over expertise. After every cohort, we spend 100+ hours getting feedback, updating frameworks, and curating relevant, current examples from companies like Stitch Fix, Airbnb, Zoom, Blue Bottle Coffee, Dollar Shave Club, Spotify, Netflix, Gusto, Medium, HubSpot, Drift, Segment, and many more.

All businesses are unique, but everyone faces similar growth challenges. The difference between those who succeed and those who fail is how they approach those challenges.


Meet Your Program Hosts

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Brian Balfour

Brian Balfour is the Founder and CEO of Reforge. Most recently, he was the VP Growth @ HubSpot. Prior to HubSpot he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition. 

Andrew Chen

Andrew Chen is a General Partner at Andreessen Horowitz. Previously, he led Uber's rider growth team and has been an advisor and investor in tech startups including AngelList, Dropbox, BarkBox, Kiva, and Product Hunt. He writes extensively with over 650+ essays, and has been quoted in The New York Times, Fortune, Wired, and WSJ.

Dan Hockenmaier

Dan Hockenmaier spent four years at Thumbtack, where he led growth and helped scale the team from 30 to 500. Today he leads a consulting firm that helps growth stage companies answer the tough questions that accompany rapid scaling. He has recently partnered with Scribd, Lyft, Modsy, Indigo Fair, and Fundbox


Featured Growth Leaders

The Reforge Growth Series features the worlds leading growth experts from the fastest growing companies in deep dive interviews, small discussion group events, and more.

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matt plotke

Strategy @ Stripe

Joanna lord

CMO @ ClassPass

Gina gotthilf

Former VP Growth & Marketing @ Duolingo

Adam Fishman

VP Growth & Marketing @ Patreon

Matt Barby

Head of Global SEO @ HubSpot

Steve Dupree

Former VP Mrk @ SoFi/LogMeIn

BRITTANY BINGHAM

VP Marketing @ Raise.me

Elena Verna

SVP Growth @ Malwarebytes

Fareed mosavat

Growth @ Slack

Naomi Pilosof Ionita

Partner @ Menlo Ventures

Brian rothenberg

VP Growth @ Eventbrite

Nick soman

Former Growth @ Gusto

Darius contractor

Eng Manager, Growth @ Dropbox

Matt Greenberg

VP Engineering @ Credit Karma

casey winters

Formerly Growth @ Pinterest

ADA CHen Rekhi

Former VP Mrktg @ SurveyMonkey

Ken rudin

Head of Growth @ Google

nate moch

VP Growth @ Zillow

Simon tisminezky

VP Growth @ Ipsy

Kieran Flanagan

VP Growth/Marketing @ HubSpot

Josh Lu

Sr Dir Product Growth @ Zynga

And more...

Reforge is an incredible opportunity for up-and-coming growth PMs and marketers looking to build a stronger foundation.
— Fareed Mosavat, Growth Lead @ Slack
The stuff that Brian Balfour is teaching is what should be taught in universities.
— Michelle Broderick, SVP Brand Marketing @ Automattic

Subscribe to Get Notified of Future Programs

We will be launching additional runs of the Reforge Growth Series and more programs around other topics, with our next programs launching in Spring 2019.

Our programs are limited and fill up extremely fast. Join our list to get notified of future programs


What the Growth Series Experience Looks Like

We focus on delivering the highest amount of impact as efficiently as possible. We know your time is valuable, so we've streamlined a program that cuts straight to the point with no "filler content."

When you join the Reforge program you get access to:

1. In Depth Coursework
Each week there is 2 to 3 hours of video and written material. All material is taught by Brian Balfour and will teach you actionable frameworks to apply to your own products and career.

The coursework is comprised of original material exclusive to the Reforge Program. The videos will be hosted on the Reforge website and available for you to watch at any time during the week and as reference material after the program.

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2. Dozens of Relevant Examples
To complement coursework, we weave in examples and case studies applying the frameworks from the material to recent companies.

If you were head of Growth at LinkedIn, what are ways you could increase defensibility? What if you were at Pinterest? Blue Bottle Coffee? Slack? Zoom? Airbnb?

