Reforge Kickoff - What would you do

Suggested Preparation for Reforge

Step 1: Stay Up to Date with the Reforge Brief

Busy professionals rarely have the time to sit down and read a 6,000 word article. We designed the Reforge Brief so our alumni could receive a five-minute weekly digest of the latest growth updates, with thoughts from growth leaders who have led growth at companies like Amazon, Pinterest, Square, Hubspot, and SurveyMonkey.

Subscribe to the Reforge Brief here.

 

Step 2: Follow the Reforge Collective

Josh Lu

Sr Dir Product Growth @ Zynga
Writing       Twitter

JOANNA LORD

CMO @ ClassPass
Writing       Twitter

GINA GOTTHILF

VP Growth & Marketing @ Duolingo
Twitter

ADAM FISHMAN

VP Growth & Marketing @ Patreon
Writing       Twitter

MATT BARBY

Head of Global SEO @ HubSpot
Writing       Twitter

STEVE DUPREE

Former VP Mrk @ SoFi/LogMeIn
Writing       Twitter

MATT PLOTKE

Head of Growth @ Stripe

NAOMI PILOSOF IONITA

VP Growth @ Invoice2Go
Twitter

BRIAN ROTHENBERG

VP Growth @ Eventbrite
Writing       Twitter

NICK SOMAN

Growth @ Gusto
Writing       Twitter

DARIUS CONTRACTOR

Eng Manager, Growth @ Dropbox
Writing       Twitter

MATT GREENBERG

Sr Dir Eng Growth @ CreditKarma

CASEY WINTERS

Formerly Growth @ Pinterest
Writing       Twitter

ELENA VERNA

SVP Growth @ Malwarebytes

ADA CHEN REKHI

Former SVP Mrktg @ SurveyMonkey
Writing       Twitter

KEN RUDIN

Head of Growth @ Google

NATE MOCH

VP Growth @ Zillow
Twitter

SIMON TISMINEZKY

VP Growth @ Ipsy

KIERAN FLANAGAN

VP Growth/Marketing @ HubSpot
Writing       Twitter

BRITTANY BINGHAM

Sr Dir Growth Marketing @ SurveyMonkey
Writing       Twitter

FAREED MOSAVAT

Growth @ Slack
Twitter

We'll update with links to more Reforge Collective members soon...

 

Follow Our Favorite Content Producers

 

Identify Your Current Growth Challenges

Gather Relevant Materials Ahead of Time

Look over the program overview (here are the overviews for Growth and for Retention) and ask yourself what data you'll need to apply these lessons to your current challenges. What data do you currently have access to? Do you need to request access to new databases?

Model Out Your Current Growth

In the Growth Series and the Deep Dive on Growth Modeling, we'll take you step-by-step on how to create one. But even before them, take some time to do a first draft yourself. Approach it from both a quantitative and qualitative lens.

This will serve two purposes:

  1. Creating a growth model requires time to investigate, and by doing it ahead of time, you give yourself a smoother entry in the first few weeks of the program.
  2. It gives you a baseline to on which to improve with what you learn in the program and serves as an artifact of what you learned.

Document Your Current Growth Challenges

This one seems obvious but rarely happens. Consider: you're participating in Reforge for a reason. Past participants have joined because they faced a new growth challenge. Or they were just given new responsibilities. Or they felt stuck and wanted new perspectives. Or a blend of many other reasons.

Get clear about what you want to get out of Reforge by writing down your current growth challenges and your goals. And if you want the most complete view, invite your team, manager, or direct reports to weigh in. That way you come into the program knowing how to connect what you're learning to the challenges you're facing every day.

 
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