Deliver stronger marketing outcomes as your company scales by learning to develop and evolve your team, processes, and relationships.
Meet the Creators
Who is this for?
Marketing leaders managing a team of cross-channel/domain marketers.
We will share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.
Manage Marketing Work
Learn best practices for managing and prioritizing your team's work. Examine an approach to defining marketing OKRs to up-level your management.
Manage Marketing Finances
Build your credibility with finance. Learn how to effectively manage your marketing budget and build business cases.
Strengthen Your Org
Design your marketing org structure and build out your marketing team. You'll define a marketing competency model to identify needs and build a hiring plan.
Nurture Your Talent
Develop the internal and external resources on your team. Explore frameworks to build a feedback culture and career pathways.