How would you use User Psychology to move users through onboarding flows for products like YouTube Premium, StitchFix, MailChimp, Atlassian, or OfferUp? We walk you through examples from companies like the above, and many more.

 

3. Application Sections at Each Step
At Reforge, we believe in application over memorization. That means integrating your learning into your work at every opportunity. Each week is accompanied by application sections designed to operationalize the material on your product or company. You'll also hear from Reforge leaders and experienced practitioners in the community for additional ideas and learning.

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4. Weekly Events with Top Experts and Peer Practitioners (Both Online + Offline)
You'll connect with other top growth practitioners via weekly events, both online or in person (SF only). The program can be done from any location. Events start with an interview with a top growth leader from great companies like Google, Evernote, Stripe, Pinterest, Slack, SurveyMonkey, Segment, and many more. Then, we break off into small groups to discuss how you'll apply that week's learnings to your company, and hear perspectives from practitioners in similar roles and companies. All events require your active participation.

 

5. Community Support
We designed the Reforge content to walk you through each framework step-by-step. However, we know each business is different, so naturally you'll have specific questions. That's why we created a community to help you get unstuck. If you have questions about modeling customer acquisition costs, how to segment your existing customers, tying NPS to core business metrics, or anything else, you have access to people from a variety of companies, all at different stages, at any time.

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“The other practitioners in the [Growth Series] were fantastic people to bounce ideas off of. There were skilled professionals in their own right who I am likely to maintain relationships with going forward.”
— Sophie T., Uber

The Growth Series Delivers Outcomes, Not Hacks

If you want a laundry list of tactics like "make your buttons orange," the Growth Series program isn't for you.

The Growth Series is designed to help practitioners apply the core elements of growth and develop winning strategies specific to your current and future companies and roles.

By the end of the program, you will:

  • Develop a strategy to grow your product, communicate it to your team, and execute against it

  • Properly define, measure, and analyze your retention

  • Systematically determine, measure, and analyze your monetization strategy

  • Build growth loops for your product after analyzing the individual steps driving every loop

  • Systematically deploy user psych to drive customers towards your product's value prop

  • Construct a balanced acquisition strategy from the ground up that avoids saturation and local optimization

  • Build your quantitative growth model, a blueprint for product's growth and critical communication tool

  • Learn how to properly call, dissect, and analyze an experiment, plus implement the results across your team

  • Build defensibility into your product over time through network effects, embedding, brand and scale

“The lectures gave me a structured way to think about growth, from how to identify an area of opportunity, to drilling into specific areas... as opposed to tactics or tips that may or may not apply to my company.”
— Rutu K, Peerspace

Who

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Our programs aren't for everyone. We select applicants based on professional experience, initiative, and program fit. You should apply if you have...

  • 3+ Years of Experience - 3+ years of professional experience as a product manager, marketer, designer, engineer or other professional looking to accelerate your knowledge about growth.

  • Strong Initiative - The program includes both passive and active participation. Those that not only consume the content but engage with it and the community will get the most value.

  • Growth Related Role - The topics we cover aren’t for every role. Typical roles of successful applicants are a Product Manager, Sr. Marketer, Data Analyst, Engineer, or Executive working on growth initiatives or making the transition to growth.

This program is not for you if you are...

  • Entry Level - Less than three years of professional experience. The program material assumes a certain level of base knowledge.

  • Career Switching - If you are looking to get your first job in growth. The program material is designed to help accelerate an existing professional's path rather than establish one anew.

  • Pre Product-Market Fit - If you are working on a product that is just getting started. The program material is designed for those working on products that have signals of product-market fit.

  • Enterprise/Hardware - If you are in a company that primarily sells enterprise deals or primarily a hardware product. The program material is not designed to address these topics.

“The Growth Series was a great way to network with other top growth professionals. I met several people who I look forward to keeping in touch with going forward and even some people I hope to work with soon.”
— Scott V., Google

Subscribe to Get Notified of Future Programs

We will be launching additional runs of the Reforge Growth Series and more programs around other topics, with our next programs launching in Spring 2019.

