Product Marketing Interview Assignment and Scoring Rubric from Yi Lin Pei
As part of our process, we’d like to gain an understanding of how you’d approach some real-world scenarios to evaluate your storytelling and product marketing skills. We’re looking for you to put together a response to the prompt below (in slides format).
Please prepare to spend 30 minutes discussing your approach/walking through your presentation and the rest of the time (30 minutes) answering questions.
New Product GTM (This is entirely fictional)
Our startup is developing a suite of advanced reporting features to provide detailed marketing and sales insights for our creators (target customers). Our research has indicated that many customers currently rely on third-party tools for sales funnel analytics reporting, e.g. page traffic, click throughs etc. By incorporating these functionalities directly into our platform, we aim to streamline their setup process and provide more precise, reliable data with more functionalities, including AI powered predictive insights and recommendations.