Pop-up Event Creative Concept Brief at Google
2018 Pop Up Creative Concept Brief
Create a space for everyone that is inspiring, inviting, sparks curiosity, and brings Google hardware to life. Allow customers to explore experiences that reflect how Google hardware can be used in their everyday lives. Design delightful experiences for customers to immerse in Google hardware. Test and learn in anticipation for future Google projects.
- Bring to life our Hardware brand personality - Human, Optimistic, Daring
- Drive awareness, consideration, and create desire for Google’s suite of hardware products
- Sell products and accessories
- Create engaging experiences that tie to the Google hardware and holistic pop up narrative
- Create the best Google hardware advocates (customers and Google Guides)