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A 6-Week Part-Time Program for Busy Growth Practitioners

The Reforge Growth Series is a comprehensive overview of all the major topics in growth, from acquisition to user psychology.

By the end of the program, you will accelerate growth in your company and career by creating a prioritized list of retention strategies, building your quantitative growth model, setting up an experiment scorecard, and much more.

The program is designed for both B2C and B2B practitioners, features dozens of up-to-date and relevant examples, and growth practitioners can participate from anywhere in the world.

Next Session: Spring 2020


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Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


The only career development program...

  • Created by: Leaders from companies like HubSpot, Uber, Pinterest, Atlassian, and more.

  • Featuring: Top growth leaders from companies including Dropbox, LinkedIn, Reddit, Nextdoor, Box, Stitchfix, Instacart, Miro, Lambda School, Uber, Calm, Credit Karma, Facebook, Slack, and others.

  • Tested: 4,000+ alumni from companies like Google, LinkedIn, Facebook, Dropbox, Airbnb, Evernote, Nike, IBM, HubSpot, Drift, Coursera, and more.

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“The materials and interviews are uniformly excellent. They are filled with relevant, practical, and actionable guidance. I’ve found myself referring to them again and again. You just can’t get this depth and quality of training anywhere else. I would definitely recommend Reforge to anyone seriously working on growth problems in technology companies.”
— Frank Fink, Dir Business Dev at Dropbox

Reforge is a new kind of career development

Top performers expect to work on the frontier challenges of today.

But what happens when the edge of the frontier gets pushed further everyday?

Technology, methodologies, and best practices are changing so fast, 50% of the Fortune 500 companies won't exist in 2025. To keep up, companies expect top talent to adapt faster, acquire new skillsets, and have a growth mindset.

And top talent... they want the same thing.

Today's top performers want applicable skills that drive impact at the world's best companies.

Unfortunately, these companies can't keep up with today's career development demands.

That's why we created Reforge.

Today that Reforge curriculum has been used by professionals to apply and implement growth at companies like Facebook, Dropbox, Airbnb, Uber, Slack, Google, Amazon, Spotify, The New York Times, Tesla, Tinder, Peloton, and others.

What makes Reforge different? We focus on:

  • Application over memorization. You'll spend time applying every lesson directly to challenges in your company.

  • Results over credentials. A curriculum designed to give you the tools to do the job, not a certificate that qualifies you for the job.

  • Going deep rather than surface. Reforge material is the culmination of years of experience at top companies from dozens of leaders in growth.

All businesses are unique, but everyone faces similar growth challenges. The difference between those who succeed and those who fail is how they approach those challenges.


Meet Your Program Hosts

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Brian Balfour

Brian Balfour is the Founder and CEO of Reforge. Most recently, he was the VP Growth @ HubSpot. Prior to HubSpot he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition. 

Andrew Chen

Andrew Chen is a General Partner at Andreessen Horowitz. Previously, he led Uber's rider growth team and has been an advisor and investor in tech startups including AngelList, Dropbox, BarkBox, Kiva, and Product Hunt. He writes extensively with over 650+ essays, and has been quoted in The New York Times, Fortune, Wired, and WSJ.


Featured Growth Leaders

The Reforge Growth Series features the worlds leading growth experts from the fastest growing companies in deep dive interviews, small discussion group events, and more.

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matt plotke

Strategy Lead @ Stripe

Joanna lord

CMO @ Skyscanner

Gina gotthilf

Former VP Growth @ Duolingo

Adam Fishman

VP Growth & Marketing @ Patreon

Matt Barby

Head of Global SEO @ HubSpot

Steve Dupree

Former VP Mrk @ SoFi/LogMeIn

BRITTANY BINGHAM

VP Marketing @ Raise.me

Georgina Hill

VP Growth Ecommerce @ Square

Elena Verna

SVP Growth @ Malwarebytes

Fareed mosavat

Growth @ Slack

Dun Wang

CPO @ Calm

Brian rothenberg

VP Growth @ Eventbrite

Nick soman

CEO @ Decent

Darius contractor

Growth @ Facebook Messenger

Matt Greenberg

VP Engineering @ Credit Karma

MElissa Tan

VP Product @ Ro

casey winters

CPO @ Eventbrite

ADA CHen Rekhi

Co-Founder, COO @ Notejoy

Ken rudin

Head of Growth @ Google

nate moch

VP Growth @ Zillow

Simon tisminezky

VP Growth @ Ipsy

Kieran Flanagan

VP Growth/Marketing @ HubSpot

Josh Lu

Sr Dir Product Growth @ Zynga

Frost Li

Head of Growth @ Wish

And more...

