Product Proposal—App Free Trial at Medium
- Users who download the app can only read a limited number of MOC (Member-Only Content) stories before being metered out, and are frustrated that the app is no longer useful to them because so much of the content in the feed is MOC. We have seen this sentiment pop up more and more frequently in app store reviews since launching the Quality Pool and FasTrak. Users feel like a bait-and-switch happened, as they downloaded a free app but can’t actually read the majority of the content on it without paying — especially since common hacks like incognito windows or logging out aren’t possible in the app. This problem is particularly acute for new users who aren’t familiar with Medium and our membership model. See appendix for some of these negative reviews.
- The number of stories read by app users - who have expressed high interest in using Medium - has trended downward over the last year. We believe this is connected to problem #1 - the amount of MOC in the app makes it harder / less appealing for users to read more stories. This is a loss for us in terms of retained users who we could upsell to membership down the road. [Data on stories read per user on the apps over time.]
If we enable new app users* to read more MOC on the app, we will retain more of them as users and can eventually convert them to members at higher rates.
*New app users = users who are downloading the app for the first time. These users may or may not be new to Medium as a whole.