Product Story Equation at Sprinklr
If you think about it, movies and products are not that different. While writing movies, a lot of initial time is spent polishing plots and nourishing characters so that they can adapt to the story. Similarly, while designing products, a huge chunk of time is spent on understanding the problem at hand. However, once the gist of the movie has been figured out, it is usually converted to a script which details each and every nitty gritty associated with plots down to acting instructions and scene directions.
Going forward, the script acts as a source of truth for different stakeholders, not that it cannot change, but there is something that everyone has agreed to before starting out to make a film. With teams that grow big, having this alignment is critical.
This framework helps you draft a product document which everyone can anchor their efforts with. A good product script can be expressed mathematically as explained below.
- Every script will ideally have four parts - Introduction, Outcomes, Stories and Measurement.
- Introduction — One-liner focus on what we are doing.
- A product can be defined as a function of outcomes and stories.
- Outcome describes qualitative goals that need to be achieved.
- Story = Function (Outcomes). Stories denote how specifically each outcome will be achieved and can map 1 -> Many.
- With every version (n=0, 1, 2 are all version) that has been executed, there will be KPIs for measurement and there will be Realizations (learning).