Our programs are limited and fill up extremely fast. Join our list to get notified of future programs


Commitment

All Reforge programs are 8-week, part-time programs. They run from September 24 - November 16. You don't need to take time off from work to participate — we designed each program to fit your current work and personal schedule.

However, we also believe that you get out what you put in. The value that you and your company get from the program is directly correlated with the amount of time and participation you're able to dedicate to the experience.

To get the most out of the program, you should expect to spend a minimum of 5 hours per week on program material:

  • 2 - 3 hrs on course material.

  • 1 hr applying frameworks and community participation.

  • 1 - 2hrs participating in an online or in person event.

Our most successful participants typically spend about 8 hours per week total. They set aside additional time each week to:

  • Connect with other participants

  • Review what they learned with co-workers and managers

  • Apply the material to their product


Program Outline

We've designed the Growth Series so you can set your own schedule to work through the material week after week. The program runs from September 24 - November 16. Here's what a typical week will look like:

  • Course material opens. Every week you will get access to a new module, which features original, in-depth Reforge content, dozens of relevant examples, and opportunities to apply lessons to your own company

  • Questions about the content? Get answers at any time. You have 24-7 access to the Reforge community, where other practitioners and growth leaders can share perspectives and help you get unstuck

  • Weekly events for all participants. Whether you attend online (via Zoom) or offline (if you're in the SF Bay Area), you will hear a live interview with a top growth leader. Then you'll join a small group to discuss how you and your fellow participants will apply this week's material to your companies

Following the event, a new module opens and you'll start the process again. See below for a full syllabus of the program.

Sept 24 - Sept 30

Distribution wins

We'll kick the program off by discussing:

  • Why great technology and great product is no longer enough to create a great company... and what else you need to win in today's competitive landscape

  • The 4 foundational shifts that changed the game of building a really big business

  • The 7 components of a growth system top practitioners use to understand, evaluate, create and communicate opportunities

  • ...and more

Plus, an opening event for all attendees, where you'll connect with other growth practitioners and get a taste of the upcoming 8 weeks.


Oct 1 - Oct 7

RETENTION + Engagement

Retention + Engagement drives Acquisition and Monetization — not the other way around. You have to retain and engage people, otherwise, any other efforts will crash. We'll discuss:

  • The 4 ways that retention fuels the rest of your growth system

  • How you properly define retention for your product and customer

  • How to measure and analyze retention

  • How to systematically break down retention into activation, engagement, and resurrection

  • The strategies behind moving the levers that will improve retention at each of these phases

  • Examples from companies like Pinterest, HubSpot, Spotify, Stitch Fix, Airbnb, Zoom, Blue Bottle Coffee, Zillow, Slack

  • ...and more

Plus interviews with growth leaders like Shaun Clowes, Dir Growth @ Metromile and Casey Winters, Formerly Growth @ Pinterest


Oct 8 - Oct 14

acquisition strategy

Every growth model is built on an existing, larger platform, but successful growth also depends on identifying and maximizing new channels and platforms. In Acquisition Strategy, we'll discuss:

  • Why acquisition works as loops not funnels

  • The major ways in which one cohort of users can lead to another cohort of users

  • The 4 categories of acquisition loops, their sub-types, and how to measure and analyze each loop

  • How to construct an overall balanced strategy that avoids saturation and local optimization

  • Case studies for how platforms such as display ads, Facebook apps, and push notifications have fared over the years

  • Examples from companies like Yelp, Slack, Clash of Clans, LinkedIn, Dropbox, Uber, SurveyMonkey, Wealthfront, Snap

  • ...and more

Plus interviews with growth leaders like Guillaume Cabane, VP Growth @ Segment and Nick Soman, Formerly Growth @ Gusto


Oct 15 - Oct 21

monetization

As acquisition channels become more competitive, those with the best monetization strategies win. In this module, we'll discuss:

  • The four different parts of your monetization model

  • How you can measure and analyze your monetization strategy by thinking through the 3 levels of monetization

  • Building the right “fit” between your model and your channel

  • How to construct and optimize the right monetization strategy

  • A 5-step framework and process to approach pricing in a thoughtful and systematic way

