Using User Surveys to Improve Product Engagement at Momspresso
Momspresso had an offering for creators to create 100 Word Stories
The problem we were solving was to increase the velocity of creation for the 100 word stories. We worked on two hypotheses to address this: (1) how could we nudge Creators to create more and (2) how could we unlock their creativity so they were self-motivated to create more
Conducting User Research with a Survey
We used SurveyMonkey to administer a questionnaire to approximately 140 Creators, representing 8 languages. The survey was a mix of close ended and open ended questions. We got the responses in less than 24 hours of launching the survey.