Tracking User Lifecycle Status at SaveDay
Tracking user status in user lifecycle at SaveDay
It took us nearly 6 months to discover the behaviors and underserved problems of users in Personal Knowledge Management (PKM) industry, develop and launch our first product, then start to acquire a substantial user base. However, users exhibited varying levels of adoption and different behaviors with our product, which meant our journey of searching and analyzing to understand users hasn't come to an end yet. In the dynamic world of tech startups, understanding users and their journey with your product is crucial not only for the company's day-to-day operation but also for its long-term growth. Therefore, in this artifact, I want to share how we segmented users by forming a user lifecycle in SaveDay and tracking user's status in each of our defined stage.
How does user segmentation matter to us?
a. Grasping the Big Picture: We want to gain insight into how users are reacting to our product, evaluate its performance, and assess its potential compared to industry benchmarks and competitors. This information is essential for making strategic decisions such as cross-sales opportunities.
b. Understanding User Behavior: Understanding the personas and behaviors of users allows us to tailor our approach and engagement to different user segments. This ensures that we deliver on our promise of creating a product that closely aligns with the user experience, optimizing engagement and retention rates.
c. Identifying Product Lovers and Potential Source of Growth: Identifying product lovers who truly understand the value of our product, are highly engaged and willing to advocate for it helps us define clearlier our target users, strengthen the product's value proposition and make informed decisions regarding product innovation as well as long-term growth.
There are 2 main steps to segment users based on their behaviors with the product: