This document was created to help gain alignment across the company. We wanted to instill the customer vision across the organization for the product portfolio and its impact on the end customer.

The organization was going through a pivot from being a services business to a technology focused company. The majority of the employees came from traditional real estate and didn't understand why the need for investment in customer focused technology was needed.

It was received extremely well! The team actually asked for official "books" to be printed so they could have it as an artifact (pun intended) to review on their desks.

The biggest challenge was translating our ideas, features and concepts into a cohesive story line.

Jacob Hite

This document was created to help gain alignment by instilling the customer vision across the company for the product portfolio and its impact on the end customer.

Product Strategy Narrative at Properly

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