Suggested Preparation for Reforge
Step 1: Stay Up to Date with the Reforge Brief
Busy professionals rarely have the time to sit down and read a 6,000 word article. We designed the Reforge Brief so our alumni could receive a five-minute weekly digest of the latest growth updates, with thoughts from growth leaders who have led growth at companies like Amazon, Pinterest, Square, Hubspot, and SurveyMonkey.
Step 2: Follow the Reforge Collective
VP Growth & Marketing @ Duolingo
Head of Growth @ Stripe
NAOMI PILOSOF IONITA
VP Growth @ Invoice2Go
Sr Dir Eng Growth @ CreditKarma
SVP Growth @ Malwarebytes
ADA CHEN REKHI
Head of Growth @ Google
VP Growth @ Zillow
VP Growth @ Ipsy
Growth @ Slack
We'll update with links to more Reforge Collective members soon...
Follow Our Favorite Content Producers
Identify Your Current Growth Challenges
Gather Relevant Materials Ahead of Time
Look over the program overview (here are the overviews for Growth and for Retention) and ask yourself what data you'll need to apply these lessons to your current challenges. What data do you currently have access to? Do you need to request access to new databases?
Model Out Your Current Growth
In the Growth Series and the Deep Dive on Growth Modeling, we'll take you step-by-step on how to create one. But even before them, take some time to do a first draft yourself. Approach it from both a quantitative and qualitative lens.
This will serve two purposes:
- Creating a growth model requires time to investigate, and by doing it ahead of time, you give yourself a smoother entry in the first few weeks of the program.
- It gives you a baseline to on which to improve with what you learn in the program and serves as an artifact of what you learned.
Document Your Current Growth Challenges
This one seems obvious but rarely happens. Consider: you're participating in Reforge for a reason. Past participants have joined because they faced a new growth challenge. Or they were just given new responsibilities. Or they felt stuck and wanted new perspectives. Or a blend of many other reasons.
Get clear about what you want to get out of Reforge by writing down your current growth challenges and your goals. And if you want the most complete view, invite your team, manager, or direct reports to weigh in. That way you come into the program knowing how to connect what you're learning to the challenges you're facing every day.