The most comprehensive overview of the systems and frameworks that form the foundation of successful growth.Available live starting January 17th! Only available to Reforge members. Sign up for membership to enroll.
LIVE COURSE STARTING SOON
5 weeks • January 17-February 14 • Weekly events on Wednesdays at 10:30 AM PT
Meet your host
As a Product and Growth Executive, Adam Fishman has built some of the fastest-growing B2C and B2B2C companies of the past decade like Patreon and Lyft. He is the author of the FishmanAF Newsletter and the creator and host of the Startup Dad Podcast. He lives in SF Bay Area with his wife, two kids, and retriever Baxter.Sign Up ↗
Meet the Creators
Who is this for?
Product managers, marketers, designers, engineers, data analysts, and more that are new to growth
Master the foundations of growth with an overview of the systems and frameworks needed to be successful
Retention and Engagement
Retention is the foundation of growth. We’ll define use cases and retention metrics, analyze retention, and scope habit-building strategies.
Once you build a firm foundation, you need a compounding growth strategy. We’ll cover the different types of growth loops, understand which ones work for your product, and build an acquisition strategy.
The third pillar of growth is your monetization strategy. We’ll identify how your monetization strategy is enabling or disabling your growth, how to analyze it, and identify improvements you can make.
We’ll bring the first few weeks together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” We’ll use that model to identify opportunities, prioritize efforts, and set goals.
Once you understand how your product grows, you need to understand your customers’ hidden motivations and behavioral triggers that drive their actions. We’ll identify the different emotions, motivations, and friction in a structured and analytical framework.
Growth is about finding the truth of how our product grows and what drives our user’s behaviors. Experiments are your tool to uncover that truth. You will take ideas from previous weeks and structure them into well-formed experiments to implement and execute.
The 4-6 week live courses offered this fall all require a Reforge membership. This includes the following courses: Growth Series, Retention & Engagement, Growth Leadership, Product Management Foundations, Mastering Product Management, Product Strategy, Product-Led Growth, and Marketing Technology
Like with any meaningful experience, you get out what you put in. When you enroll in a course, you are expected to attend all live events, complete all exercises, and review all asynchronous content and material. Please note that all events and content will be in English.
In total, we expect a weekly time commitment of at least 3-5 hours each week. Many members decide to devote significantly more, but here’s how that minimum breaks down:
• Async content: 1-3 hours depending on the program
• Live events: 90 minutes, plus 5-10 min reviewing case pre-read in advance.
• Additional engagement: 30 - 90 min per week for Slack engagement and applying material to your work.