Build and evolve a growth marketing strategy across a diverse portfolio of channels and strategies to drive meaningful outcomes in your growth model.
Meet the Creators
Who is this for?
IC channel owners, managers and early career leaders looking to strengthen their growth marketing portfolio
Build and evolve a multi-channel growth marketing strategy that drives acquisition, retention, and engagement
Learn frameworks to evaluate key growth marketing channels. We'll dive into channel attributes, emerging channels, and how to scale new channels.
Prioritize and Invest
Where should you focus your efforts? We've assembled approaches to prioritize your marketing portfolio and build your investment strategy.
Metrics and Measurement
Deepen your understanding of how to define the right metrics to optimize growth outcomes. We'll build a plan to measure performance of your marketing strategies.
Strategy and Optimization
Build your lifecycle strategy and optimize your paid acquisition portfolio to drive outcomes more effectively in the growth model.