Research Plan - Concept Testing at Niagahoster
Research Plan - Cloud Hosting Research
Research Project Stakeholder:
Niagahoster is one of the leading hosting companies that provides affordable hosting services for the users who would like to make their website accessible online. In Niagahoster itself there are a lot of hosting variations that our users could choose from Unlimited Hosting, a smaller to medium hosting service to Cloud Hosting, a much bigger hosting service with dedicated resources that are suitable for a bigger project compared to the unlimited hosting. Cloud Hosting also becomes one of the top products in Niagahoster in terms of the users.
However, after we conducted a research study to learn more about our users buying behavior in Cloud Hosting as well as VPS, there’s one behavior that our user had that is often to look for their need first before choosing the package and look to their previous experience and benchmark to choose which package that suitable for them. However there’s quite a problem for Cloud Hosting or VPS users who just had their first project by using those services. They tend to not have any prior experience on choosing so they did not have any benchmark that relates to their project so they tend to choose which package is suitable for them based on their needs as well as the apps they are using. So they tend to try to ask the CS so that the CS could help the participant to choose the suitable package.
Hence, in order to solve the problem Niagahoster tried to create a feature called package recommendation which allows our user to choose their package based on their needs based on Niagahoster recommendation whether it is for e-learning use case or any other use
case as well. However even though we already knew their needs and pain regarding the buying experience on our website, we still did not know whether our users would be able to get the recommendation easily with the features or if they already saw the features would be useful for them. Because based on the article on dynamicyield.com product recommendation could be a strategy that will help improve revenue and create richer experiences because the more personalized the site experiences and the product based on the user needs the more likely a consumer is to convert and come back. By having a product recommendation feature in our website, it could help the users to easily find the products and scan so it could be faster to achieve their goals. as well as it would help our users with the guidance from the site.