  • Examples from companies like WhatsApp, Facebook, DraftKings, Dollar Shave Club, Zendesk, Leadpages, Spotify

  • ...and more

Plus interviews with growth leaders like: Elena Verna, SVP Growth @ Malwarebytes and Brittany Bingham, Former Sr. Director Growth Marketing @ SurveyMonkey


Oct 22 - Oct 28

growth models

Your growth model is one of three key tools that form your product's growth process. It describes how your product grows end-to-end in both a qualitative and quantitative manner. In this module we'll discuss:

  • The different types of growth models.

  • A step-by-step process to construct a qualitative, micro, and end-to-end quant model for your product

  • How to use your growth model as the foundation of your strategy, a blueprint for growth, and an internal and external communication tool

  • Forecasting 3 months, 6 months, 12 months and beyond, given current baselines using your growth model

  • Examples from companies like LinkedIn, Medium, Airbnb, Birchbox, HubSpot, Dropbox

  • ...and more

Plus interviews with growth leaders like Amanda Richardson, Chief Data Officer @ HotelTonight and Fareed Mosavat, Growth @ Slack


Oct 29 - Nov 4

user psychology

User and customer psychology is the second key tool that forms your product's growth process. We'll discuss:

  • How to evaluate and measure user psych

  • The 4-step process users go through to make decisions

  • The user psychology map, which provides the qualitative view of why our users take the actions that cause our business to grow.

  • How you'll use user psychology at every step of the funnel

  • Applying user psych principles to drive your growth levers

  • Examples from companies like Gusto, Credit Karma, Amazon, Match, Quora, Reddit, Airbnb, LinkedIn, Medium

  • ...and more

Plus interviews with growth leaders like Darius Contractor, Growth Engineering Manager @ Dropbox and Gina Gotthilf, Former VP Growth @ Duolingo


Nov 5 - Nov 11

experiments

There are always a million things to do – how do you prioritize what product changes and acquisition initiatives will contribute to growth? Running experiments is the third key tool that forms your product's growth process. We'll discuss:

  • The step-by-step process on how to think about and prioritize growth initiatives, built on the growth model covered in Week 5

  • How to use experiments to drive more accurate and predictable growth

  • How to construct good hypotheses, design valid minimum viable tests, and analyze them for the deepest learnings

  • Measuring and optimizing your experiment process

  • The three levels to analyze an experiment — and how to effectively make a decision and take action

  • Examples from companies like Pinterest, Airbnb, Gusto, LinkedIn, HubSpot, Segment, Drift, Dropbox

  • ...and more

Plus interviews with growth leaders like Shaun Clowes, Dir Growth @ Atlassian and Adam Fishman, VP Growth @ Patreon


Nov 12 - Nov 16

defensibility

Non-specific linear tactics and channels will always trend to zero. On the other hand, defensibility and compounding growth is a result of proactively building hard-to-replicate network effects directly into your product. In this module, we'll discuss:

  • The different types of network effects

  • How to build network effects in a proactive way

  • How defensibility leads to growth via increases in retention, acquisition and pricing power

  • How to use Brand, Embedding, and Scale to influence growth

  • Examples from companies like Buzzfeed, Slack, Airbnb, Snap, Instagram, WhatsApp, Facebook, Etsy, Google, Uber, HoneyBook

  • ...and more

Plus interviews with growth leaders like Gustaf Alstromer, Growth @ Airbnb and others


Subscribe to Get Notified of Future Programs

We will be launching additional runs of the Reforge Growth Series and more programs around other topics, with our next programs launching in Spring 2019.

Our programs are limited and fill up extremely fast. Join our list to get notified of future programs.


Reviews

Here are just a few reviews of the program from Reforge Alumni.