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Fareed Mosavat, Growth Lead @ Slack

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Nick Rockwell, CTO @ The New York Times

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Shaun Clowes, CPO @ Metromile

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Michelle Broderick, SVP Marketing @ Automattic


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


What the Growth Series Experience Looks Like

We focus on delivering the highest amount of impact as efficiently as possible. We know your time is valuable, so we've streamlined a program that cuts straight to the point with no "filler content."

When you join the Reforge program you get access to:

1. In Depth Material
Each week there are 2 to 3 hours of video and written material on exclusive, actionable frameworks you will apply to your own products. You can watch or read the material any time during the week, and use as reference for one year from the start of the program.

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2. Dozens of Relevant Examples
We use examples and case studies to help you apply each framework.

If you were head of Growth at LinkedIn, how would strategically place your acquisition bets?

How would you use User Psychology to move users through onboarding flows for products like Netflix, StitchFix, or MailChimp?

We walk you through examples from companies like the above, and many more.

 

3. Application Sections at Each Step
At Reforge, we believe in application over memorization. That means integrating your learning into your work at every opportunity. Each week is accompanied by application sections designed to operationalize the material on your product or company. You'll also hear from Reforge leaders and experienced practitioners in the community for additional ideas and learning.

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4. Weekly Events with Experts (Online + Offline)
You can participate in Reforge from any location. You'll connect with other top growth practitioners via weekly events, both online or in person (SF only). Events start with group work where you'll apply that week's learnings together. Then, you'll participate in an interview with a top growth leader from great companies like Google, Evernote, Stripe, Pinterest, Slack, SurveyMonkey, Segment, and many more.

 

5. Community Support
We designed the Reforge content to walk you through each framework step-by-step. However, we know each business is different, so naturally you'll have specific questions. That's why we created a community to help you get unstuck. If you have questions about modeling customer acquisition costs, how to segment your existing customers, tying NPS to core business metrics, or anything else, you have access to your fellow Reforge practitioners from a variety of companies, all at different stages, at any time.

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“If you’re a Growth practitioner and haven’t yet had a Reforge experience — stop what you’re doing and register. Right now. The practitioner-led community that Brian Balfour and Andrew Chen have built is bar none the best in the field. When it comes to learning about and connecting with peers from every facet of Growth (Marketing, Sales, Data, Engineering, Product, Design, among others), there’s no better place.”
— Sam Lee, SVP, Head of Growth at WeWork

The Growth Series Delivers Outcomes, Not Hacks

If you want a laundry list of tactics like "make your buttons orange," the Growth Series program isn't for you.

The Growth Series is designed to help practitioners apply the core elements of growth and develop winning strategies specific to your current and future companies and roles.

By the end of the program, you will:

  • Develop a strategy to grow your product, communicate it internally, and execute against it

  • Define, measure, and analyze your retention, then construct engagement loops to build user habits

  • Systematically determine, measure, and analyze your monetization strategy

  • Systematically deploy user psych to drive customers towards your product's value prop

  • Construct a balanced acquisition strategy that avoids saturation and local optimization

  • Build a quantitative growth model, a blueprint for your product's growth and communication

  • Learn how to properly call, dissect, and analyze an experiment, plus implement the results

  • Build defensibility into your product through network effects, embedding, brand and scale

“The lectures gave me a structured way to think about growth, from how to identify an area of opportunity, to drilling into specific areas... as opposed to tactics or tips that may or may not apply to my company.”
— Rutuja Khanzode, Product Manager at Facebook

Who

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The Growth Series is recommended for individual contributors with 3 years of working experience. For more details, see below.

Our programs aren't for everyone. We select applicants based on professional experience, initiative, and program fit. You should apply if you have...

  • 3+ Years of Experience - 3+ years of professional experience as a product manager, marketer, designer, engineer or other professional looking to accelerate your knowledge about growth
  • Growth Related Role - The topics we cover aren’t for every role. Typical roles of successful applicants are a Product Manager, Sr. Marketer, Data Analyst, Engineer, or Executive working on growth initiatives or making the transition to growth
  • Strong Initiative - The program includes both passive and active participation. Those that not only consume the content but engage with it and the community will get the most value

This program is not for you if you are...

