Product Management Foundations
Build a foundational understanding of the product manager role, and learn the tools required to succeed as a product manager.
Meet the Creators
Who is this for?
APMs, early career PMs, or marketers/designers/engineers who are making a switch to Product Management.
Learn the tools required to succeed as a product manager.
Identifying The Opportunities That Create Value
Learn the three parts of a great product opportunity - strategic fit, customer value, and business impact, and walk through tools to identify and validate them.
Define constraints for your feature/solution based on a validated opportunity, collaborate with design to brainstorm on possible solutions, and leverage user research to arrive at a high-fidelity prototype of what you're going to build. You will also learn how to run a design review to ensure alignment before development.
Develop Product Features
Learn how to define milestones and sequence work to meet business/customer goals, while de-risking future work and learning from each development cycle. You'll also learn how to identify and partner with engineering, design, and other stakeholders through the development process.
Launching & Learning
Learn best practices for launches and how best to work with customer-facing teams to ensure your feature is marketed and adopted. You'll also get a comprehensive overview of the tools needed for effective launches, such as defining success metrics, how to analyze feature performance, and how to communicate learnings.