The interview process for this role contained 5-6 steps. First, we have a screening interview with a talent acquisition person that filters the candidates. Second is an interview with the hiring manager. Sometimes there's a technical interview included in that, or there is a separate technical interview. Then we have the case study, and after that, we have a short cultural fit interview. The final interview is with the functional head (in our case, the head of marketing). 

This is a slightly longer process, but it allows the candidate to see what the company is like, and at the same time, we can assess the candidate from many different angles.

This case is a take-home exercise that they present live during the interview. I always stress to candidates that this doesn’t have to be pretty. I know they are busy and have full-time jobs, and this is just to see how they approach the work. I had one candidate send a word document with bullet points, but because it was such a great approach, I didn’t care that it wasn’t pretty!

Here, I'm mainly looking for their level of maturity in terms of understanding experimentation ecosystems. I expect them to bring something fresh and new that we don't really have on the team. In the case study answers, I was very impressed. You could see some candidates were extremely mature and had great understanding, but were also really pragmatic in terms of what was best for moving fast as opposed to finding the perfect approach. I like having a high-level question like this because it allows you to see how deep the person can go.

We got a lot of different approaches to this task. Some people used a lot of different tools to understand the website, which was great because it showed us who already had an understanding of the tools at their disposal. Others couldn’t do as much analysis and relied on gut feel and previous experience. In either approach, I could tell a great candidate from a less great one if they were focused on changes that would make a big impact, versus superficial changes or subjective opinion.

Jana Frejova

When hiring a PMM web squad lead, I gave this exercise to candidates to evaluate their guiding principles for experimentation and website auditing.

The key mission of the web squad at Spendesk is to drive conversion of web traffic, and the primary instrument is experimentation. Imagine that you are our new Senior Growth Website Manager at Spendesk. 

Please walk us through your experimentation step-by-step process.

What data points you would analyse to identify your website's improvement areas

How you would prioritise the different ideas for testing to build your roadmap

How you would determine an experiment has been successful or failed

How would you go about implementing your findings in the website.

List your guiding principles for best-in-class web UX and branding and rate our homepage and navigation bar against them.

Take-home Exercise for Senior Growth Website Manager at Spendesk

Senior Growth Website Manager Case Exercise

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