Release Guidelines at Webflow
Release Naming Guide
OBJECTIVES OF EARLY RELEASES
1. Reduce Product Risk - We appreciate that it’s impossible to predict exactly how a new feature will impact our customers and product, so we test with real users as a way to increase our confidence that we’re building a feature that meets customers needs and is technically feasible
2. Build Trust with Strategic Customers/Partners - Webflow’s best growth is via Word of Mouth, and one way to encourage that is to make our strategic customers and partners feel like they’re a part of our build process. They can then be our champions and also offer quotes that can be used at GA to better describe the value.