Shopper and Trade Marketer Job Profile at Kettle & Fire
Shopper & Trade Marketer Job Profile at Kettle & Fire
This role combines shopper and trade marketing expertise to drive sales, enhance the shopping experience, and strengthen retailer partnerships. They are responsible for developing shopper-centric strategies, development of promotional assets, collaborating with retailers, and optimizing marketing initiatives to increase brand visibility and sales growth.
What is the need and contribution?
The need for the Shopper & Trade Marketer arises from the increased importance of developing retail-centric marketing strategies for K&F. Given our growth aspirations over the next 3 years, this role will be crucial in bridging the gap between the brand, the retailer, and the consumer.
This position combines shopper and trade marketing expertise to create a holistic approach that drives sales and enhances the overall shopping experience.
- Shopper expertise is needed to drive sales and brand growth by understanding and influencing consumer behavior at the point of purchase.
- Trade expertise is needed to promote products effectively to retailers and distributors, ensuring optimal distribution and visibility.