This artifact offers a glimpse into our redesigned customer onboarding process for a client project. It showcases improvements to elevate the onboarding experience, aiming for increased customer satisfaction and retention.

Please note that all confidential details have been removed for sharing purposes.

It’s essential to understand the project's context and objectives before diving into findings and recommendations. Verify the relevance of the findings and recommendations to your specific project and collaborate with stakeholders while conducting usability testing.


It's important to illustrate who exactly you are building for. In hindsight, incorporating real user quotes would have added authenticity to the report and established a deeper connection between stakeholders and the users' experiences, underscoring the importance of the research and its implications for the proposed design solutions.

Including additional visuals, such as charts and user journey maps, would also have made complex information more accessible and easier to comprehend for stakeholders.

To avoid common mistakes, refrain from blindly copying recommendations without understanding their context. Prioritize solutions and avoid overwhelming implementation. Lastly, measure the impact of implemented changes using key performance indicators (KPIs).


Be sure to iterate and improve based on user feedback. Pay attention to user feedback and preferences, and collaborate with the development team to consider technical feasibility.


In retrospect, expanding the sample size in the UX research could have strengthened the findings' validity and provided a more diverse range of user perspectives. Since user feedback is such a critical part of design, we felt it was important to include this caveat and clearly state the tradeoff we needed to make.


Sarah Foster

I created this research report — including user personas, design recommendations, and an implementation plan — for a client who wanted to improve their SmartWatch Fitness App.

UX Research Report - SmartWatch Fitness App

This report focuses on improving the SmartWatch Fitness App. Key findings indicate users' desire for personalized workout plans, clearer fitness tracking UI, and social sharing features. Implementation involves usability testing, collaboration with the development team, and targeted beta testing for enhanced user engagement and satisfaction.

Please be aware that confidential information has been omitted from this report to safeguard our client's privacy.

Our project aims to enhance the user experience of our SmartWatch Fitness App by introducing new features and improving existing functionalities. This report presents the findings and design recommendations resulting from user research conducted to understand user needs and preferences.

Explore user preferences for fitness tracking features.

Identify pain points in the current app's user journey.

Gather feedback on potential new features for motivation and engagement.

85% of participants find the current fitness tracking UI confusing.

Users expressed a desire for personalized workout recommendations based on their fitness goals.

90% of respondents prefer social sharing features to connect with friends and share fitness achievements.

Active Amy is a 30-year-old fitness enthusiast who enjoys running and cycling.

She is highly motivated by challenges and achievement badges.

Pain Point: Amy finds it challenging to customize her workout routines in the app.

Busy Bob is a 40-year-old professional with limited free time for workouts.

He seeks short, high-intensity workouts that fit into his busy schedule.

Pain Point: Bob feels demotivated due to the lack of progress tracking and goal setting.

Introduce a personalized workout planner based on user preferences and fitness goals.

Redesign the fitness tracking UI to provide clearer visual feedback on progress.

Implement social sharing features to encourage competition and collaboration among users.

Conduct further usability testing to validate the new designs.

Collaborate with the development team to integrate the proposed features.

Roll out the update to a selected group of beta users for feedback.

The research findings emphasize the importance of personalization and social engagement in the SmartWatch Fitness App. By implementing the proposed design recommendations, we aim to enhance user motivation and satisfaction, leading to increased user retention and app usage.

we encountered some challenges with recruiting participants due to time constraints.

User feedback played a crucial role in shaping the final design recommendations.

UX Research Report - SmartWatch Fitness App

UX Research Report - SmartWatch Fitness App

Introduction:

Research goals:

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