Shop Minis Mission Doc at Shopify
Shop Minis is a platform for building shopping experiences within the Shop app. The React Native SDK and APIs allow developers to surface existing Shopify app functionality in a mobile context or build entirely new mobile-first shopping experiences.
As part of Shop’s wider mission, the goal with Shop Minis is to supercharge fully customized merchant experiences (akin to online storefronts) and build a connection with the Shopify developer community and ecosystem for native experiences.
As the shopping landscape gets even more saturated and consolidated between eCommerce giants, social platforms and retail conglomerates it’s harder than ever for independent merchants to find and grow their audience. Tie that together with Apple’s App Tracking Transparency (ATT) rules and decreasing number of apps installed by users.
Enter “Shop”, which is the most amazing way to shop from your phone. The app allows Shopify’s 2 million merchants to connect with over 100 million shoppers. It’s a win-win as merchants can grow a meaningful brand presence as shoppers benefit from an enormous network of sellers and inventory. With that comes real-time order tracking, exploring personalized recommendations and the fastest checkout with Shop Pay for an increased lifetime value of customers. Additionally, merchants can customize their presence on Shop as a channel they own as well as enable marketing automations, track performance and sales, and engage shoppers directly.