  • Entry Level - Less than three years of professional experience. The program material assumes a certain level of base knowledge
  • Career Switching - If you are looking to get your first job in growth. The program material is designed to help accelerate an existing professional's path rather than establish one anew
  • Pre Product-Market Fit - If you are working on a product that is just getting started. The program material is designed for those working on products that have signals of product-market fit
  • Enterprise/Hardware - If you are in a company that primarily sells enterprise deals or primarily a hardware product. The program material is not designed to address these topics
“The Growth Series was a great way to network with other top growth professionals. I met several people who I look forward to keeping in touch with going forward and even some people I hope to work with soon.”
— Scott Velicer, Sr. Product Manager at Indeed

Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


Time

All Reforge programs are 6-week, part-time programs. You don't need to take time off from work to participate — we designed each program to fit your current work and personal schedule.

However, we also believe that you get out what you put in. The value that you and your company get from the program is directly correlated with the amount of time and participation you're able to dedicate to the experience.

To get the most out of the program, you should expect to spend a minimum of 5 hours per week on program material:

  • 2 - 3 hrs on course material.

  • 1 hr applying frameworks and community participation

  • 1 - 2 hrs participating in an online or in person event.

Our most successful participants typically spend about 8 hours per week total. They set aside additional time each week to:

  • Connect with other participants

  • Review what they learned with co-workers and managers

  • Apply the material to their product


Program Outline

We've designed the Growth Series so you can set your own schedule to work through the material week after week. Here's what a typical week will look like:

Receive new material. Every week for six weeks, you and your fellow practitioners will walk through a new module. Each module features original, in-depth Reforge content, dozens of relevant examples, and interviews with growth experts.

 
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Apply the lessons. During the week, you will review your lessons and apply the frameworks to your role and product. Questions? Don’t worry, you have 24-7 access to the Reforge community, where other practitioners and growth leaders can share perspectives and help you get unstuck.

 
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Connect with practitioners. To cap off each week, you will attend an event (online via Zoom, in person if in SF). Working together with fellow practitioners, you'll apply the material to case studies led by your hosts. Then you'll hear how industry leaders (from companies like Slack, Dropbox, LinkedIn, etc) have addressed similar challenges.

Following the event, a new module opens and you'll start the process again. See below for a full syllabus of the program.


Kickoff Week

Program Kickoff

You'll receive an email on setting up your Reforge account, learn best practices to get the most out of the program, and attend a kick off Zoom call with Brian Balfour. We'll also set the context for your next six weeks of material by discussing:

  • Why great technology and great product is no longer enough to create a great company... and what else you need to win in today's competitive landscape

  • The 4 foundational shifts that changed the game of building a really big business

  • The 7 components of a growth system top practitioners use to understand, evaluate, create and communicate opportunities

  • ...and more

Finally, you’ll also RSVP to events and introduce yourself to the Reforge community.

Week 1

RETENTION + Engagement

Retention + Engagement drives Acquisition and Monetization — not the other way around. You have to retain and engage people, otherwise, any other efforts will crash. We'll discuss:

  • The 4 ways that retention fuels the rest of your growth system

  • How you properly define retention for your product and customer

  • How to measure and analyze retention

  • How to systematically break down retention into activation, engagement, and resurrection

  • The strategies behind moving the levers that will improve retention at each of these phases

  • Examples from companies like Pinterest, HubSpot, Spotify, Stitch Fix, Airbnb, Zoom, Blue Bottle Coffee, Zillow, Slack

  • ...and more

Plus interviews with growth leaders like: Shaun Clowes, CPO @ Metromile and Casey Winters, CPO @ Eventbrite


Week 2

acquisition strategy

Every growth model is built on an existing, larger platform, but successful growth also depends on identifying and maximizing new channels and platforms. In Acquisition Strategy, we'll discuss:

  • Why acquisition works as loops not funnels

  • The major ways in which one cohort of users can lead to another cohort of users

  • The 4 categories of acquisition loops, their sub-types, and how to measure and analyze each loop

  • How to construct an overall balanced strategy that avoids saturation and local optimization

  • Case studies for how platforms such as display ads, Facebook apps, and push notifications have fared over the years

  • Examples from companies like Yelp, Slack, Clash of Clans, LinkedIn, Dropbox, Uber, SurveyMonkey, Wealthfront, Snap

