Gain a deep understanding of martech to build resilient, powerful, and flexible martech systems.
Meet the Creator
Who is this for?
Marketing and growth leaders who want to better understand and manage their marketing systems. This program also provides guidance for ICs who manage or work closely with martech.
Leverage your martech to empower your key business functions and fuel your company’s success.
Set Your Stack Up for Success
Conducting a thorough audit of your existing martech capabilities will provide you with a critical understanding of where it’s great and where there’s room for improvement.
Improve Your Martech Stack
To excel at the cross-functional collaboration and strategic decision-making that working with martech requires, it’s critical to have a baseline of sound technical knowledge. Once developed, you’ll learn best practices in vendor selection and critical build vs buy decisions.
Utilizing Martech for Measurement and Performance Evaluation
Learn what data to measure, how to work with messy data, how to measure complex or offline data points, and how to visualize the data to maximize it’s usage in decision making.
Utilizing Martech for Growth Objectives
Understand three highly advanced use cases in Martech, enabling you to optimize your conversion at each step of the funnel.