Take-home Exercise for Senior Growth Website Manager at Spendesk
Task 1: Experimentation ecosystem
The key mission of the web squad at Spendesk is to drive conversion of web traffic, and the primary instrument is experimentation. Imagine that you are our new Senior Growth Website Manager at Spendesk. Please walk us through your experimentation step-by-step process. You may want to cover:
- What data points you would analyse to identify your website's improvement areas
- How you would prioritise the different ideas for testing to build your roadmap
- How you would determine an experiment has been successful or failed
- How would you go about implementing your findings in the website.
List your guiding principles for best-in-class web UX and branding and rate our homepage and navigation bar against them.
- What are the three things that we do best?