  • ...and more

Plus interviews with growth leaders like: Guillaume Cabane, VP Growth @ Drift and Nick Soman, CEO @ Decent


Week 3

monetization

As acquisition channels become more competitive, those with the best monetization strategies win. In this module, we'll discuss:

  • The four different parts of your monetization model

  • How you can measure and analyze your monetization strategy by thinking through the 3 levels of monetization

  • Building the right “fit” between your model and your channel

  • How to construct and optimize the right monetization strategy

  • A 5-step framework and process to approach pricing in a thoughtful and systematic way

  • Examples from companies like WhatsApp, Facebook, DraftKings, Dollar Shave Club, Zendesk, Leadpages, Spotify

  • ...and more

Plus interviews with growth leaders like: Elena Verna, SVP Growth @ Malwarebytes and Brittany Bingham, VP Marketing @ Raise.me


Week 4

growth models

Your growth model is one of three key tools that form your product's growth process. It describes how your product grows end-to-end in both a qualitative and quantitative manner. In this module we'll discuss:

  • The different types of growth models

  • A step-by-step process to construct a qualitative, micro, and end-to-end quant model for your product

  • How to use your growth model as the foundation of your strategy, a blueprint for growth, and an internal and external communication tool

  • Forecasting 3 months, 6 months, 12 months and beyond, given current baselines using your growth model

  • Examples from companies like LinkedIn, Medium, Airbnb, Birchbox, HubSpot, Dropbox

  • ...and more

Plus interviews with growth leaders like: Amanda Richardson, Chief Data Officer @ HotelTonight and Fareed Mosavat, Growth @ Slack


Week 5

user psychology

User and customer psychology is the second key tool that forms your product's growth process. We'll discuss:

  • How to evaluate and measure user psych

  • The 4-step process users go through to make decisions

  • The user psychology map, which provides the qualitative view of why our users take the actions that cause our business to grow.

  • How you'll use user psychology at every step of the funnel

  • Applying user psych principles to drive your growth levers

  • Examples from companies like Gusto, Credit Karma, Amazon, Match, Quora, Reddit, Airbnb, LinkedIn, Medium

  • ...and more

Plus interviews with growth leaders like: Darius Contractor, Head of Growth @ Facebook Messenger and Gina Gotthilf, Former VP Growth @ Duolingo


Week 6

experiments

There are always a million things to do – how do you prioritize what product changes and acquisition initiatives will contribute to growth? Running experiments is the third key tool that forms your product's growth process. We'll discuss:

  • The step-by-step process on how to think about and prioritize growth initiatives, built on the growth model covered in Week 5

  • How to use experiments to drive more accurate and predictable growth

  • How to construct good hypotheses, design valid minimum viable tests, and analyze them for the deepest learnings

  • Measuring and optimizing your experiment process

  • The three levels to analyze an experiment — and how to effectively make a decision and take action

  • Examples from companies like Pinterest, Airbnb, Gusto, LinkedIn, HubSpot, Segment, Drift, Dropbox

  • ...and more

Plus interviews with growth leaders like: Mike Duboe, Former Head of Growth @ Stitch Fix and Adam Fishman, VP Growth @ Patreon


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.


Reviews

Here are just a few reviews from past Reforge programs:

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SARAH PAYNE

SR PRODUCT MANAGER

SURVEYMONKEY

"I strongly, as strongly as possible, encourage product managers in Growth roles to apply for Reforge. This program is the holy grail for Growth professionals who may be one of the few members of their organization tackling growth models and AB testing. With Reforge you find your peer set who share best practices and insights onto the responsibilities and goals of their Growth teams. In addition, the robust online content puts structure around the many concepts floating around tech companies and blogs on what Growth actually entails! I can’t thank the team enough for building such a comprehensive program – Reforge shaped the foundation of how I will approach the Growth team at SurveyMonkey."


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GEORGE ZENG 

MANAGER, PRODUCT MANAGEMENT

FACEBOOK

"The content was excellent. Even though I work on a growth team at Facebook, I still learned new concepts that I implemented right away. 

I focus my work specifically on developer growth, and based on the course content, I improved how we build growth loops into our developer acquisition channels. Overall, the course made me adopt a more robust way of instrumenting, logging, and tracking our funnel. 

Beyond the content, I met so many growth people through the events - the program is a powerful growth network that I'm excited to be a part of."


