Portfolio/Product Marketing and Management Career Journey from Div Manickam
Portfolio Marketing and Management Career Journey
Discover information in our overview summarizing the roles and responsibilities as you move up or across the career journey, from Associate Portfolio Marketing / Management to Sr. Director of Portfolio Marketing / Management.
If you are a product marketing manager or product manager, this career journey path is a guide to prepare for your next role.
Core responsibilities: understand customer pain points, buyer journey, positioning, messaging, value proposition, go-to-market, market/competitive pulse (analyst/media engagement), sales enablement with use cases and customer success stories.
Core responsibilities: define customer needs, translate customer requirements into products/offerings or features, prioritize requests for the portfolio roadmap, and conduct research on the competition and market landscape.