Here's a behind-the-scenes look at how we do quarterly planning at 

We start with the vision and work backwards from there: the problems we need to solve to achieve that vision, and the metrics and outcomes that will solve those problems. Think of it like a funnel. Ownership is a really important piece of this — accountability is critical to drive these projects forward and to also ensure we're not harming other important metrics along the way.

Noah Kagan

Here's a behind-the-scenes look at how we align our quarterly objectives and priorities to our company vision and top metrics at AppSumo.

Q2 2023 AppSumo Objectives and Priorities 1

: AppSumo is the first place entrepreneurs start. We help small businesses become Sumo-sized by promoting great software at awesome prices.

Quarterly Planning Objectives and Priorities at AppSumo

Q2 2023 AppSumo Objectives and Priorities 1

Vision: AppSumo is the first place entrepreneurs start. We help small businesses become Sumo-sized by promoting great software at awesome prices.

Top Problems we want to solve:

Top Metrics:

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