Finding Product/ Market Fit
Getting to product/market fit isn’t a straight path. Learn a systematic approach to iteration and idea validation to realize your goal.
Meet the Creator
Who is this for?
Product builders—including product managers, engineers, marketers, and designers on product teams—working on new product innovation across early-stage startups and established organizations
Learn the science of iterating on and validating ideas to systematically get to product/market fit
Defining the Product/Market Fit Narrative
Define your product/market fit narrative with the six key dimensions of your product strategy as your first step to finding product/market fit.
Validating Riskiest Hypotheses
Apply both broad and targeted validation techniques to identify, prioritize, and validate the riskiest elements of your product strategy.
Measuring Product/Market Fit
Determine the right metrics to assess whether you’ve achieved product/market fit in order to avoid premature scaling—one of the top reasons new products fail.
Set initial traction goals and discover the most commonly used channels for achieving these goals. Get on the right path to finding a source of sustainable growth.