Problem Review (Phase 1 of Product Development Process) at Invoice2Go
The learnings from the Negotiations Alpha gave the team a greater understanding of the difficulties C1s (I2G subscribers) face to ‘Stay Organised’. This paper proposes to first address this broad problem by focusing on three key subproblems; Scattered Information, Difficulty Accessing Projects, and Organising Information in I2G.
The team believe that focusing on these 3 fundamental subproblems will enable them to:
- Materially help our C1s improve their administration burden
- Help transition I2G into a comprehensive platform to run a small business
- Launch a new product within a quarter
For detailed learnings from the Negotiations Alpha please review the phase 4 doc.
Staying organised has repeatedly been highlighted by C1 as their most pressing need (latest example 2020 Customer Survey, Personalization Survey). A key challenge for C1s stems from the information needed to get a job done being scattered across many applications and tools.
This problem can lead to: