Internally, we called this role the Web Squad Lead. Essentially, we needed a project manager to manage the day-to-day activities of the Web Squad. Because I cover the entire funnel, I couldn't manage a specific squad myself.

We just hired someone really amazing for this role! She'll translate the overall roadmap and goals into biweekly sprints to ensure the Web Squad achieves its goals by the end of the quarter.

My approach to JDs is that you never quite know what you'll get until you put the job description in the market. So I always think of a JD as the draft, and sometimes you have to reconfigure it if you realize that it's actually not working. It's like with any product launch: you have to throw it out there and see what comes out and how to improve your MVP. This JD actually worked super well. We got a really great applicant cohort, so we didn't need to make any changes.

This might seem like a low minimum, but we actually had a lot of people on the team already with lots of experience with experimentation so we didn't feel this was a must-have. In the end though, the people who applied actually had a lot more experience than 1 year.

Jana Frejova

I used this JD to hire a web squad lead who could help my PMM Growth team execute on its roadmap.

We are looking for a Senior Growth Website Manager to own the end-to-end website experience: creating the vision, set and execute the strategy that will drive conversion on spendesk.com.

This role will lead our cross-functional web squad that has three key missions, all ultimately optimizing our conversion:

Turning spendesk.com into a growth engine through experimentation and iterative implementation,

Delighting our visitors with an excellent website UX and ensuring brand consistency,

Improving the website’s overall performance and maintaining its infrastructure.

The ideal candidate has a strong technical and project management profile, excellent stakeholder management and prioritisation skills and is both customer-centric and performance driven.

The web squad is a cross-functional yet closely-knit team that includes a brand designer, a growth engineer, and a second growth engineer currently being recruited. The squad members are formally part of the brand and engineering team, but join forces bringing their respective area of expertise to the table, with a dotted line reporting to the Senior Growth Website Manager.

Build and execute the strategy to drive conversion on spendesk.com;

Lead the growth web squad, a cross-functional team including a brand designer, a growth engineer, and a second growth engineer currently being recruited. While you won’t manage the squad directly, you will be responsible for planning and orchestrating work execution to achieve the desired goals.

Develop quarterly roadmaps, manage projects & prioritize the workload of the web squad;

Lead web experimentation from research, ideation, and prioritization to analysing results and implementing the successful experiments at scale;

Carry out regular website audits and identify areas for improvement;

Act as the point of contact for the rest of the Marketing, the Revenue, and the Product organization to receive input and feedback on website projects;

Be the voice of the website squad at Spendesk by regularly sharing insights from key experiments.

5+ years of experience in web development or product management;

 running experimentation and A/B tests on the web to optimize conversion;

2+ years of experience managing projects relying on multiple stakeholders (doesn’t need to be direct reporting)

Experience with Amplitude or Google Analytics is a plus.

 You deliver big and small projects on time and budget to drive meaningful outcomes, and are comfortable with working agile.

 You focus the team on the projects that will make the biggest difference.

 You have demonstrated success working cross-functionally and have the ability to forge strong relationships and work collaboratively with internal partners and customers.

 You are comfortable analysing complex sets of data and running reports. You regularly apply data insights to your work.

 While we have Growth Engineers who are responsible for the technical aspect of projects and our web, you are comfortable with standard web tools and have a strong enough technical acumen to understand the work.

You speak English fluently, French or German is a strong plus.

The candidate can be based In France, the United Kingdom or Germany, either fully remote or in one of the Spendesk offices in Paris, Lyon, London, Berlin, and Hamburg.

Senior Growth Website Manager Job Description at Spendesk

Senior Growth Website Manager

The role:

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