Product Marketing Manager Job Description at Oyster
About the role
You will play a meaningful role in delivering value to our customers, actively participating in product strategy, research, positioning, and go-to-market. Product marketing works closely with product management to shape the direction of our products and the value we create for our customers and our business.
A major focus of this role is adoption, which can be measured in a number of different ways. Adoption is part of a healthy subscription business, and it influences revenue metrics like retention, churn, and MRR / ARR. Goals may differ quarter-to-quarter and are based on our product strategy and product management goals. Example goals include:
- Activation rate of new signups
- Feature adoption for both newly-released features and core, pre-existing features
Product marketers aspire to know our customer better than anyone else. To get there, we focus on these areas of input and output: