Marketing Leadership

Deliver stronger marketing outcomes as your company scales by learning to develop and evolve your team, processes, and relationships.

Many marketing leaders focus on developing a cohesive strategy, but neglect to focus on how to scale their team, processes, and themselves to execute on it. In this program, we’ll share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.

Meet the Creators

Kiran Akkineni

SVP, Digital Customer Experience at Callaway Golf; Formerly Zulily, Expedia, Dolls Kill, Porch

Stephanie Kwok

Former Executive in Residence at Reforge; Formerly VP of Customer Marketing at FanDuel

Course Breakdown

Who is this for?

Marketing leaders managing a team of cross-channel/domain marketers.

Course Goal

We will share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.

Topics Covered

Manage Marketing Work

Learn best practices for managing and prioritizing your team's work. Examine an approach to defining marketing OKRs to up-level your management.

Manage Marketing Finances

Build your credibility with finance. Learn how to effectively manage your marketing budget and build business cases.

Strengthen Your Org

Design your marketing org structure and build out your marketing team. You'll define a marketing competency model to identify needs and build a hiring plan.

Nurture Your Talent

Develop the internal and external resources on your team. Explore frameworks to build a feedback culture and career pathways.