Because the insights from these interviews touched several aspects of the business, I shared this summary with the entire LUMA team. This gave us a chance to discuss how we could collectively take action on what we'd learned across our public workshop business, interactions with clients, and users of our digital product, LUMA Workplace.

I created this summary at a time where I was personally working on how to better synthesize and communicate findings from research. I had found it difficult to be concise, so I wanted to use this doc as a chance to practice sharing and communicating what we had heard.

I always like to have 1-2 teammates listen in on interviews, when possible. This is really helpful for making sense of what you hear when making presentations like this one.

Before we dug into specific insights, I wanted to give the team a high-level overview of the outcome of the interviews. This helped set the stage for the rest of the presentation and get folks in the right headspace to absorb what we had heard.

I like to include the participant's location when possible to show the team that we're speaking with a diverse set of people with a range of perspectives. For these interviews, we spoke to people in Europe and the U.S.

As a part of my synthesis practice, I wanted to distill what we'd heard into 10 key themes to make the insights more digestible. Including this slide also gave the team a sense of place as we walked through or they reviewed the presentation.

While we weren't in an ideation stage yet, I wanted to include a few seed ideas to spark the team's thinking as they took in the insights. These ideas were informed by what we heard and observed during our customer interviews, and early opportunities identified by the interview team.

For some of the insight themes, I included a few real verbatim quotes from the interviews to help the team to get closer to our customers needs, ideas, and pain points. Today, I would probably include a few interview clips or a short highlight reel.

Because we were learning about how people heard about LUMA Workplace and their initial perceptions of the product, we also included a few inspirational images of other products. This was intended to help the team talk about our product marketing and how we could better promote ourselves.

I like to include customer quotes like this one where you can really feel the emotion and passion coming through.

At the time we conducted these interviews, I was working in an in-person office and a lot of LUMA's offerings focused on supporting in-person work. With these interviews, we learned more about some of the challenges people we facing with remote meetings and hybrid work. We had recently established a more formal relationship with MURAL and had been integrating LUMA's templates into digital whiteboards, so it was helpful to hear how people were started to use them.

Including some of our upcoming research plans here was helpful for maintaining our research momentum and to get input on possible approaches.

I included links to several of the files we used for planning and conducting the interviews. As I mentioned earlier, today I would probably also include more video from the calls here as well.

Ali Riehle

My slides serve to summarize a round of user interviews conducted by the LUMA Design & Development team to help kick off the ‘Revealing the Value of Workplace’ project in June 2019.

User research insights presentation at LUMA

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