Product Messaging Framework from Tania Francis
[Name of Product]
A messaging framework helps to create the foundation of all communications for [Product Name], and it should be used as a reference and a guide for developing marketing assets. This framework is comprehensive and it guides you through the inputs that will ultimately inform your messaging. While PMs and PMMs should feel comfortable sharing the messaging framework broadly with their cross functional teams, it is important to highlight the areas that are strategic inputs to be used only within the organization and the outputs, which are copy ready messages that can be used as plug and play or to inform iterations of the same ideas in customer facing communications.
- Review the content areas to understand all the different inputs that you will need to inform messaging.
- T-shirt size the framework to fit your company and needs. This artifact provides a rich and comprehensive framework but consider the size and complexity of your organization, and size the effort appropriately.