SARAH PAYNE

PRODUCT MANAGER

SURVEYMONKEY

"I strongly, as strongly as possible, encourage product managers in Growth roles to apply for Reforge. This program is the holy grail for Growth professionals who may be one of the few members of their organization tackling growth models and AB testing. With Reforge you find your peer set who share best practices and insights onto the responsibilities and goals of their Growth teams. In addition, the robust online content puts structure around the many concepts floating around tech companies and blogs on what Growth actually entails! I can’t thank the team enough for building such a comprehensive program – Reforge shaped the foundation of how I will approach the Growth team at SurveyMonkey."


GEORGE ZENG 

PRODUCT MANAGER

FACEBOOK

"The content was excellent. Even though I work on a growth team at Facebook, I still learned new concepts that I implemented right away. 

I focus my work specifically on developer growth, and based on the course content, I improved how we build growth loops into our developer acquisition channels. Overall, the course made me adopt a more robust way of instrumenting, logging, and tracking our funnel. 

Beyond the content, I met so many growth people through the events - the program is a powerful growth network that I'm excited to be a part of."


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JAMES MCNIECE  

DIR. BUSINESS STRATEGY

SQUARESPACE

“[Growth Series] is the most well-structured introduction to the key tenets of being a growth professional I've seen. About 2/3 of the material I knew intuitively or had learned on the job in my 10+ years in tech, but I've never come across another resource that connected the dots between topics better. Not only did I learn some new ways of thinking, I came away with better frameworks for organizing what I already knew.

I'm seriously considering pitching this as mandatory onboarding for new people in product marketing, product, and business operations roles in Squarespace."


HUGH MINSON

SR. PRODUCT MARKETING MANAGER

SALESFORCE

"Thanks to the Reforge Summer Growth Series, I have gained a foundational understanding of one of the newest and yet most valuable areas of understanding to companies: growth. Brian and Andrew have done an incredible job of pooling and delivering knowledge acquired by industry leaders through extremely accessible content. The in-person get-togethers and online community also provide a terrific forum for idea exchange amongst all participants. I highly recommend this course to any individual who is looking to gain widespread adoption of their product or service."


Frequently Asked Questions

Will this program be worth it?

Good question — we know the Reforge program is a serious commitment. So if you're looking for the latest hacks to 10x your activation rate or 7 lessons after acquiring 1mm customers, then the Growth Series won't be worth it.

Also, if you're interested in a credential or logo to tack onto your LinkedIn profile, then the Growth Series won't be worth it.

However, if you're looking for frameworks you can apply directly to your company, step-by-step walkthroughs of dozens of current, relevant examples, taught by growth leaders who spent years in the trenches AND weekly events where you can connect with actual growth practitioners... then yes, the Growth Series is worth the commitment.

I'm not located in the San Francisco Bay Area, can I attend the program?

Yes. All Reforge programs are designed to be location-independent, with over 50% of program participants joining from outside the SF Bay Area. In addition to our all-online original content and live online events, we also offer in-person events in San Francisco that all participants are welcome to join, whether you're local or traveling in. All participants enjoy access to 100% of our original content, our live online discussions, the private Reforge forums, and community.

How is this program different from previous Reforge Growth Series?

We make significant changes to the program content with every Growth Series to add depth, detail, clarification, examples, and additional expert interviews. In fact, we’ve spent 100+ hours updating this program with new topics, frameworks, and dozens of current and relevant examples. However, if you have attended a Growth Series within the past two years, you should consider the Retention + Engagement Deep Dive or Growth Models Deep Dive instead.

How is Growth Series different from the Retention + Engagement Deep Dive and Growth Models Deep Dive?

The Reforge Growth Series provides a comprehensive overview of all the major topics in growth, from your core growth model to your acquisition and monetization strategies. There's one week dedicated to the topic of retention and engagement, and one week dedicated to growth models.

The Retention + Engagement Series Deep Dive is an in-depth exploration of everything within the specific category of retention and engagement. Models come into play as we discuss the elements of retention (activation, engagement, churn, and resurrection).

The Growth Models Deep Dive is focused solely on working through real-world examples of growth models and learning the frameworks for how to develop your own. We examine the models that encompass the end-to-end growth cycle and further analyze the building blocks of loops.

All programs are designed for mid-career Product Managers, UX, Marketers, and Engineers who are 3+ years into their field. There is only a 10% overlap in material between each program.

