Sign-up Modal Redesign Experiment at Webflow
Asana task | Jira epic | Figma file | PM: Bruno, Design Lead: [redacted], Eng Lead: [redacted]
When we look at it from an absolute number perspective, we have an average of [redacted] visitors clicking the CTA to sign-up per day, [redacted]/month, and [redacted]/year. It’s interesting how [redacted]% of people don’t end up signing up even though they showed a significant level of interest in our product. A [redacted]% lift in sign-up conversion rate means an incremental [redacted] sign-ups/year.
The main problem we’re trying to solve is to improve the sign-up conversion rate after users click the CTA button to sign-up.
We believe visitors are still not 100% convinced to sign-up to Webflow after they click on the CTA button.
Evidence: [redacted]% drop-off rate from clicking CTA to sign-up