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Subarna Mitra

head of product

BEDDR

"The material Reforge covers is something every key stakeholder who is building a product needs to understand - including CEO's and investors. The program exceeded my expectations in terms of depth and quality. I realized that the foundation of growth is basically a very strategic, pragmatic and holistic way of thinking about products."


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JAMES MCNIECE  

NEW PRODUCTS

DROPBOX (FMR SQUARESPACE)

“[Growth Series] is the most well-structured introduction to the key tenets of being a growth professional I've seen. About 2/3 of the material I knew intuitively or had learned on the job in my 10+ years in tech, but I've never come across another resource that connected the dots between topics better. Not only did I learn some new ways of thinking, I came away with better frameworks for organizing what I already knew.

I'm seriously considering pitching this as mandatory onboarding for new people in product marketing, product, and business operations roles in Squarespace."


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JESSICA DUBLIN

SR PROD MANAGER

INVISION

"The Growth Series is an excellent deep dive into growth, with so much packed into just six weeks. The in-person sessions were invaluable and the interviews with growth experts were mind-blowing. I've already been able to apply the concept of loops to my work. Some of the connections I made with peers in growth has been the cherry-on-top."


HUGH MINSON

DIR, PROD MARKETING

SALESFORCE

"Thanks to the Reforge Summer Growth Series, I have gained a foundational understanding of one of the newest and yet most valuable areas of understanding to companies: growth. Brian and Andrew have done an incredible job of pooling and delivering knowledge acquired by industry leaders through extremely accessible content. The in-person get-togethers and online community also provide a terrific forum for idea exchange amongst all participants. I highly recommend this course to any individual who is looking to gain widespread adoption of their product or service."


Frequently Asked Questions

Will this program be worth it?

Good question — we know the Reforge program is a serious commitment. So if you're looking for the latest hacks to 10x your activation rate or 7 lessons after acquiring 1mm customers, then the Growth Series won't be worth it.

Also, if you're interested in a credential or logo to tack onto your LinkedIn profile, then the Growth Series won't be worth it.

However, if you're looking for frameworks you can apply directly to your company, step-by-step walkthroughs of dozens of current, relevant examples, taught by growth leaders who spent years in the trenches AND weekly events where you can connect with actual growth practitioners... then yes, the Growth Series is worth the commitment.

I'm not located in the San Francisco Bay Area, can I attend the program?

Yes. All Reforge programs are designed to be location-independent, with over 50% of program participants joining from outside the SF Bay Area. In addition to our all-online original content and live online events, we also offer in-person events in San Francisco that all participants are welcome to join, whether you're local or traveling in. All participants enjoy access to 100% of our original content, our live online discussions, the private Reforge forums, and community.

How is Growth Series different from the Retention + Engagement Deep Dive and the Advanced Growth Strategy program?

The Growth Series provides a comprehensive overview of all the major topics in growth, from acquisition to user psychology. There's one week dedicated to the topic of retention and engagement, and one week dedicated to growth models and strategy.

The Retention + Engagement Deep Dive is a detailed exploration of everything within the specific category of retention. We breakdown the elements of retention (activation, engagement, churn, and resurrection) and cover the strategies to improve each component. Past participants in Product Manager roles in particular have said this was essential for PMs and is the most applicable Reforge program yet. 

The Advanced Growth Strategy program teaches a system for creating a compounding, focused, and adaptable growth strategy for your company. You'll break down your current growth loops, identify the constraints on growth, and select methods to unlock those growth loops. You'll learn to communicate, implement, and evolve this strategy over time, giving your business "growth tailwinds."

The Growth Series and Retention + Engagement Deep Dive are designed for mid-career Product Managers, UX, Marketers, Analysts, and Engineers who are 3+ years into their career. Advanced Growth Strategy is designed for emerging growth leaders who are 5+ years into their career.

If you're looking to continue building your foundation in Growth, or this is your first Reforge program, then the Growth Series would be a great fit for you.

Can I join more than one program at a time?

All the programs are held concurrently, so it’s not possible to join more than one at the same time.

How many applicants get invited?

In previous programs, we've accepted 25% of applicants, though this varies program to program. Rather than focus on an acceptance rate, we focus on ensuring the best possible experience by curating an engaged and high-quality group of people whose backgrounds and goals are a strong fit for the program material, in a class size that's intimate enough to facilitate some of the most memorable relationships of your career.  

How do we choose whom to invite?

We want to make sure if you take the time to participate that it is more than worth it. Unfortunately we can't cover every topic for every person in one program. As a result, our application process screens for three things. One, fit with the program material. Two, curating fit with the other program attendees. And third, your work experience.

