VP Product Take-home Exercise at ResortPass
Background & Context
ResortPass has both a consumer marketplace for Day Access and a white-labeled offering for hotels to offer amenity bookings to their overnight guests. Marketplace transactions have a platform fee for the hotel and a service fee for consumers; the white-label offering has a lower fee for the hotel because it’s their overnight guest.
Today many hotels also link to the ResortPass marketplace from their own site. They also direct potential day pass customers to visit ResortPass to book day use. We are starting to see early interest in hotels selling day passes on their own sites instead of linking out to ResortPass. Think about this as the white-label “OpenTable” model of reservation booking. Hotels are interested in this to maintain their brand and experience as well as to avoid paying the higher marketplace transaction fee.
This represents a very interesting strategic consideration for ResortPass – offering white-label booking on a hotel property’s website will almost certainly cannibalize marketplace sales and transaction fees, but not offering it may end up losing some hotel partners.
Develop a strategy and recommendation for how you would approach this problem. Assume you have wide latitude to solve it beyond just the obvious product development necessary.
You should address the following:
- Is there a framework you would use to evaluate your options?
- What would you do and how would you de-risk any potential solutions?