If you're looking to continue building your foundation in Growth, or this is your first Reforge program, then the Growth Series would be a great fit for you.

Can I join more than one program at a time?

All the programs are held concurrently, so it’s not possible to join more than one at the same time. We will be holding additional cohorts of each program throughout the year, and you can get notified about future programs here.

How many applicants get invited?

In previous programs, we've accepted 12% of applicants, though this varies program to program. Rather than focus on an acceptance rate, we focus on ensuring the best possible experience by curating an engaged and high-quality group of people whose backgrounds and goals are a strong fit for the program material, in a class size that's intimate enough to facilitate some of the most memorable relationships of your career.  

How do we choose whom to invite?

We want to make sure if you take the time to participate that it is more than worth it. Unfortunately we can't cover every topic for every person in one program. As a result, our application process screens for three things. One, fit with the program material. Two, curating fit with the other program attendees. Three, your work experience (3+ years is required).  

How advanced is the material?

This program is not a fit for beginners. As with Brian's and Andrew's public essays, the program is focused on practitioners who already know the basics and are figuring out how to take the next step. The content will be intermediate to advanced. We assume that you know about A/B testing, ad buying, etc., and the real challenge is thinking about the entire picture of growth and forming a coherent and compelling strategy. We do not cover tips, tricks, hacks, or tactics. Instead, we provide strategies and frameworks that enable you to solve growth challenges specific to your situation.  

How much time should I expect to spend on the program?

Please see more details in the Time Commitment section above. All Reforge programs represent decades of collective expertise in growth. To get the most out of this condensed "8 years in 8 weeks" experience, you should expect to spend at minimum 5 hours per week on program material and event attendance. That said, our most successful participants set aside dedicated time each week to stay current with lecture material, connect with other participants and growth leaders at online and offline events, and complete interactive activities -- spending up to 8 hours or more per week.

While the Growth Series is designed to fit with your current work and personal schedule, we also believe that you get out what you put in. The value you and your company get from the program is directly correlated with the amount of recurring time and participation you're able to dedicate to the experience.

How much does the program cost? Do you have discounts or scholarships?

Individual program seats cost $3495. The Group Rate for teams of 3+ is $2995 per seat. If you need an invoice or any other materials to expense to your company we will provide that at the time of payment. Aside from the Group Rate, there are no additional discounts or scholarships available at this time.

Is this right for very early product teams seeking initial traction?

No. The best use of your time is to find product/market fit and build your initial business before you spend too much time on growth. If you are at or past product/market fit, then you will get a lot of value out of this program.

How actionable will the content be?

The content will provide actionable and analytical frameworks for understanding growth and forming a comprehensive strategy. But there will be minimal “how to” content on topics such as setting up landing pages, buying ads, etc. Those can be found on many other great sites free of charge.

In what timezone will the live online events be held?

We offer our live online events in the mornings, Pacific Time. If you can't join during that time, all sessions are recorded, and our community and online discussion forums provide global time zone coverage. It is possible to attend the Growth Series 100% remotely and asynchronously.

How much of the material is about SaaS/B2B versus B2C?

There is a balance of both B2B and B2C coverage in all of our weekly materials. Many of the frameworks apply to both given that “consumerization of enterprise” is now real. Please note, however, that there won't be direct material on enterprise sales or acquiring enterprise customers, although it may come up in Q&A.

Will I get access to the material after the program is over?

Yes, participants will retain access for a period of one year from the start of the program.  After one year there will be ways to keep access and receive updates to the material.

Are the in person events recorded or live streamed?

We do not live stream our events, however, we record the featured guest portion of each one and make it available on your dashboard. The discussion portion of our events does not lend itself well to recording. The events are designed to attend one per week (online or in person). Both online and in person events follow the same format with the same exercises so you won’t miss out on any content or learnings.


Subscribe to Get Notified of Future Programs

We will be launching additional runs of the Reforge Growth Series and more programs around other topics, with our next programs launching in Spring 2019.

Our programs are limited and fill up extremely fast. Join our list to get notified of future programs.