I've applied to the program. What happens next?

The team hand reviews every application submitted to make sure each person's work role, company, and level of work experience is a fit for the program as well as the other attendees. Last fall we received close to 5,000 applications, so this process takes a couple weeks. Every applicant gets a response, so we appreciate your patience as we complete the review.

Once you receive your program invitation, you'll have until September 18 to submit payment and lock your seat.

How advanced is the material?

This program is not a fit for beginners. As with Brian's and Andrew's public essays, the program is focused on practitioners who already know the basics and are figuring out how to take the next step. The content will be intermediate to advanced. We assume that you know about A/B testing, ad buying, etc., and the real challenge is thinking about the entire picture of growth and forming a coherent and compelling strategy. We do not cover tips, tricks, hacks, or tactics. Instead, we provide strategies and frameworks that enable you to solve growth challenges specific to your situation.  

How much time should I expect to spend on the program?

Please see more details in the “Time” section above. All Reforge programs represent decades of collective expertise in growth that we compressed into a 6-week experience. To get the most out of the 6 weeks, you should expect to spend at minimum 5 hours per week on program material and event attendance. That said, our most successful participants set aside dedicated time each week to stay current with lecture material, connect with other participants and growth leaders at online and offline events, and complete interactive activities -- spending up to 8 hours or more per week.

While the Reforge programs are designed to fit with your current work and personal schedule, we also believe that you get out what you put in. The value you and your company get from the program is directly correlated with the amount of recurring time and participation you're able to dedicate to the experience.

How much does the program cost? Do you have discounts or scholarships?

Individual program seats cost $3495. The Group Rate for teams of 3+ is $2995 per seat. If you need an invoice or any other materials to expense to your company we will provide that at the time of payment. Aside from the Group Rate, there are no additional discounts or scholarships available at this time.

Couldn't I find this material online for free?

There's a ton of excellent online content around Growth, Retention, Acquisition, Activation, and more. Much of it is for free and we encourage everyone to check it out (in fact, Brian, Andrew, and Reforge have curated and linked to this free material often over the years). With that said, there's also a great deal of surface level material written by content marketers rather than authorities on growth. Reforge programs give participants a cohesive and clear framework to think about growth for their company. Participants spend 6 weeks getting up to speed on the latest thinking in Growth (versus 6 years, much of it spent combing for relevant content). Afterwards, they have common language they can use internally to talk about growth and applicable strategies they can implement.

Will I be able to expense this to my company?

In case this is helpful, many of our participants are able to expense the program's tuition to their company. Every company has a different policy regarding their education budget. If tuition reimbursement through your company is a possibility you'd like to explore, once you've applied we can provide insights that have helped past participants.

Is this right for very early product teams seeking initial traction?

No. The best use of your time is to find product/market fit and build your initial business before you spend too much time on growth. If you are at or past product/market fit, then you will get a lot of value out of this program.

How actionable will the content be?

The content will provide actionable and analytical frameworks for understanding growth and forming a comprehensive strategy. But there will be minimal “how to” content on topics such as setting up landing pages, buying ads, etc. Those can be found on many other great sites free of charge.

In what time zone will the live online events be held?

We offer our live online events in the mornings, Pacific Time. If you can't join during that time, all sessions are recorded, and our community and online discussion forums provide global time zone coverage. It is possible to attend the Growth Series 100% remotely and asynchronously.

How much of the material is about SaaS/B2B versus B2C?

There is a balance of both B2B and B2C coverage in all of our weekly materials. Many of the frameworks apply to both given that “consumerization of enterprise” is now real. Please note, however, that there won't be direct material on enterprise sales or acquiring enterprise customers, although it may come up in Q&A.

Will I get access to the material after the program is over?

Yes, participants will retain access for a period of one year from the start of the program.  After one year there will be ways to keep access and receive updates to the material.

Are the in person events recorded or live streamed?

We do not live stream our events, however, we record the featured guest portion of each one and make it available on your dashboard. The discussion portion of our events does not lend itself well to recording. The events are designed to attend one per week (online or in person). Both online and in person events follow the same format with the same exercises so you won’t miss out on any content or learnings.


Subscribe to Get Notified of Future Programs

Applications are currently closed. Our programs are limited and fill up extremely fast.

Join our list to get notified when we open applications for Spring 2020 programs.